Performance 2011 - Remmert Oosterling - Matomy
Transcript of Performance 2011 - Remmert Oosterling - Matomy
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Matomy Amsterdam Emerce Performance 2011
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Matomy Amsterdam
Online Performance Based Advertising
Basisprincipes
Verkeer sturen
Analyse van Data
Optimaliseren en Opschalen
Matomy Amsterdam | Emerce Performance 2011
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Affiliate Marketing
Display Advertising
Mobile Advertising
Virtual Currency
Matomy Amsterdam | Wat doen we?
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27,000 +Actieve Publishers
Kantoren in Spanje, Berlijn, Tel Aviv, Mexico and Sao Paulo, Denver en Moskou
Maatwerk affiliate tracking platform
250 +medewerkers wereldwijd
Gestart in 2007, Amsterdam kantoor in 2011
Matomy Amsterdam |
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Één loket voor alle online media kanalen
Matomy Amsterdam | Wat doen we?
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Online Performance Based Advertising
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Tot nu toe; Cost per Sale
- Middel = Traffic- Quantiteit affiliates- Doelgroep van affiliate - Concurreren op prijs - Tracking door netwerk
Online Perf. Based Advertising | Toen en NU
Maar steeds meer; Customer Loyalty- Middel = Positionering- Kwaliteit affiliates- Doelgroep van adverteerder- Concurreren op diverse factoren- Tracking door Adverteerder zelf
- Leads zijn spinoff- Lead Gen door “derde partijen”- Lead Gen is vooral coreggistratie
- Leads zijn asset- Lead Gen door adverteerder- Lead Gen is een eigen programma
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Kortom, zet je eigen Lead Programma op
Maak van je doelgoep je asset.- Je doelgroep, je geinteresseerden, je fans, op de radar. En binnen
bereik - Timing van promotie, acties en customer loyalty zelf in de hand, je
eigen CRM- Branding en positionering
Online Perf. Based Advertising | Lead Generatie
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Online Perf. Based Advertising | Lead Generatie
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Kortom, zet je eigen Lead Programma op
Maak van je doelgoep je asset.- Je doelgroep, je geinteresseerden, je fans, op de radar. En binnen bereik - Timing van promotie, acties en customer loyalty zelf in de hand- Branding en positionering
Tractie in de markt - Inzet van diverse mediabuying, voor publisher “ROI feedback sneller”- Acceleratie van online prescence
Online Perf. Based Advertising | Lead Generatie
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Basisprincipes
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Desire
Basisprincipes | Desire
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- Creatives en landingspagina1. Concrete Desire/Incentive2. Urgentie/Schaarste/Deadline3. Call-to-Action
- Oprecht bewust verkeer
- Accurate opvolging
Tot zondag 20 november 23:59
Urgency
Basisprincipes | Urgency
Laatste exemplaren beschikbaar!
Maat M en L nu nog beschikbaar!!!
Vandaag reeds 50 nieuwe leden welkom geheten!!
Desire
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Basisprincipes | Call to Action
Call-to-Action
Desire
Urgency
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Basisprincipes | Accurate opvolging
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Verkeer sturen
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Analyse van Data
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Analyse van Data | Methoden
Verzamel je dataMeerdere campagnes- Taglines/proposities (Desire, Urgency, Call-to-Action)- Positionering- Userflow (invulvelden/scrolldowns/pagina’s)
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Analyse van Data | Methoden
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Analyse van Data | Methoden
Verzamel je data
Meerdere campagnes- Taglines/proposities (Desire, Urgency, Call-to-Action)- Positionering- Userflow (invulvelden/scrolldowns/pagina’s)
Voeg variabelen toe aan je URL:- Traffictype - Publisher ID
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Analyse van Data | Methoden
Verzamel je data
Meerdere campagnes- Taglines/proposities (Desire, Urgency, Call-to-Action)- Positionering- Userflow (invulvelden/scrolldowns/pagina’s)
Voeg variabelen toe aan je URL:- Traffictype - Publisher ID
Meerdere Followups- Templates en incentives- Single vs. Double optin
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Analyse van Data | Variabelen
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Analyse van Data | Variabelen
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Optimaliseren en Opschalen
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Output analyse = input strategyWelke propositie(s) performen
Welke lanidngspagina(s) performen
Welke Publishers en welke traffictypes leveren...- Actieve leden?- Consumerende leden?- Welke (sub)doelgroep?
Optimaliseren en opschalen | Output
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Optimaliseren en opschalen | Vervolgstappen
Stappen naar succes
CPL aanpassen op je matches. “alle waar naar zijn geld”
De goed performende variabelen opschalen
Betere ROI = een hogere CPL = meer volume
= Zelfde ROI?
ROI analyses continue blijven maken
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Kwalitatieve Lead Generatie | Starten?
Bellen+31-20-5771231
BezoekenKeizersgracht 119, 1015 CJ, Amsterdam
Remmert Oosterling, Matomy Amsterdam