L’impegno di Confindustria per l’efficienza energetica Sara Rosati
PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their...
Transcript of PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their...
PERFORMANCE“Big data”, their acquisition and
their interpretation are increasingly the key to business success.
Soluzione Group makes its activities
measurable by acquiring and
analysing data that allow for
continuous improvement
of performance.
WORLDWIDEThe market is becoming increasingly
global and communication must include formulas, languages and styles that are understandable throughout the world. Soluzione Group offers its clients the
opportunity to communicate around the
world via direct services or participation in
networks of agencies or professionals.
EXPERIENCECommunication is emotion and means
living a multisensory experience regardless of the markets and the targets.
Soluzione Group believes in the emotion of
communication. That is why it designs and
implements strategies to create trust and
awareness towards the brands of its clients.
OPENMIND Living without prejudices or
preconceptions with an open mind, to move beyond the mundane and the known.
Soluzione Group makes of its “Going
beyond” philosophy a real business style,
opening the doors to innovative thinking,
creative ideas and new methods in
a logic of “cross fertilisation”.
COLOURS The world is in colour, life is in
colour, communication is in colour. A positive approach towards an
optimistic view of life.Soluzione Group offers its clients
optimism and communication, the only
status capable of developing continuous
innovation and sensitivity towards investments.
PEOPLEPeople make the difference and
investment must be made in people. Soluzione Group believes in the value of people
and wants to move from the concept of “Client”
to that of “Human” marketing. They are people:
clients, collaborators, suppliers, targets in
general with an approach that personalises the
one-to-one relationship.
WE CREATE VALUE FOR YOUR BRAND
with an open minded and international
approach. We are the benchmark for the
Management and Marketing of our clients
in defining branding and Integrated
communication, corporate and product
strategies, for which we produce the
contents and measure the results.
BRANDFIRST
INSIGHTS 2018
MLN USERSREACHED150
60 40 SOCIAL PROFILES MANAGEDCLIENTS
PROFESSIONALS25
MLN TURNOVER2 CLIPPINGS5000
ANALYSIS
STRATEGY
ACTIVITY
DESIGN, IMPLEMENTATION AND
MEASUREMENT OF BRAND STRATEGIES
AND INTEGRATED COMMUNICATION IN
A LOGIC OF CONTINUOUS IMPROVEMENT.
A virtuous circle that feeds itself and
grows. Strategy and consultancy resulting
in creative, web, social and public relations
activities with a unique and distinctive style,
to achieve measurable performances. Results
that implement and expand our “virtuous
spiral” to achieve increasingly higher goals.
AN ALL-ROUNDI N T E G R A T E D A P P R O A C H
Branding Intelligence® System is a
process of consultancy that includes
a mix of integrated activities to create
valuable brands in a highly competitive
and dynamic market.
BRANDINGINTELLIGENCE®
SYSTEM
B U S I N E S S U N I T
Integrated and measurable web
strategies to attract qualified users to
the corporate website and turn them
into business opportunities.
WEBINTELLIGENCE
B U S I N E S S U N I T
A precise methodology for managing
relations with the media to obtain
visibility, credibility and notoriety.
MEDIA RELATIONSSYSTEM
B U S I N E S S U N I T
Integrated and measurable online
communication strategies that create
value for your brand.
SOCIALBRANDING
B U S I N E S S U N I T
Branding Intelligence® System is a
process of consultancy that includes
a mix of integrated activities to create
valuable brands in a highly competitive
and dynamic market.
BRANDINGINTELLIGENCE®
SYSTEM
B U S I N E S S U N I T ANALYSIS
STRATEGY
ACTIVITY
Analysis of the
competitive context,
of the market scenario
and of targets
Validation of the Brand
Strategy through surveys
and questionnaires
BRAND COACHING Consultancy process guided by a coach
on the brand’s strategic issues
Brand Strategy document production
BRAND DESIGN/BRAND COMMUNICATION Creativity at the service of strategy to develop the value of communication
Creation of communication messages that are consistent with the
Brand Strategy
Integrated and measurable web
strategies to attract qualified users to
the corporate website and turn them
into business opportunities.
WEBINTELLIGENCE
B U S I N E S S U N I T ANALYSIS
STRATEGY
ACTIVITY
WEB DATA ANALYSIS
Collection and assessment
of performance data
Periodic reports
WEB COACHING SEO analysis, target and communication channels
Web Strategy Definition
Ongoing consultancy
WEB MARKETING Website development/optimisation
Production of optimised SEO content
Email marketing
A precise methodology for managing
relations with the media to obtain
visibility, credibility and notoriety.
MEDIA RELATIONSSYSTEM
B U S I N E S S U N I T ANALYSIS
STRATEGY
ACTIVITY
MEDIA COVERAGE ANALYSIS
Monitoring of publications
Periodical press review
Qualitative and quantitative reports
MEDIA RELATIONS COACHING Educational management
Media exposure
Newsworthiness of contents
CONTENT & RELATIONS Content production
Press plan
Media Relations Policy
Ongoing consultancy
Management of requests and interviews
Targeted publishing projects
Integrated and measurable online
communication strategies that create
value for your brand.
SOCIALBRANDING
B U S I N E S S U N I T ANALYSIS
STRATEGY
ACTIVITY
SMART DATAANALYSIS
Periodic KPI measurement
Social listening
SOCIAL MEDIA RELATIONS Community management
Influence marketing
DIGITAL COACHING Analysis of the brand’s
online presence
Target identikits
Definition of digital strategy
Ongoing consultancy
Digital PR
Online ADV and digital
campaign management
PR and media relations activities in
different international markets thanks
to partnerships with selected agencies
or through activities performed directly
from headquarters.
PRN - Pubblic Relations Network
Promoted and founded by Soluzione
Group in 2005
26 PR agencies operating in 27 countries
in Europe, Africa, Asia and America.
MIDDLE EAST & NORTH AFRICA
MARKETING SOLUTIONS
Since 2015
Partnership with leading Communication
and PR Agencies: WATERMELON
COMMUNICATIONS (Dubai, United Arab
Emirates) and PRESMA RP (Casablanca,
Morocco).
SG AROUND THE W O R L D
RUSSIAMoscow
INDIANew Delhi
UNITED ARAB EMIRATES
Dubai
KENYANairobi
SINGAPORE
HONG KONG
CHINABeijing
CHINAShanghai
SOUTH KOREASeoul
JAPANTokyo
TAIWANTaipei
VIETNAMHanoi
FINLANDHelsinki
MOROCCOCasablanca
CANADAToronto
FRANCEParis
UNITED STATESSeattle
MEXICOMexico City
UKLondon
AUSTRIAWien
GERMANYStuttgart
DENMARKCopenhagen
ITALYBrescia
SOUTH AFRICAJohannesburg
SPAINMadrid
PORTUGALLisbon
PANAMÁPanamá
SWITZERLANDZurich
GREENLANDNuuk
2010 2019
Luogo e Data/Place and date:Vimercate (MB), 13 agosto 2018
Per l'Organismo di Certificazione/For the Certification BodyDNV GL – Business AssuranceVia Energy Park, 14 - 20871 Vimercate(MB) - Italy
Zeno BeltramiManagement Representative
La validità del presente Certificato è subordinata al rispetto delle condizioni contenute nel Contratto di Certificazione/Lack of fulfilment of conditions as set out in the Certification Agreement may render this Certificate invalid. DNV GL Business Assurance Italia S.r.l., Via Energy Park, 14 - 20871 Vimercate (MB) - Italy. TEL:039 68 99 905. www.dnvgl.it
MANAGEMENT SYSTEM CERTIFICATECertificato no./Certificate No.:90842-2010-AQ-ITA-SINCERT
Data prima emissione/Initial date: 24 dicembre 2010
Validità:/Valid:24 dicembre 2016 - 25 dicembre 2019
Si certifica che il sistema di gestione di/This is to certify that the management system of
SOLUZIONE GROUP S.r.l. - Sede Legale edOperativaVia F. Lana, 1 - 25020 Flero (BS) - Italy
È conforme ai requisiti della norma per il Sistema di Gestione Qualità/has been found to conform to the Quality Management System standard:
ISO 9001:2015
Questa certificazione è valida This certificate is valid per il seguente campo applicativo: for the following scope:
Progettazione, sviluppo e realizzazione di: attività strategica di marca, comunicazione visiva, relazioni pubbliche e comunicazione interna, ufficio stampa off line e on line (EA: 35)
Design, development and implementation of activities of strategic brand activity, visual communication, public relations and internal communication, online and offline media relations (EA: 35)
QUALITY SYSTEM CERTIFICATIONSince 2010 Soluzione Group has held
ISO 9001 international quality standard
certification.
This certification guarantees a highly
professional and organised business,
which operates according to quality
management procedures, to optimise
working times and methods.
NETWORKS and ASSOCIATIONS
REFERENCE LISTBtoC
REFERENCE LISTBtoB
®
MAKING BUILDINGS SMART
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