Perfect Outdoor Advertising
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Transcript of Perfect Outdoor Advertising
Perfect Advertising
About Perfect• Perfect Advertising commenced business
in 2009 as an outdoor media company. Today, it is one of the leading Out Of Home (OOH) media organizations in India.
• In different regions in North India Perfect Ads owns a significantly valuable and diversified portfolio of media assets in the Out Of Home space.
• Perfect Ads has always been a forerunner in adopting and promoting futuristic research in the OOH arena. It is committed to innovate and contribute to the growth of the OOH Industry by reaffirming its focus on research, development and innovations.
Perfect Services
• Outdoor Media Advertisement.• Hoardings.• Public Utility Advertisement.• Balloon Advertisement.• Standees• Below the Line Promotions.• Kiosk Setup
We also help our clients to plan out of home media campaign we help the client in
planning, Buying, execution, Mentoring and Post campaign Evaluation.
Why PerfectCreative Advertisement ideas.
Modern Advertising Methods
Continuous Monitoring Weekly Reports
Premier Advertising Locations
High return on Investment
Dedicated Account Managers
Our ClientsNDTVMusli PowerPantallonNIKEGulshan HomzAsotechABWSare HomesBhaskar Power
Some Various Campaign Details
Promotional CampaignBusiness Development
NDTV Lifestyle
Outdoor Hoardings-Delhi, Mumbai & Bangalore
Outdoor HoardingNew DelhiNehru Place40 x 8
Outdoor HoardingNH 8Mahipalpur30 x 12
Outdoor HoardingAaya Nagar Border 20 x 8
Outdoor HoardingDelhi Airport, 20 x 10
Outdoor HoardingDharamshala Flyover, Gorakhpur, size 40 x 20
Outdoor HoardingMaahipalpur, NH-8, size 35 x 15
Outdoor HoardingMumbaiBandra Flyover 50x20
Outdoor HoardingMumbaiPedder Road27x20
Outdoor HoardingMumbaiSanta Cruz 40x20
Outdoor HoardingBangaloreMG Road30x15
Outdoor HoardingKagillu cross FTT Airport50x50
Outdoor HoardingMathura Road- Bhogal (FOC)20 x 8
Out Of Home Media (OOH)
• Plan for 2 weeks – Gadget Guru:7th March 2011
• Cities: Mumbai, Delhi, Hyderabad, Bangalore• Clusters: Bookstores, BPOs, Office Buildings, Tech Parks• No of Screens: 631• Activity Period: 2 weeks • Commercial Duration: 10 secs • Total Exposures: 593908• FCT for 8 weeks: 5939080
Online Campaign Client NDTV Goodtimes Campaign Gadget Guru Duration 7th to 22nd March'2011
ESTIMATED ACTUAL
Genre Site Section Adunit Ad size Deal Clicks Rate Cost eCPC Impressions Clicks CTR Rate Cost eCPC
SNS Facebook Profile + photo Image + text 110x80 CPC
5,000
6 30,000
6
4,626,728
1,312 0.028%
22,238
17
Search Google Content Multiple
Multiple CPC
10,000
8 80,000
8
30,000,213
18,735 0.062%
7
137,123
7
Total 15,000 110,000
34,626,941
20,047 0.058%
159,361
Total
Media 110,000
Service [email protected]% 11,330
Total 121,330
Google Network-The Hindu
Delhi Metro
Mall Activity- Delhi/NCR, Mumbai, Pune, Bangalore, Chandigarh,
Kolkatta, Ahmedabad and Hyderabad
Outdoor Hoardings-Delhi/NCR, Mumbai and Bangalore
Delhi Metro Activity 5th April-5th May 2011
Rajiv Chowk Metro Station16 x 8
Delhi Metro Activity 5th April-5th May 2011
Central Secratariat 20 x 6
Delhi Metro Activity 5th April-5th May 2011
Kashmere Gate25x5
Outdoor Hoardings 11th April-20th April 2011
New DelhiNehru Place37 x 7
Outdoor Hoardings 11th April-20th April 2011
New DelhiSouth Ex30 x 15
Outdoor Hoardings 11th April-20th April 2011
NH-8 Mahipalpur 30 x 15
Outdoor Hoardings 11th April-20th April 2011
MumbaiPeddar Road 27 x 20
Outdoor Hoardings 11th April-20th April 2011
BangaloreM G Road Brigade Road Jn. 30x15
Online Campaign Client NDTV Goodtimes Campaign Band Baaja Bride
Duration 7th March to 31st March'2011
Genre Site Section Adunit Ad size Deal
Impressions
Clicks
Revised Impressions CTR% Rate Cost
Revised cost CPC
Impressions
Clicks CTR% Rate Cost eCPC
Matrimonial Shaadi ROS North
728x90 CPM
1,000,000
3,500
950,000
0.35%
125
125,000
118,750
36
955,292
1,889
0.20%
125
118,750 63
SNS Facebook Profile + photo
Image + text
110x80 CPC NA
5,000 NA
12
60,000
12
4,587,226
2,094
0.05%
30,353 14
Search Google Content Multiple
Multiple CPC NA
8,000 NA
8
64,000
8
9,353,875 5630
0.06%
9
48,544 9
Total
16,500
249,000
15
14,896,393
9,613
197,647
Total
Media 249,000
Serving 5,000
Service [email protected]%
26,162
Total 280,162
Shaadi.com
Google Network: Sitagita.com
Google Network: My-Matrimony.com
Mobile Van in Delhi & Ballons
Perfect Advertising,R/9, Maszid Road,Jangpura, Bhogal, Delhi
Contact Perfect
R/9, Maszid Road, Jangpura, Bhogal, Delhi Mob. : 9910690044