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Performance Highlights 2020& Direction 2021

SAPPE PUBLIC COMPANY LIMITED

1. Financial Performance Y2020

2. Domestic Market

3. International Market

4. Danone x Sappe

5. All Coco

6. Strategy & Direction 2021

2

AGENDA

1.Financial Performance

Y2020

3

4

Revenue Breakdown

• Full year Revenue from selling goods was at 3,268.1 mb -0.95% YoY.- IB market decreased by -6.9% YoY, since our major customers in Asia have faced a big impact from COVID-19.- Domestic market increased by +7.3% YoY mainly from Functional products and Healthier snacks categories.

944.7 1,380.9 1,481.3

322.6 475.1 312.4

1,882.2

1,918.5 1,786.7

464.3 465.3 480.9

16.7%

-1.0%

-50.0%

-40.0%

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

-

500.0

1,000.0

1,500.0

2,000.0

2,500.0

3,000.0

3,500.0

Q4 - 2019 Q3 - 2020 Q4 - 2020DM Sale IB Sale % Growth

+0.8% YoY

IB+3.6% YoY

DM -3.2% YoY

-15.6% QoQ

IB +3.3% QoQ

DM -34.2% QoQ

0.95% YoY

IB -6.9% YoY

DM +7.3% YoY

33%

67%

2,826.9

42%

58%

3,299.5

41%59

%786.9

51%

49%

940.4

45%

55%

3,268.1

39%61%

793.3

5

Net Profit Margin

• This year, Net profit dropped by -4.2% YoY, mainly due to Loss on exchange rate (Loss -7.4mb vs Gain 5.9 mb last year), half-year excise tax implementation at 10% and extraordinary income from consolidating All coco in 2019.

6

• %COGS for Sappe products was at 58.7%, lower by -0.8pt, mainly from lower RM/PM & cost saving projects.• Lower rate of excise tax has change from 10% to 3% effective from July 2020 onwards.

Cost of Goods Sold by Quarter

7

Selling Expenses

8

Admin Expenses

2020THB 3,268.1 million

>90COUNTRIES TERRITORIES

Functional Drink

Functional Powder

Juice Drink

RTD & Others

Healthier Snack

• Provide beauty & health benefits to supplement normal diets

• “A beauty you can drink” concept capture the key market target

• Sugar free and cholesterol free instant powder for dietary purposes and health benefits

• Juice drink with inclusion (Nata de Coco & Aloe Vera) and 100% natural fruit and vegetable juice

• “Mogu Mogu” are the top selling products among drinks that contain coconut jelly

• Preaw - ready to drink canned coffee• “Coconut Juicy Pudding”, Nam Hom coconut pudding

with young coconut flesh• Shewy, coffee and green tea supplement candy tablets

• Beauti Jelly in pouch• “Zea MaX”, the real fish snack, 90% from

real fish• “Maxtive”• “Chimdii”• “GumiGumi Jelly”• “Mogu Ice Burst”• “Preaw Pudding”

No. 1 market share in value in TH (women segment)

No. 1 coffee volume in TH

PRODUCT CATEGORY

2.Domestic Market

11

FUNCTIONAL DRINK and HEALTHIER SNACK CATEGORYWhy SAPPE can keep high growth in Covid-19 situation?

NO.1 FUNCTIONAL DRINK IN THAILAND*

*จากผลส ารวจทั่วประเทศไทย ตัง้แต ่มิ.ย. 63 – ธ.ค. 63 ทัง้ในเชิงมลูคา่และเชิงปรมิาณ โดย The Nielsen Company (ประเทศไทย)

Innovation LeaderIn vitamin water category

+68%

+44%

+31%

Healthier Snack GET BIGGER!!High margin, NO EXCISE TAX

+25%+23%

+75%

BEAUTI DRINK “FOCUS BEAUTY CONSUMER VIA DIGITAL MARKETING” the rising of health-conscious trend combined with the COVID-19 situation, resulting in growth contrary to other products.

This is the moment at which you first catch a consumer’s attention.

This is the time to swoop in with incredible content that helps them, but doesn’t sell to them then make your best offer

The customer acts

Value Growth +9.0%

Volume Growth +10.7%

Reference :Nielsen data as of Dec2020

THE NEXT LEVEL OF GUMI GUMI JELLY

Q4 List into 7-1113,000 Stores

#กินกุมิ No.1

TOP TREND TWITTER

TVC ON AIR

To reach target audience over 40 millions.

THE NEXT LEVEL OF GUMI GUMI JELLY

#กินกุมิ

And effected to offline channels

sales up

+40% LY

& Traditional Trade

Ads reach

6.4 M people within 1 month

ONLINE TO OFFLINE (O2O) COMMERCEThe more you can convince consumer in online, the more they will buy in offline.

+117%

+64%+34% QoQ+324% YoY

E-Commerce Sales Channelto Fuel Your Business Growth.

Lower excise tax rate on Beauti Drinks, Aloe Vera, Gumi Brand (account for 15% to total Sales)

from 10% to 3% effective from Jul10, 2020 onwards

EXCISE TAX (FUNCTIONAL DRINKS)

Q4-2019 10%

9 Jul 2020 3%

H2-2020 Onward 3%

10%

3%

21

Feb2020

B’lue Cactus

Mar2020

ZeaMax 10 Baht(New Pack Size)

Apr2020

Gumi Jelly Lychee/Grape

Beauti Jelly High Vitamin C/

Chlorophyll

Preaw PuddingTaiwanese Milk Tea /

Macchiato Coffee

Jun2020

Mogu Mogu IceLychee/Strawberry

Mogu MoguRaspberry

2020 NPDs Launched (17 SKUs)

Listing 7-Eleven@Oct20

Beverage Category

Nov2020

Healthy Snack Category

Jul2020

Sep2020

Nov2020

B’lue JellyOrange / Apple

May2020

B’lueCitrus C200% / Magic Mojito

3.International Business

22

America & EU+18.3%

Asia-12.6%

ME & Other -22.8%

23

Thailand+7.3%

Total Sappe

-0.95%

2020 (YoY) TOP LINE GROWTH BY REGIONS

IN-STORE ACTIVITIES

IN-STORE ACTIVITIES

Before Launching Campaign : Jul 5th During Running Campaign : Jul 20th After Running Campaign : Aug 18th

BRING BACK THE FUN PULLED UP IG FOLLOWER 550%

CLMV MARKET

INTERNATIONAL BUSINESS STAYS STRONG AND PROFITABLE

➢ Focus IN-HOME Consumption

➢ Optimize Budget

➢ COGS Improvement

➢ Secure Bottom Line

4. Danone x Sappe

29

THAILAND

30

2019 2020

Launch “B’lue C200% Citrus” to Close Gap of “Better for Health” and

“Vitamin C” to Recruit New Users with Positive Feedback

+27% Total Brand Topline After 2 Weeks Launch

B3, B6, B12

+

C200%

NOSUGAR

0 kcal

Do Better

Do Good• Good Taste – Delicious Taste• Taste matches my preference• Calms the body and mind• Rehydrate• Variety of choices

• Better for health• Vitamin C• Help me to prevent sickness

Source: Quantitative, N=1,000, 18-45 MF NA, Aug 2020, Milieu

“B’lue C200 Citrus” New Communication & Trial

Campaign

Reach > 20 million target users, Drive > 200,000 bottles trial MRT Media

Out Of Home Media

Trial via Sampling and Mass Event

Online Media & Influencers

1st Brand Ambassador Nont Tanont

5. All coco

35

37

Mill

ion

s

Sales by BUs

Industrial Sales VolumeTons

OUTLOOK : ALL COCO FY:2020

Description FY : 2020 % FY : 2019 % %YoYRevenue from sales of goods 314,864,117 100% 276,053,762 100% 14%Other incomes 1,927,791 1% 3,974,680 1% -51%TOTAL INCOME 316,791,909 101% 280,028,442 101% 13%Costs of sales 251,657,696 80% 215,928,519 78% 17%Selling expenses 26,270,820 8% 33,039,858 12% -20%Administrative expenses 24,487,308 8% 24,875,316 9% -2%TOTAL EXPENSES 302,415,824 96% 273,843,693 99% 10%Profit (loss) before income tax expense 14,376,085 5% 6,184,748 2% 132%Tax expenses 1,475,787 0% 661,351 0% 123%Profit (loss) for the year 12,900,298 4% 5,523,398 2% 134%

ALL COCO SNOWFLAKE in POUCH

Launch Jan2020 at All Coco Café and Line Official

ALL COCO x YOU&I

Drive brand awareness and product trial with Collaborative campaign

ครั้งแรก! กับ “ชาบูซุปกระดูกหมูมะพร้าวน า้หอม” ในหมอ้ไฮเทค ที่ท าจากน ้ามะพรา้วน า้หอม All Coco ส่งตรงจากสวนออร์แกนิก คงคุณภาพไว้อย่างดี พร้อมเนื้อมะพร้าวอ่อน ทานรวมกับวัตถุดิบชั้นเย่ียมของ YOU&I เข้ากันได้อย่างลงตัว

You&I สาขา Central Eastville, Mega Bangna, Emquartier และ Central Westgate และส่ัง Delivery

x

ALL COCO x RETAIL

Use menu creation to build awareness in retail channel e.g. Makro

6. Strategy & Direction

2021

41

▪ Sustain market share in Key Countries: create excitement for

recall brand and motivate willingness to spend

▪ VALUE FOR MONEY positioning & IN-HOME CONSUMPTION

offerings

▪ Regional coverage in strategic channels (existing & NPDs):

Focus major shift in Europe, USA, Canada, and CLMV

▪ Focus full loop Digital Marketing and e-commerce

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sta

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ts

En

rich

po

ten

tia

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ark

et

INTERNATIONAL BUSINESS 2021

• Optimize budget with countries/channels reallocation

• Customize communication with target segment /sub-segment

INTERNATIONAL BUSINESS STRATEGY & DIRECTION 2021

INTERNATIONAL BUSINESS More to Come in Y2021 With High Growth

ASIA

MIDDLE EAST NPD Launched

AMERICA & EU

Biden withdraws Trump ‘snapback’ claim on UN sanctions against Iran

Market has dropped during under COVID-19 outbreaks in Q2:2020 and recover in Q3,Q4 2020 onwards

Sales continue to grow every year, even in the year 2020 with COVID-19 Pandemic

(+22% yoy)

(-37% yoy)

(-21% yoy)(-9% yoy)

NPD contibution to overall sale

(+18.3% yoy)

▪ Sustain No.1 market share Leader in Functional Categories

by Strengthening our consumer communication.

▪ Build our own GT networks with Local distributors to expand

coverage and service.

▪ VALUE FOR MONEY positioning and increase IN-HOME

CONSUMPTION with new pack size and pack type.

▪ Focus full loop Digital Marketing and e-commerce

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In

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Domestic

BUSINESS 2021

▪ Develop NPD that fit market needs in new normal.

DOMESTIC BUSINESS STRATEGY & DIRECTION 2021

Business PartnershipIn-houseInno Studio

Focus on NPD to

Collaborate with Potential Partners

Natural Ingredient& Deep Science

INNOVATION STRATEGY & DIRECTION 2021

capture new normal trend

Leader in functional products

HAVE A sip DAY CAFÉ at SIAMSQUAREDisrupting business before Disrupted

HAVE A sip DAY CAFÉ at SIAMSQUAREDisrupting business before Disrupted

49

Re-strategy Café Business plan

• Minimize Café format only for brand credential

• Explore new business model (Catering, Mobile Café, In the box)

Go Mass to Retails

• Expand Retail 2,000 POS > 8,000 POS in Y 2021

• Developing and listing more NPDs

Develop Sustainable Industrial Products

• Increase 3X no. of organic coconut farms & organic extraction

• Develop and Explore new partners

Digital Marketing & e-Commerce

• Expand online/ delivery format

• Go Digital Marketing

ALL COCO STRATEGY & DIRECTION 2021

Innovate to grow. Innovate to win

O u r p u r p o s e . . . W H Y w e d o w h a t w e d o …

Q&A