Perception of People about ban of plastic bags in India
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Transcript of Perception of People about ban of plastic bags in India
9/1/2016
Perception of people about ban on plastic bags
GROUP 7
Akshatha Neeraje
Anand Gupta
Jayasuryaa H
Miral Shah
Syed Mujtaba
Nancy Negi
Naren Shetty
Varun Shivani
Table of Contents
Sr
No.
Topic Page
Number
1 Abstract 2
2 Introduction 3
3 Background of the Study 4
4 Review of Literature 5
5 Problem Statement 16
6 Scope and Objectives of Study 16
7 Research Methodology 17
8 Research Design 18
9 Sampling Size & Methods 19
10 Data Collection Method 19
11 Data Analysis 20
12 Results & Discussions 23
13 Conclusions 30
14 Limitations of the Study 32
15 Managerial Implications 34
16 References 36
2
Abstract
The usage of plastic bag causes both convenience and inconvenience in our daily lives. It is one
of those moral hazards we live with on a daily basis. It not only causes environmental hazards as
most plastic bags are not bio-degradable but also creates hygiene and wastage issues as plastic
bags can be seen littered all across your habitat. Usage of plastic bag for carrying hot edible
items not only causes such inconveniences but it may also cause health hazards for the
consumers. Plastic bag is commonly used to pack hot edible items in hawker stalls, food courts,
etc. It is also predominantly used for carrying groceries, for storage, as protective cover for your
garbage bins and as package for everyday items. The danger arises when wrong type of plastic is
being used as chemical migration between plastic and food can be maximized by temperature
and content as there is direct contact between the hot edible items and the plastic itself. But the
major issue at hand is the disposal of plastic bags or in other words the complete lack of a plastic
disposal system. But times are changing and consumers are aware of the hazards plastic poses.
Not only have they reduced the usage of plastic bags over a period of time, they are ready to pay
and prefer brands which are socially responsible. According to theory of green marketing,
stakeholders, importantly, the consumer play a pivotal role in the environmental and health
consciousness. Businesses will have to align with consumer’s opinion on green issue so that their
business will not be affected. But from a broader perspective of health, the government had to act
and they rightly banned the use of plastic bags with some exemptions as the first step of a
broader vision to eliminate the use of plastic in our day to day life on March 14, 2016. But then
was it the way to go about it, was the general public willing and ready to come out of their
comfort zones? Could we have reduced the usage of plastic through better methods like
penalizing the usage, incentivizing the alternatives like paper bags and cloth bags?. India is a
heterogeneous country with varied consumers and extremely diverse behavior patterns. This
study aims at understanding the perception of people on the ban of plastics and the
corresponding changes in various attributes and usage associated with it.
3
Chapter 1
Introduction
4
Background of the study
The usage of plastic bag causes both convenience and inconvenience in our daily lives. It is one
of those moral hazards we live with on a daily basis. It not only causes environmental hazards as
most plastic bags are not bio-degradable but also creates hygiene and wastage issues as plastic
bags can be seen littered all across your habitat. Usage of plastic bag for carrying hot edible
items not only causes such inconveniences but it may also cause health hazards for the
consumers. Plastic bag is commonly used to pack hot edible items in hawker stalls, food courts,
etc. It is also predominantly used for carrying groceries, for storage, as protective cover for your
garbage bins and as package for everyday items. The danger arises when wrong type of plastic is
being used as chemical migration between plastic and food can be maximized by temperature
and content as there is direct contact between the hot edible items and the plastic itself. But the
major issue at hand is the disposal of plastic bags or in other words the complete lack of a plastic
disposal system. But times are changing and consumers are aware of the hazards plastic poses.
Not only have they reduced the usage of plastic bags over a period of time, they are ready to pay
and prefer brands which are socially responsible. According to theory of green marketing,
stakeholders, importantly, the consumer play a pivotal role in the environmental and health
consciousness. Businesses will have to align with consumer’s opinion on green issue so that their
business will not be affected. But from a broader perspective of health, the government had to act
and they rightly banned the use of plastic bags with some exemptions as the first step of a
broader vision to eliminate the use of plastic in our day to day life on March 14, 2016. But then
was it the way to go about it, was the general public willing and ready to come out of their
comfort zones?, Could we have reduced the usage of plastic through better methods like
penalizing the usage, incentivizing the alternatives like paper bags and cloth bags?. India is a
heterogeneous country with varied consumers and extremely diverse behavior patterns. This
study aims at understanding the perception of people on the ban of plastics and the
corresponding changes in various attributes and usage associated with it.
5
Review of Literature
1. Jennifer Clapp & Linda Swanston (2009) Doing away with plastic shopping bags:
international patterns of norm emergence and policy implementation, Environmental
Politics, 18:3, 315-332, DOI: 10.1080/09644010902823717
Link: http://dx.doi.org/10.1080/09644010902823717
Jennifer and Linda’s paper explores how plastic came about as a key material for usage
and how the plastic bags came about in the US and spread to the rest of the world. They
talk about the harmfulness of plastic bags and then trace the roots of the emergence of
anti-plastic norms. How it emerged in the South and then became a rising sentiment in
the industrialised world . Now, however it seems to be on the cusp of a cascade, with
more and more countries moving towards an anti-plastic policy.
2. Plastic Industry Environmental Review – Dr. Tuong Thi Hoi
Dr. Tuong Thi Hoi (2002) analyzed four plastic manufacturing companies, impact on
environment, their policies and target, standards of emission, waste water, etc in his
study. Plastic Industry Environmental Review: An assessment of the significant
environmental aspects and impacts associated with plastic manufacturing in Ho Chi Min
city Vietnam, June 2002. Vietnam cleaner production centre. Dr. Tuong Thi Hoi
concluded the following: All four plastic companies have not adopted any of the EMS
nor environmental policies, environmental purposes and targets. Companies’ managers
and staffs are not aware of significant environmental aspects related to their company
operation and they do not know which environmental standards on emission, wastewater,
noise etc. need compliance. DOSTE had carried out several environmental measurements
on air, water and labor environments at Dat Hoa and Duy Tan. However, the managers of
these two companies do not want to show measurement results to the workers or public.
Truong Thinh and Tu Hai have never had any environmental monitoring program carried
out by DOSTE.
6
3. Plastic Waste: Will the New Rules Clear up the Clogged Mess?
Link: http://cseindia.org./content/plastic-waste-will-new-rules-clear-clogged-mess
The paper talks about how plastic is a threat to the environment and have in some places
caused natural disasters like floods leading to loss of human lives. It throws light on the
Plastic Waste (Management and Handling) Rules, 2011 and the rules and conditions that
have been enforced.
4. Understanding The Consumer Demand for Plastic Bags in India- Evidence from an
Experiment in Delhi - Rohini Somanathan and Kanupriya Gupta- Delhi School of
Economics
Link: http://www.webmeets.com/files/papers/EAERE/2009/469/plastic-paper-EAREE.pdf
In this paper they have tested for appropriate policies/interventions to control for plastic
bag litter in Delhi. The efficacy of policies/interventions was tested through field
experiments in both the organized and unorganized retail segments. The interventions
that were implemented are provision of information to consumers, a cash back scheme
contingent on use of non-plastic environment friendly bags and provision of subsidized
substitutes to plastic bags. . Results indicate that with these interventions, on an average
the proportion of consumers bringing their own bags increased from 1.2% in the baseline
period to 4.7% during the intervention phase and plastic bags use came down from 92.8%
to 76.3% respectively. The findings corroborate the evidence from organized sector some
of which charge explicitly for plastic bags where there was nearly 50% reduction in usage
of plastic bags. Apart from the evidence from environmental taxation where a tax on
plastic bags reduces its usage, importantly the provision of information to consumers
about the demerits of plastic bags usage has significant effect as well. Thus, low cost
information interventions can be very effective as they update the beliefs of agents
regarding the “social costs” of plastic bags and also introduce an element of private cost
by making the plastic bag users appear different. Further, they surveyed markets after the
imposition of total ban on plastic bags by the government. They used this event to
compare our interventions (requiring less monitoring and enforcement) to that of a ban
which required much stricter enforcement. The survey results showed dilution of efficacy
of ban within a very short span. Hence, in developing countries with little enforcement
7
capacity, an environmental policy that has potentially the most far reaching impact but
requires stronger institutional support might not be the most appropriate.
5. In 2007, Convery, F., McDonnell & Ferreira, studied the effect of imposing product tax
on the consumer behavior in Ireland. Interestingly it was observed that the effect of the
tax on the use of plastic bags in retail outlets has been dramatic—a reduction in use in the
order of 90%, and an associated gain in the form of reduced littering and negative
landscape effects.
6. GOOI BEE SUNG UNIVERSITI SAINS MALAYSIA in his research paper states,
stakeholders such as the consumer play a pivotal role in the environmental and health
consciousness and business owners will have to align with consumer’s opinion on green
issue so that their business will not be affected.
7. In 2008, Sanghi & Seema in their research paper, "Use of plastic bags: factors affecting
ecologically oriented behavior in consumers." Found that the results reveal that mere
knowledge does not help until measures are taken at policy level for its usage
implementing strict measures to drive behavioral practices.
8. In December 2013, Lorraine Whitmarsh and Christine Suffolk in their research paper,
“The introduction of a single-use carrier bag charge in Wales: Attitude change and
behavioral spillover effects”, found that a bag charge is an effective way of reducing
single use carrier bag use. Also the single-use carrier bag charge brought about a change
in habits in wales.
9. In 2009, Elaine Ritch, Carol Brennan and Calum MacLeod in their research, “Plastic bag
politics: modifying consumer behaviour for sustainable development”, provide symbolic
and practical evidence of a ‘throwaway’ consumer culture which acts as a significant
barrier to sustainable consumption in particular and sustainable development in general.
8
10.Naryan, Priya (2001) `Analyzing Plastic waste management in India: Case study of
polybags and pet bottles.’ Master of Science thesis submitted to the University of Lund,
Sweden
11.Narayan (2001) is one of the few studies on India and analyzes policies that have been
enforced by the government to address the acute problem of littering in Mumbai. Results
revealed that despite adequate enforcement the recycling rule has not been able to address
the littering problem because these policies primarily encourage recycling and this does
not produce the same benefits as waste prevention.
12.UNEP (2006) Policy Instruments for the management of plastic bags in Nairobi
A study by UNEP (2006) examines the use of policy instruments for managing plastic
bags waste in Nairobi. The study recommends a policy package containing a variety of
policy instruments, whose levels are to be calibrated based on observed outcomes. The
study proposes combinations of the following instruments: a minimum thickness standard
of 30 microns, a levy incident on the manufacturers but passed on to the shoppers, and
the development of alternative carrier bags.
13.Behind the Scenes of the Plastic Bag Ban in Rwanda – Froidbise, Audrey
Rwanda today is in the spotlight for its economic resurgence and development projects
such as Vision 2020. One of its achievements is the prohibition, since 2008, of the
production, importation, use and sale of polythene bags on a national scale. The thesis
explores the connections to culture, power and sustainability that can be revealed through
the plastic bag ban. The framework of the study was inspired by Marcel Mauss’ theory of
a total social fact, which helps identify the interactions between various elements,
historical, cultural, political and sustainability, pertaining to the plastic bag ban. The
collected data compiles information from a qualitative field research and literature. The
thesis investigates how the ban on plastic bags is discussed in Rwandan society with a
focus not only on political power but also on the different forms of power, namely
punishment, law enforcement and discipline. Furthermore, it looks at the effects of the
genocide and the resulting transformation of roles and responsibilities for Rwandan
women in relation to the plastic bag ban.
9
14.Plastic bags banned, blamed for Maha floods.
Link: http://expressindia.indianexpress.com/news/fullstory.php?newsid=53482
"Gutters choked with plastic bags caused the flooding which led to enormous losses for
the state," the chief minister said in a statement. "The media and environmental and
citizens' groups demanded that plastic bags be banned, so we are banning them."
Bangladesh also banned plastic bags after blaming them for clogged drains and floods
there, while a handful of Indian states that rely on tourism have done so to prevent
littered bags becoming eyesores. Ireland and Taiwan have slapped taxes on them.
15. Revenue Services and Environmental Taxes: A Comparative Study of the Irish and
South African Approaches to a Levy on Plastic Bags
This paper examines at a levy on plastic bags introduced in Ireland in 2002, and a
comparable measure phased in by South Africa from 2003. It looks at the approach taken
by the Revenue in each case, and isolates key influences on the policy formation process.
It assesses the effectiveness of each measure as an environmental tax, in terms of the
potential to achieve a double dividend for the economy. It describes difficulties
encountered in the introduction and implementation of the levies, and suggests
refinements to improve the effectiveness of such levies if introduced in other
jurisdictions.
16.Naryan, Priya (2001) `Analyzing Plastic waste management in India: Case study of
polybags and pet bottles.’ Master of Science thesis submitted to the University of Lund,
Sweden
Narayan (2001) is one of the few studies on India and analyzes policies that have been
enforced by the government to address the acute problem of littering in Mumbai. Results
revealed that despite adequate enforcement the recycling rule has not been able to address
the littering problem because these policies primarily encourage recycling and this does
not produce the same benefits as waste prevention.
10
17.UNEP (2006) Policy Instruments for the management of plastic bags in Nairobi
A study by UNEP (2006) examines the use of policy instruments for managing plastic
bags waste in Nairobi. The study recommends a policy package containing a variety of
policy instruments, whose levels are to be calibrated based on observed outcomes. The
study proposes combinations of the following instruments: a minimum thickness standard
of 30 microns, a levy incident on the manufacturers but passed on to the shoppers, and
the development of alternative carrier bags.
18.Behind the Scenes of the Plastic Bag Ban in Rwanda – Froidbise, Audrey
Rwanda today is in the spotlight for its economic resurgence and development projects
such as Vision 2020. One of its achievements is the prohibition, since 2008, of the
production, importation, use and sale of polythene bags on a national scale. The thesis
explores the connections to culture, power and sustainability that can be revealed through
the plastic bag ban. The framework of the study was inspired by Marcel Mauss’ theory of
a total social fact, which helps identify the interactions between various elements,
historical, cultural, political and sustainability, pertaining to the plastic bag ban. The
collected data compiles information from a qualitative field research and literature. The
thesis investigates how the ban on plastic bags is discussed in Rwandan society with a
focus not only on political power but also on the different forms of power, namely
punishment, law enforcement and discipline. Furthermore, it looks at the effects of the
genocide and the resulting transformation of roles and responsibilities for Rwandan
women in relation to the plastic bag ban.
19.Plastic bags banned, blamed for Maha floods.
Link: http://expressindia.indianexpress.com/news/fullstory.php?newsid=53482
"Gutters choked with plastic bags caused the flooding which led to enormous losses for
the state," the chief minister said in a statement. "The media and environmental and
citizens' groups demanded that plastic bags be banned, so we are banning them."
11
Bangladesh also banned plastic bags after blaming them for clogged drains and floods
there, while a handful of Indian states that rely on tourism have done so to prevent
littered bags becoming eyesores. Ireland and Taiwan have slapped taxes on them.
20. Revenue Services and Environmental Taxes: A Comparative Study of the Irish and
South African Approaches to a Levy on Plastic Bags
This paper examines at a levy on plastic bags introduced in Ireland in 2002, and a
comparable measure phased in by South Africa from 2003. It looks at the approach taken
by the Revenue in each case, and isolates key influences on the policy formation process.
It assesses the effectiveness of each measure as an environmental tax, in terms of the
potential to achieve a double dividend for the economy. It describes difficulties
encountered in the introduction and implementation of the levies, and suggests
refinements to improve the effectiveness of such levies if introduced in other
jurisdictions.
http://www.isid.ac.in/~pu/conference/dec_11_conf/Papers/KanupriyaGupta.pdf.
21.In January 2009, the Government of Delhi introduced a wide-ranging ban on the use of
plastic bags in market places. Results showed a dilution in the efficiency of the ban
within a year, with extensive lack of enforcement. About 94% of the patrons carry on to
using plastic bags in blatant violation of rules. The effects of other possible price and
non-price devices possibly requiring less checking and enforcement in order to
control/reduce the use of plastic bags were monitored. The success of these guidelines
through field experiments in the semi-organized retail sector was tested. The policy
treatments included (i) provision of evidence to consumers, (ii) a cash-back scheme liable
on use of non-plastic bags and (iii) provision of alternatives for plastic bags. The results
indicate that cumulatively these involvements increase the quantity of consumers who
bring their own bags from 4.6% in the baseline to 17.7% post treatment. The number of
consumers who would only use plastic bags came down on average from 80.8% to
57.1%. Hence, the study closes that in developing countries with little enforcement
volume, a blanket ban may not be the best possible solution. Instead, low cost
information interventions, convenience of substitutes to plastic bags, and subsidies
12
(taxes) on the use of recyclable bags (plastic bags) could establish an important policy-
mix.
http://eprints.usm.my/23750/1/Thesis_-_Gooi_Bee_Sung.pdf
22.The practice of plastic bag has caused both convenience and inconvenience in our daily
lives. It causes ecological hazards as maximum plastic bags are not bio-degradable.
Cleanliness and wastage issue are also worrisome as plastic bag can be seen scattered all
across the town. Usage of plastic bag for hot edible items not only causes such problems
but it may also cause health hazards for the consumer. Plastic bag is usually used to pack
hot edible items in hawker stall, food court and coffee shops. The danger rises when
wrong type of plastic is being used as chemical migration between plastic and food that
can be exploited by temperature and content as there is direct contact between the hot
edible items and the plastic itself. According to green marketing concept, stakeholders
such as the consumer play an essential role in the environmental and health of the society.
Therefore, this study is being conducted in order to understand the consumer perception
and practice based on this issue. Factors persuading the perception and practice will also
be identified so that recommendation can be made to raise public awareness and
minimize the usage of plastic bag ultimately.
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2873020/
23.Plastics are inexpensive, lightweight and sturdy materials, which can willingly be
moulded into a assortment of products that find use in a wide range of applications. As a
consequence, the manufacture of plastics has amplified markedly over the last 60 years.
However, present levels of their tradition and disposal generate several environmental
problems. Around 4 per cent of world oil and gas production, a non-renewable resource,
is used as feedstock for plastics and a further 3–4% is expended to provide energy for
their manufacture. A major share of plastic produced each year is used to make
disposable items of packaging or other short-lived products that are discarded within a
year of manufacture. These two observations alone indicate that our current use of
plastics is not sustainable. In addition, because of the toughness of the polymers involved,
13
substantial quantities of discarded end-of-life plastics are accumulating as debris in
landfills and in natural habitats worldwide.
http://www.isca.in/IJENS/Archive/v2/i3/2.ISCA-IRJEvS-2013-017.pdf
24.One of the most common things in our modern world is the universal plastic grocery bag.
Highly convenient, strong and inexpensive, plastic grocery bags are interesting to both
customers and businesses as a reliable way to deliver goods from the store to home.
However, there are numerous issues associated with the production, use, and disposal of
plastic grocery bags which may not be initially apparent to most users, but which are
nonetheless tremendously important. By assessing the lifecycle of plastic grocery bags,
we can better comprehend the full ecological footprint of the plastic bag, and find more
effective means of dealing with the associated negative impacts. India’s plastic
consumption is one of the highest in the world. Yet, precious little has been done to
recycle, re-use and dispose of plastic wastes. This study shows that even small town with
a population of approximately 1.5 lakhs is not free from the menace of plastic bags. The
authors assess the type of plastic bags used by different subjects followed by their use
and disposal. The study also suggests the judicious and effective ways to tackle the
problem at larger level.
http://www.freepatentsonline.com/article/Abhigyan/192438179.html
25.Environmental hazard due to use of plastic bags and inappropriate disposal is becoming a
threat. The objective of this research was to analyse the factors responsible for using
plastic bags by the consumers and identify the important psychological barriers to a more
widespread adoption of ecological sustainable life styles. Seven Hundred consumers of
Delhi and NCR region were identified based on convenient sample for the data collection
covering all segments of society. Four independent factors were identified and labelled as
Environmental Awareness, Active Participation, Health Hazards and Alternative Choice,
from all segments together. The results reveal that mere knowledge does not help until
measures are taken at policy level for its usage implementing strict measures to drive
behavioral practices.
14
26.Phasing out Single-Use Plastic Bags
Link: https://www.zerowasteeurope.eu/2010/09/phasing-out-single-use-plastic-bags/
The paper talks about how and what Europe is doing to phase out the use of plastic bags.
Around the world, different countries are opting for different methods to stop usage of
plastic bags – China and South Africa have banned the usage while Taiwan has imposed
taxes.
Ireland introduced something called ‘PlasTax’ in 2002 of 0.15€ and managed to reduce
the usage of single use plastic bags by 90% in just 6 months. Infringement was
sanctioned with fines starting from 1905€
France enforced a ban on sale of non-biodegradable plastic bags with a fine of 100€ on
violation. Denmark also imposed a tax, reducing usage by 66%. All these taxes and
initiatives are part Europe’s Zero Waste Strategy.
27.UNEP (2006) Policy Instruments for the management of plastic bags in Nairobi
A study by UNEP (2006) examines the use of policy instruments for managing plastic
bags waste in Nairobi. The study recommends a policy package containing a variety of
policy instruments, whose levels are to be calibrated based on observed outcomes. The
study proposes combinations of the following instruments: a minimum thickness standard
of 30 microns, a levy incident on the manufacturers but passed on to the shoppers, and
the development of alternative carrier bags.
28.Behind the Scenes of the Plastic Bag Ban in Rwanda – Froidbise, Audrey
Rwanda today is in the spotlight for its economic resurgence and development projects
such as Vision 2020. One of its achievements is the prohibition, since 2008, of the
production, importation, use and sale of polythene bags on a national scale. The thesis
explores the connections to culture, power and sustainability that can be revealed through
the plastic bag ban. The framework of the study was inspired by Marcel Mauss’ theory of
a total social fact, which helps identify the interactions between various elements,
historical, cultural, political and sustainability, pertaining to the plastic bag ban. The
15
collected data compiles information from a qualitative field research and literature. The
thesis investigates how the ban on plastic bags is discussed in Rwandan society with a
focus not only on political power but also on the different forms of power, namely
punishment, law enforcement and discipline. Furthermore, it looks at the effects of the
genocide and the resulting transformation of roles and responsibilities for Rwandan
women in relation to the plastic bag ban.
29.Plastic bags banned, blamed for Maha floods.
Link: http://expressindia.indianexpress.com/news/fullstory.php?newsid=53482
"Gutters choked with plastic bags caused the flooding which led to enormous losses for
the state," the chief minister said in a statement. "The media and environmental and
citizens' groups demanded that plastic bags be banned, so we are banning them."
Bangladesh also banned plastic bags after blaming them for clogged drains and floods
there, while a handful of Indian states that rely on tourism have done so to prevent
littered bags becoming eyesores. Ireland and Taiwan have slapped taxes on them.
30. Revenue Services and Environmental Taxes: A Comparative Study of the Irish and
South African Approaches to a Levy on Plastic Bags
This paper examines at a levy on plastic bags introduced in Ireland in 2002, and a
comparable measure phased in by South Africa from 2003. It looks at the approach taken
by the Revenue in each case, and isolates key influences on the policy formation process.
It assesses the effectiveness of each measure as an environmental tax, in terms of the
potential to achieve a double dividend for the economy. It describes difficulties
encountered in the introduction and implementation of the levies, and suggests
refinements to improve the effectiveness of such levies if introduced in other
jurisdictions.
31.Naryan, Priya (2001) `Analyzing Plastic waste management in India: Case study of
polybags and pet bottles.’ Master of Science thesis submitted to the University of Lund,
Sweden
16
Narayan (2001) is one of the few studies on India and analyzes policies that have been
enforced by the government to address the acute problem of littering in Mumbai. Results
revealed that despite adequate enforcement the recycling rule has not been able to address
the littering problem because these policies primarily encourage recycling and this does
not produce the same benefits as waste prevention.
Problem Statement
What is the perception of people after the ban on the usage of plastic?
Scope and Objective
-To understand the perception of people before the ban on plastic
-To understand the change in behaviour of people after the ban on plastic.
-To understand the awareness of people on the usage of plastic bags.
-To know the impact on environment after the ban on plastic
17
Chapter 2
Research Methodology
18
Research Design
The plastic bags ban has been, partially or fully, mandated in many of the Indian states. But, in the last
few years, many questions have been raised regarding the effectiveness of the ban. The implementation of
the ban has varied across states, indicating that there may be many factors influencing this. Thus, it
becomes important to assess the effectiveness of the ban and also examine the reasons behind its success
or failure.
This study sets out to check the compliance level of the plastic bags ban in the country through a detailed
primary and secondary survey. The study also tries to evaluate reasons for the success and failure of the
ban in many regions.
The study has the following objectives:
To evaluate the level of awareness among consumers about the plastic bags ban and the
issues associated with plastic use.
To examine the types of carry bags and materials used by consumers to carry their
purchased items and the extent of adoption of this habit.
To examine the attitude of the consumers when it comes to the use of alternatives to
plastic bags, and the bottlenecks for shifting to these alternatives.
Primary Research
Survey guidelines were designed to tap the perception of different stakeholders in the specified region.
The prepared survey tool was used. The outcome of the pilot survey was then examined thoroughly and
necessary observations and suggestions were prepared.
Secondary Research
Secondary research comprised collecting documents relating to the plastic industry from the varied
sources in the public domain. The following aspects were covered in the secondary research:
City demographics
Current scenario of the plastic industry
19
Sampling Technique: The sampling technique that adapted to conduct the survey was ‘Random
Sampling’ and the area of the research was concentrated in various cities. The survey was conducted in
various colleges, offices etc.
Sample Size: 350
Data Collection Method: Survey
Data Collection Tool: Questionnaire
Statistical Tool: Paired Sample T-test
Type of Research: Exploratory Research
20
Chapter 3
Data Analysis
21
ANALYSIS 1
Above analysis show perception about ban of plastic bags among male and female on following
factors:
1. How often did you recycle/reuse plastic bags?
Females recycle/reuse plastic on an average more than Males, which show there is
variation in the perception before the ban of plastic bags.
2. How often did you carry your own grocery bags?
Females carry grocery bags more as compared to males before the ban of plastic bags.
3. How often did you ask for extra plastic bags in malls and big stores?
Average of Males is more than females showing that male were less aware as compared
to females. Males were not interested in recycling plastic bags.
4. How often did you use paper or cloth bags?
This also again show that female are more interested in protecting environment, hence
used to carry their own paper or cloth bags, as compared to males.
5. How often did you asked for extra plastic bags to street vendors?
Average of Males is more than females showing that male were less aware as compared
to females. Males were not interested in recycling plastic bags.
22
6. How often did you throw away plastic bags?
Males average is more than females showing lack of awareness among the males.
ANALYSIS 2
Female Male0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Average of How often do you use Plastic bags for following pur-poses on a scale of 1 ro 5 ? (1-Not at all; 5-Very often) [Package for everyday items]Average of How often do you use Plastic bags for following pur-poses on a scale of 1 ro 5 ? (1-Not at all; 5-Very often) [Garbage bin cover]Average of How often do you use Plastic bags for following pur-poses on a scale of 1 ro 5 ? (1-Not at all; 5-Very often) [Stor-age]Average of How often do you use Plastic bags for following pur-poses on a scale of 1 ro 5 ? (1-Not at all; 5-Very often) [Gro-ceries]
This analysis shows the usage of plastic bags for different functions. This will help in evaluating
factors which are most important for plastic bags. There are many things for which people can’t
avoid using plastic bags and this analysis will help find out same among males and females.
Overall, both Males and females find plastic most important for Garbage bins. Average is high as
compared to other products among both the population because there is no replacement for the
garbage bins.
Through this analysis we can conclude that if perception about band of plastic bags has not
improved among many then the primary reason of usage of plastic bags is garbage bins.
23
Chapter 4
Results & Discussions
24
HYPOTHESIS TESTING: Paired sample t-test
Based on the questions in the survey we have tried to compare mean of different factors
BEFORE and AFTER the ban of plastic bags. We have tested our sample on one-tailed paired t
test because we trying to analyse whether perception about the ban of plastic bags is good or not.
Based on different factors our hypothesis will be whether mean has improved or decreased
1. How often did you recycle/reuse plastic bags?
H0: Mean of recycling of bags has not improved after the ban of plastic bags.
H1: Mean of recycling of bags has improved after the ban of plastic bags
µ2>µ1( µ2: Mean after the ban and µ1 : Mean before ban)
At 95% significance level, p value for one tail (0.078) as shown above is more than 0.05.
p calculated > 0.05, Hence we accept null hypothesis.
Thus there is no change in recycling of the plastic bags even after ban of plastics.
t-Test: Paired Two Sample for Means
What do you feel about the following factors BEFORE the ban of plastic bags on a scale of 1 ro 5 (1-Not at all; 5-Very
often) [How often did you recycle/reuse plastic bags ]
What do you feel about the following factors AFTER the
ban of plastic bags on a scale of 1 ro 5 (1-Not at all;
5-Very often) [How often do you recycle/reuse plastic
bags ]Mean 3.081 3.204Variance 1.587 1.770Observations 355.000 355.000Pearson Correlation 0.477Hypothesized Mean Difference 0.000df 354.000t Stat -1.427P(T<=t) one-tail 0.078t Critical one-tail 1.651P(T<=t) two-tail 0.155t Critical two-tail 1.970
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2. How often did you carry your own grocery bag when you went shopping?
H0: Mean of carrying bags while shopping has not improved after the ban of plastic bags.
H1: Mean of carrying bags while shopping has improved after the ban of plastic bags
µ2>µ1(µ2: Mean after the ban and µ1 : Mean before ban)
t-Test: Paired Two Sample for Means
What do you feel about the following factors BEFORE the ban of
plastic bags on a scale of 1 ro 5 (1-Not at all; 5-Very often) [How often did you carry your own grocery bag when you
went shopping]
What do you feel about the following factors
AFTER the ban of plastic bags on a scale of 1 ro 5
(1-Not at all; 5-Very often) [How often do you carry your own
grocery bag when you went shopping]
Mean 2.90212766 3.323404255Variance 1.866448445 1.66419349Observations 355 355Pearson Correlation 0.507844009Hypothesized Mean Difference 0df 355t Stat -4.895030365P(T<=t) one-tail 0.00t Critical one-tail 1.651391475P(T<=t) two-tail 0.00t Critical two-tail 1.970153643
At 95% significance level, p value for one tail (0.00) as shown above is less than 0.05.
p calculated < 0.05, Hence we reject null hypothesis.
Thus mean of carrying bags for shopping has improved after ban of plastic bags. So,
perception has improved after ban of plastic bags and people started carrying their own
bags more often.
26
3. How often did you ask for extra plastic bags while shopping?
H0: Mean of asking for extra plastic bags while shopping has not decreased after the ban
of plastic bags.
H1: Mean of asking for extra plastic bags while shopping after the ban of plastic bags has
decreased
µ2<µ1( µ2: Mean after the ban and µ1 : Mean before ban)
t-Test: Paired Two Sample for Means
What do you feel about the following factors BEFORE the ban of plastic bags on a scale of 1 ro 5 (1-Not at all; 5-Very often) [How often did you ask
for extra plastic bags while shopping (malls and big
stores)]
What do you feel about the following factors AFTER the
ban of plastic bags on a scale of 1 ro 5 (1-Not at all;
5-Very often) [How often do you ask for extra plastic
bags while shopping (malls and big stores)]
Mean 2.6 2.093617021Variance 1.668376068 1.179232588Observations 355 355Pearson Correlation 0.608741506Hypothesized Mean Difference 0df 354t Stat 7.270705253P(T<=t) one-tail 0.00t Critical one-tail 1.651391475P(T<=t) two-tail 0.00t Critical two-tail 1.970153643
At 95% significance level, p value for one tail (0.00) as shown above is less than 0.05.
p calculated < 0.05, Hence we reject null hypothesis.
Thus mean of asking for extra plastic bags while shopping has decreased after ban of
plastic bags. So, perception has improved after ban of plastic bags and people have
decreased asking for extra bags.
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4. How often did you ask for extra plastic bags while shopping from street vendors?
H0: Mean of asking for extra plastic bags while shopping from street vendors has not
decreased after the ban of plastic bags.
H1: Mean of asking for extra plastic bags while shopping from street vendors after the
ban of plastic bags has decreased
µ2<µ1(µ2: Mean after the ban and µ1 : Mean before ban)
t-Test: Paired Two Sample for Means
What do you feel about the following factors BEFORE the ban of plastic bags on a scale of 1 ro 5 (1-Not at all; 5-Very often) [How often did you ask
for extra plastic bags while shopping (street vendors and
small shops)]
What do you feel about the following factors AFTER the
ban of plastic bags on a scale of 1 ro 5 (1-Not at all; 5-Very often) [How often
do you ask for extra plastic bags while shopping (street vendors and small shops)]
Mean 2.591489362 2.093617021Variance 1.755482815 1.239061648Observations 355 355Pearson Correlation 0.599767537Hypothesized Mean Difference 0df 354t Stat 6.894598041P(T<=t) one-tail 0.00t Critical one-tail 1.651391475P(T<=t) two-tail 0.00t Critical two-tail 1.970153643
At 95% significance level, p value for one tail (0.00) as shown above is less than 0.05.
p calculated < 0.05, Hence we reject null hypothesis.
Thus mean of asking for extra plastic bags while shopping from street vendors has
decreased after ban of plastic bags. So, perception has improved after ban of plastic bags
and people have decreased asking for extra bags.
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5. How often did you use paper or cloth bags?
H0: Mean using paper or cloth bags has not improved after the ban of plastic bags.
H1: Mean using paper or cloth bags has increased after the ban of plastic bags has
decreased
µ2>µ1( µ2: Mean after the ban and µ1 : Mean before ban)
t-Test: Paired Two Sample for Means
What do you feel about the following factors BEFORE the
ban of plastic bags on a scale of 1 ro 5 (1-Not at all; 5-Very
often) [How often did you use paper bags or cloth bags for
shopping]
What do you feel about the following factors AFTER the
ban of plastic bags on a scale of 1 ro 5 (1-Not at all; 5-Very often) [How often do you use paper bags or cloth bags for
shopping]Mean 2.957 3.413Variance 1.374 1.175Observations 355.000 355.000Pearson Correlation 0.357Hypothesized Mean Difference 0.000df 354.000t Stat -5.447P(T<=t) one-tail 0.000t Critical one-tail 1.651P(T<=t) two-tail 0.000t Critical two-tail 1.970
At 95% significance level, p value for one tail (0.00) as shown above is less than 0.05.
p calculated < 0.05, Hence we reject null hypothesis.
Thus mean of carrying paper or cloth bags has increased after ban of plastic bags. So,
perception has improved after ban of plastic bags and people are focussing more on usage
of paper and cloth bags.
29
30
6. How often did you throw away your plastic bags?
H0: Mean of throwing plastic bags has not improved after the ban of plastic bags.
H1: Mean of throwing plastic bags has decreased after the ban of plastic bags has
decreased
µ2<µ1(µ2: Mean after the ban and µ1 : Mean before ban)
t-Test: Paired Two Sample for Means
What do you feel about the following factors BEFORE the ban of plastic bags on a scale of 1 ro 5 (1-Not at all; 5-Very
often) [How often did you throw away your plastic bag
right after purchase ]
What do you feel about the following factors AFTER the ban of plastic bags on a scale of 1 ro
5 (1-Not at all; 5-Very often) [How often do you throw away
your plastic bag right after purchase ]
Mean 2.446808511 2.212765957Variance 1.803782506 1.629750864Observations 355 355Pearson Correlation 0.477707398Hypothesized Mean Difference 0df 234t Stat 2.67760216P(T<=t) one-tail 0.003970179t Critical one-tail 1.651391475P(T<=t) two-tail 0.007940359t Critical two-tail 1.970153643
At 95% significance level, p value for one tail (0.003) as shown above is less than 0.05.
p calculated < 0.05, Hence we reject null hypothesis.
Thus mean of throwing plastic bags has decreased after ban of plastic bags. So, perception
has improved after ban of plastic bags and people have stopped throwing plastic bags so
frequently.
31
Chapter 4
Results & Discussions
32
We have done analysis for sample size of 350 covering each and every age group and with
different educational background. Most of them were aware about the ban of plastic bags.
Responses also differed based on the location, whether plastics are strictly banned or not.
Analysis was based on six factors which were indirectly or directly related to perception of
consumers about the ban of plastic bags. After testing the data on one tailed t-test, we can find
out the perception of people after and before the ban of plastic bags. For all different factors
hypothesis was designed on the type of factor and whether it has improved or deteriorated. There
was improvement in the following factors after ban of plastic bags:
1. People have started carrying their own bags for grocery shopping
2. People are not asking frequently for extra bags while shopping either from malls or from
street vendors.
3. People have increased he use of paper and cloth bags after the ban of plastic bags
4. Throwing of plastic bags has decreased
Above factors clearly show that people perceive ban of plastic bags as good reason for
improvement of environment. Ban of plastic bags is seen as positive and perception among
the consumers have changed a lot.
33
Chapter 6
Limitations of the study
34
The research is confined to some specific cities and does not necessarily show a pattern
applicable to all of country.
Any suggestions given by analyzing data collected may not be accurate for other
locations as people requirements and expectations differ from one place to other.
The environmental changes are vital to be considered in order to assimilate the findings.
35
Chapter 7
Managerial Implications
36
In 2002, India banned the manufacture of plastic bags below 20 µm in thickness to prevent
plastic bags from blocking the municipal drainage systems and to prevent the cows in India
ingesting plastic bags as they confuse it for food. However, enforcement remains a problem. The
Karnataka state became first state to ban all types of plastic carry bags, plastic banners, plastic
buntings, flex, plastic flags, plastic plates, plastic cups, plastic spoons, cling films and plastic
sheets for spreading on dining tables irrespective of thickness including the above items made of
thermacol and plastic which uses plastic micro beads.
This research helped us in identifying whether there was a change in perception of the people
after the ban. There was a strong reasoning of environment while implementing the ban and we
wanted to check the correlation of reuse of plastics after the ban by comparing it with the
situation before the ban.
37
References
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GOOI BEE SUNG UNIVERSITI SAINS MALAYSIA Research Report in partial
fulfillment of the requirements for the degree of Master of Business Administration
Sanghi, Seema. "Use of plastic bags: factors affecting ecologically oriented behavior in
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