PERFORMANCE IN DECEMBER 2011

- MCE : STORAGE AND ACCESSORIES

105 m105 m103.2 m103.2 m

MCE team registered sales 103.2 MB with -1.7% in Dec 11

and 1,067 MB 11 with 1.5% growth in Year 11

MCESales by Brand

Total Sales

365,389units

365,389units 377,525

units377,525

units

…And achieved volume 377,525 units in Dec 11 and

4.08 million units in Year 11 with 3.3% and 11.6% growth respectivelySales by

Brand (units)

Total Sales

(units)

MCE

In Y 2011, MCE contributed 73:27 in BKK and UPC with -4.9% and 23.3% growth . In BKK, though Retail is a major channel contributed 35% share but it

showed a negative -15.1% growth. Modern Trade continued to become a strong channel with 11.5% growth. Whilst UPC , only Central area showed a

negative -20.9% growth

Dec 2011

161.8%161.8%

164.2%164.2%134.4%134.4%

Y 2011133.9%133.9%

208.2%208.2%

128.5%128.5%

71.3%71.3%

71.8%71.8%

81.6%81.6%86.7%86.7%

157.6%157.6%

46.9%46.9%123.8%123.8%

90%90%

125.3%125.3%80.1%80.1%

47.2%47.2%

89.2%89.2%

34.4%34.4%38.5%38.5%

MCE generated sales 103.2 MB in Dec11 and 1,067 MB in Y 11 to

achieve target at 137.3% and 93% respectively.

… And achieved GP 8.2 MB in Dec 11 and 67 MB in Y 11 to hit

target at 176.7% and 88.3% respectivelyDec 2011

718.9%718.9%

132.5%132.5%

170.1%170.1%

228%228%

120.8%120.8%

36.5%36.5% 92.5%92.5%

192.1%192.1%

76%76%112.7%112.7%

85.8%85.8%

104.5%104.5% 82.2%82.2%

22%22%

80.1%80.1%

66.3%66.3%64.6%64.6%

Y 2011

263.5%263.5%

61.9%61.9% 132.7%132.7%

Sales contribution by CS Code : Q1 2010 VS 2011Sales contribution by CS Code : Q1 2010 VS 2011

In Y 2011, Though KINGS remained a brand leadership in MCE portfolio, but it showed a negative -17.8% growth. Whilst CANON and SANDISK continued to show strong performance with a double digit

growth

In Y 11,Top 20 customers exhibited sales 496 MB or contributed 46.5% of MCE portfolio but with a negative -

3.5% growth

PERFORMANCE IN DECEMBER 2011

- MCE : PAPER

14.9 m14.9 m 17 m17 m

Paper registered sales 17 MB in Dec 11 and 229

MB in Y 11 with 13.9% and 10.3% growth respectivelyPAPERSales by

BrandTotal Sales

95,122units

95,122units

104,129units

104,129units

.. And gained volume 104,129 units in Dec 11 and

1,500 million units in Y 11 with 9.5% and 12.2% growth

PAPERSales by Brand (units)

Total Sales

(units)

In overall, Paper contributed 63:37 in BKK and UPC. In BKK, CONSBL still remained a major channel contributed 45% share and showed

3.7% growth. Whilst UPC, showed a positive growth in overall channel

Paper generated sales 17 MB in Dec 11 and 229 MB in Y

11 to achieve target at 109.4% and 97.6% respectively.

Dec 2011 102.2%102.2%

227%227%

15.5%15.5%

106.3%106.3%92.1%92.1%

125.5%125.5%

32.2%32.2%

110.3%110.3%Y 2011

Paper achieved GP 0.87 MB in Dec 11 and 13.2 MB in Y

11 to hit above target at 172% and 173% respectivelyDec 2011

14%14%

117.5%117.5% 120.3%120.3%

130.3%130.3%Y 2011

50%50%

130.2%130.2% 99.4%99.4%

128%128%

Sales contribution by CS Code : Q1 2010 VS 2011Sales contribution by CS Code : Q1 2010 VS 2011

In Y 11, TKS contributed 44% share with a negative -2.9% growth, whilst IDEA displayed 19.5% growth

Year 2011, Top 20 customers generated sales 112 MB or contributed 48.8% of paper portfolio with a positive 28.3% growth