1. PERCEPTION AND OPTICALILLUSIONS

2. PERCEPTIONIs the process of selecting and interpreting informationreceived through the senses to produce a meaningTO SEE TO PERCEIVE 3. PERCEPTION PROCESSStimuli:SightSoundTextureSmellTaste 4. GESTALT LAWSIt refers to theories ofvisual perceptiondeveloped by Germanpsychologists in the1920s.These theoriesdescribe how peopletend to organizevisual elements 5. Figure and Background 6. ProximityLogotypebyru_ferret 7. Closure 8. SimilarityLogotype by vasvari 9. Perception Constants: size constancy 10. Perception Constants: shapeconstancy 11. Colour constancy 12. Ambiguous imagesA B 13. Are the squares A and B the same colour? 14. Are the squares A and B the same colour? 15. OPTICAL ILLUSIONSImages that create aperception that inreality, does not matchthe true image.Optical Illusions can usecolor, light and patternsto create images thatcan be misleading toour brains 16. SHAPE ILLUSIONS 17. KINETIC ILLUSIONS 18. IMPOSSIBLE SHAPES 19. OP ARTVictor Vasarely. BooThe Op art movement wasdriven by artists who wereinterested in investigatingperceptual effects.Its years of greatest successwas in the mid-1960s 20. http://www.educacionplastica.net/VisPer.htmhttp://www.michaelbach.de/ot/http://www.opticalillusion.net/22 21. Materials:Black marker or blackcardboardActivity 22. 24