Perfect Competition
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Transcript of Perfect Competition
Aims and Objectives
Aim:• Understand perfectly competitive markets
Objectives:• Explain the long run equilibrium of perfectly
competitive firms.• Analyse the process of perfectly competitive firms
making losses.• Evaluate the strategies of persistently loss making
firms.
Starter
• Draw a firm in perfect competition making supernormal profit.
Quantity Demanded and Supplied
Revenue & Cost of X
D=AR=MR=P
100
£80
£60
MC
ATC
Price of X
Quantity Demanded and Supplied
D
£80
SRevenue & Cost
D=AR=MR=P
100 0
The FirmThe Market
MC
S1
£60D=AR=MR=P1
8
ATC
£80
£60
• Draw the diagram to show Supernormal profit being eroded away and explain.
Long Run Equilibrium: Normal Profit
• The firm is in equilibrium in the long run, making normal profits where ATC = AR.
• Equilibrium output at MC=MR is also where ATC is at its lowest point (productive efficiency).
Quantity Demanded and Supplied
Revenue & Cost
0
The Firm
MC
D=AR=MR=P
Q
ATC
P
Long Run Equilibrium: Normal Profit
• This point is also allocatively efficient – best allocation of resources to meet demand.
• Firms in perfect comp. are likely to be statically efficient – both allocative and productive efficiency.
Quantity Demanded and Supplied
Revenue & Cost
0
The Firm
MC
D=AR=MR=P
Q
ATC
P
Dynamic Efficiency
Definition:• Efficiency over time – new products,
techniques and processes which increase economic growth.
• Essential for building supernormal profits.• However, firms in perfect competition are
unlikely to be dynamically efficient as supernormal profits cannot be maintained due to free barriers to entry/perfect knowledge.
An Example of Perfect Competition? The Internet Economy: Towards A Better Future
Is the internet economy an example of perfect competition?
How many of the assumptions apply to this industry?
Firms Making Losses
• At market price of £60 the firm is making losses as at output of 8 units , the ATC is £82 whereas the AR is only £60, therefore £22 losses are being made per unit.
Price of X
Quantity Demanded and Supplied
D
£80
SRevenue & Cost
D=AR=MR=P1
100 0
The FirmThe Market
MC
S1
£60D=AR=MR=P
8
ATC
£80
£60
£82
Firms Making Losses
• Firm producing at MC=MR- meaning it is making the smallest loss possible.
• If firms are making losses some will leave the industry (S – S1).
Price of X
Quantity Demanded and Supplied
D
£80
S1Revenue & Cost
D=AR=MR=P1
100 0
The FirmThe Market
MC
S
£60D=AR=MR=P
8
ATC
£80
£60
£82
Firms Making Losses
• This will lead to higher price of £80.• Here the firm is making normal profit as ATC=AR (10 units)• The firms market share has increased as firms have left the industry.
Price of X
Quantity Demanded and Supplied
D
£80
S1Revenue & Cost
D=AR=MR=P1
100 0
The FirmThe Market
MC
S
£60D=AR=MR=P
8
ATC
£80
£60
£82
Firms Entering and Leaving The Industry
• Firm producing at MR=MC.• TR = £5000, TC = £6000, Firm is making losses of £1000 per week!
Quantity Demanded and Supplied
Revenue & Cost
1000
The FirmMC
D=AR=MR=P
ATC
£50
£40
£60AVC
TFC
Firms Entering and Leaving The Industry
Does the firm shut down immediately? Or close down slowly?• Depends on relationship between AVC and P.• AVC = £4000, ATC = £6000, TFC = £2000.• Firm faces TFC of £2000 which must be paid
whether the firm produces or not.• At present running the firm = £1000 Loss• Running firm paying £1000 towards TFC
Firms Entering and Leaving The Industry
• Shutting down immediately would result in shareholders paying TFC immediately - £2000.
• Therefore if P is above AVC it pays the firm to continue production to offset some part of its fixed costs and close down slowly.
• If P falls below AVC there is no point in carrying on and the firm should shut down immediately.
Worksheet
• Explain what level of output the firm will produce and why.
• What is the firms’ level of losses at this output level?
• You have been called in to advise the managing director as to whether the firm should close immediately. Write a brief to explain the costs/benefits of the firm’s options.