Perception, Knowledge Organization, and Noetic Affective Social Tagging

Perception and Knowledge Organization

• KO takes place on a spacetime continuum

– Classificatory activity Perception

• Creative constructive intellectual tension

2 Richard P. Smiraglia, Information Organization Research Group, 2010

Perception and Social Tagging

• A form of everyday classification (Jacob 2001)

– Cognitive categorization

• Personal social indexing (Munk and Mørk 2007a, 2007b)

– Users invest in the system

– Cognitively generated dominant tags

• Personalization (Kipp 2007)


Noesis

• Noesis is the perceptual component of Edmund Husserl’s

phenomenology

– Nothing is, except that which is perceived by the Ego

• Noesis occurs in each perceptual moment as the ego is busied with

the unconscious task of perceiving an isolate (e.g., a concept) as

part of a larger scenario.

• All of the components of any scenario are perceived over against

the personal experience, or ego acts, of the individual who is

perceiving.


Noesis means Fuzzy Boundaries• it is too simplistic to think that categories are generated from mere

cognitive function, without also engaging the fluidity of perception

that reveals cross-noetic dialogue.

• The vast array of human experience means even simple

categorization is potentially an act of ego, perceiving and

synthesizing against a contextual backdrop.

• Noesis suggests the potential richness of everyday classification.


Analyzing Noetic Tagging

• May 8 2009 Delicious.com “popular” sites, "random" feature, for each site every

bookmark for each tagger recorded together with all tags; 42 sites were recorded.

• For the 42 sites, 11,378 tagging instances were recorded, with a mean of 271

taggings per site. 1730 individual tags were used (mean per site was 41). Each tag

was used, on average, 5.8 times, although the range was quite wide, from 1– 118.

• A search for affective tags revealed a small proportion—4%—which falls within a

±5% confidence interval around the estimated proportion (-3.1 to 5.9).


The Taggers

• 3582 taggers contributing to 42 sites

• Mean taggers 85.28

• Mean tags 3.36

• 2661 unique; 921 more than once; 115 more than twice; 18 tagged

5 or more times


Social? Mapping Co-Tagging


The Tags

• In the long tail we see several clusters of terms that differ only in expression. This suggests the taggers had a sense of social context but simply could not grasp the terminology.

9

2 design_light free inspiaration master sites visual

0

50

100

150

200

250

Cognitive conceptualization

• If we look at the tags

themselves, we see great

potential variation in

interpretation. “Inspiration,” for

instance, is rendered in the

following ways: inspiaration,

inspiracao, inspiracíon,

inspiriaco, inspiration, and

inspirations-ch.ill.

• This noetic tagging behavior is

representative of cognitive

semantic conceptualization

(Langacker 2005).


Scanning, Social context, Not necessarily affective


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61% of the tags for this site

Noesis pointes to social classification – group think!


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portrait 17portraits 2portret 120 of 120

Conclusion:

Self-reflection is Ubiquitous, Social context is powerful

• Noetic infixions surround normative isolates set by the prolific

activity of the core taggers.

• Other taggers, trying to sidle up to the normative terminology do

so by generating self-reflectively diverse variations of these

normative terms.

• Noesis is one potentially helpful explanation of the power of multi-modal, personalized cues for category recognition.


Noesis contributes to social classification

We can see the value of the fluidity of associative folksonomic structure.

Taggers require flexibility, and future KOS that incorporate social classification must provide that flexible backdrop.

Further, we can develop better understanding of the indexing traits of specific divergent user groups.

14 Presentation Author, 2006

Perception, Knowledge Organization, and Noetic Affective Social Tagging

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