Perfect Together!!

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Peanut Butter Blossom Cookie Display Initiative

Stop & Shop / GMD – Peanut Butter Blossom Retail Tools(11/9-12/31)

Custom Stop & Shop / GMD “Instant Saving Tear Pads”

– “Save $1.00 when you Buy 1 Hershey Kisses Bag and Pillsbury PB Dough”

– Place Tear Pads on all Hershey Corrugated Shelving Units along with Stack Bases of Kisses cross merchandised with Pillsbury Displays

– Tear Pads will arrive to each RSR/RSM the week of 10/26 for execution starting on 11/9

– Each store to get “6 Custom Tear pads”

Hershey Corrugated Shelving Display

– Buyer Authorization Letter attached for placement with Hershey Kisses (Holiday/Sliver) tied into secondary Pillsbury Dough Displays

– Key Display Areas:

• Next to Pillsbury Cooler’s (store list attached)

• Tie into Pillsbury Dough End Caps and Ice Tables

Display Authorization Letter

Hershey Kisses & Pillsbury PB Dough Catalina Program(11/8-12/31)

Hershey & Pillsbury Catalina Program/Coupon

– “Save $1.00 when you Buy 1 Hershey Kisses Bag and 1 Pillsbury PB Dough”

– Catalina Program will run from 11/8 -12/31

– Coupon will be printed off at check out (with purchase of Kisses or PB Dough)

– Catalina program will increase repeat purchases and drive more trips to store during fall baking

Catalina (Hershey) Custom Signage Execution

– Each RSR/RSM to receive the week of 10/26 “Custom Catalina Point of Sale”

– Place 5 Signs per store on all Hershey & Pillsbury Fall Baking secondary Displays

Perfect Together at the Holiday – Hershey Kisses and Pillsbury PB DoughORDER TODAY!

Hershey Kisses (Holiday/Non Seas) Packaged Candy $3.79

– Pckg Candy (includes Kisses) 2/$6, 24% GP on 11/13, 12/4, & 12/18

– Pckg Candy FSI “Save $1.00 on 2 Bags” on 11/8 & 12/6

– #1 Holiday Confection Brand

Herhsey Kisses Big Bags $5.99

– Big Bags (includes Kisses) 2/$10, 24% GP on 11/20 & 12/11

– Big Bags converting over 100% at 2/$10 leading to increased retail sales

Pillsbury Cookie Dough

– “Real Deal” at 2/$5 from 10/30-1/7

5 Key Execution Steps of the Hershey/Pillsbury Peanut Butter Blossom Display Program

1. Consult and Forward sell program to GM and Dairy Manager’s in all stores

2. Starting 11/9 utilize retail tools (Tear Pads, Authorization Letter, Hershey Display, Pillsbury cooler list, etc.) to execute cross merchandising displays in store.

3. Starting 11/9 place Catalina Point of Sale on all Hershey & Pillsbury Fall Baking Displays

4. Manual order additional Silver Kisses to maintain all secondary displays during cross promotion

5. Send in pictures/BDP’s of program…Lets make this another SMORES!