Perfect Your

Pitch Chisa D. Pennix-Brown, MBALady Bizness, Inc.

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What is a Pitch?Words or Speech oneuses to PERSUADEsomeone to BUY,DO, or USE something

Why Do You Need It?You want to• INCREASE your Sales• Be remembered• Be recommended • Impress • Gain attention • Get More Money

What does it contain?It needs to convey a valueoriented, compelling andmemorable messageThat encourages your listener totake action.

STEP 1

I am a_____________________

Use a Descriptive Word to Describe Yourself and

DO NOT tell us what you do!

STEP 2

Add a sentence that tells us

WHAT you do.

STEP 3

Give a Statement of

IMPACT

STEP 4

End with at

CALL TO ACTION!

INCLUDE 1. What value do you provide?2. How do you provide this value?3. What is unique about your

offer?4. What is your target market?

TIPS • No longer than 60 seconds• Clear language • Make it Memorable• Possibly use a Tagline • End with a Call to Action

CALLS TO ACTION • Sign Up• Try it for Free• Subscribe• Join & get a free xyz• Would you like to try? • Can I call you?

What is Your Show Up & Show Out! Moment?

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