Danish khan..mba 4th sem

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Company Profile…..

PepsiCo is a world leader in convenient snacks, foods and beverages. 1. Solid Philosophy, Solid Company. Creating a Better Tomorrow for Future Generations.

2. Our Mission and Vision At PepsiCo. we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business.

3. PepsiCo Values & Philosophy. Our Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be.

4. Corporate Governance. PepsiCo has adopted strict corporate standards that govern our operations and ensures accountability for our actions.

HISTORY Founder Caleb Bradham

Current CEO is Indra Nooyi

Pepsi Co Inc. established in 1965 in North Carolina

Ceo of PepsiCo Inc. Donald M. Kendall

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that

includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker,

Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved

throughout the world.

PepsiCo India Region: Leadership through Performance with Purpose

PepsiCo entered India in 1989 and in a short period, has grown into one of the largest and fastest growing food and beverage businesses in the country. the consumers they serve and the environment whose resources they use.

One of the largest food and beverage businesses in India: PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and young, but immensely popular and fast growing brands, such as Nimbooz and Aliva.

A growing portfolio of enjoyable and wholesome snacks and beverages PepsiCo’s portfolio reflects its commitment to nourish consumers with a diverse range of fun and healthier products.

Model partnership with over 24,000 farmers: PepsiCo has pioneered and established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states.

History continue………

Global leader in water conservation: In 2009, PepsiCo India achieved a significant

milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the

beverage world. PepsiCo is lauded for its efforts for water conservation.

Care for the environment: PepsiCo is focused on reducing its carbon footprint. Nearly

30 percent of its energy is today generated from renewable sources such as rice husk

boilers and wind turbines.

Exemplary employment practices: PepsiCo India presently employs 6,400 people and

provides indirect employment to almost 2,00,000 people. The company believes in

providing employment and growth opportunities to local talent.

Our Mission…

Our mission.

Our mission is to be the world's premier consumer products company focused on

convenient foods and beverages. We seek to produce financial rewards to

investors as we provide opportunities for growth and enrichment to our

employees, our business partners and the communities in which we operate.

And in everything we do, we strive for honesty, fairness and integrity.

Our vision……..

Our Vision

"PepsiCo's responsibility is to continually improve all aspects of the world in which we

operate - environment, social, economic - creating a better tomorrow than today."

Our vision is put into action through programs and a focus on environmental

stewardship, activities to benefit society, and a commitment to build shareholder

value by making PepsiCo a truly sustainable company.

Performance with Purpose

At PepsiCo, we're committed to achieving business and financial success while leaving

a positive imprint on society - delivering what we call Performance with Purpose.

SWOT ANALYSIS……..Strengh………

1. Strong brand equity.

2. Well-known worldwide.

3. Innovating company.

4. Ethical, socially responsible, and sustainable company.

5. Strong advertising company with more than 40 slogans and songs.

6. PepsiCo as the largest part of the market share after Coca-Cola.

7. PepsiCo owns a wide variety of smaller brands which able them to offer a large product

range from beverages to snacks.

Weakness…….

1.PepsiCo production is really expansive because of the need to constantly develop

new products to meet the changing customers demands.

2. PepsiCo is experiencing a lack of focus towards Pepsi sodas.

3. PepsiCo is experiencing product recalls.

4. PepsiCo has a low employment productivity and a weak distribution.

5. PepsiCo depends too much on the US market.

6. PepsiCo is far behind Coca-Cola in the international market.

Opportunities……….

1. Opening in market for less costly products.

2. Growth opportunities in developed countries as well as international non established

countries.

3. Pepsi recently reacquired ownership of its two largest bottlers, Pepsi Bottling Group

(PBG) and PepsiAmericas (PAS).

4. Compete in more than one industry (non-alcoholic beverage industry, the salty or

savory snack food industry, and the breakfast food industry).

5. Growth in the carbonated drink market is the largest in Asia and Europe.

6. The world's demand is experiencing a growth with the sports drinks, bottled water,

and energy drinks.

Threats………….

1. Fierce competition from Coca-Cola, which owns the largest piece of the market share

2. The downturn in economy, which lead customers to shift away from bottles of water

to tap water.

3. Because of the recession, customers are finding cheaper alternatives to the national

brands.

4. Customers are getting more conscious and concerned about their eating habits and

general health.

5. Campaign against plastic containers has impacted the sale of bottled beverages

6. Highly dependent on supplies of clean water, to prevent contamination

Strategy…………..

Market development is a strategy that PepsiCo should apply by

expanding in countries that not already established.

Use forward integration to acquire smaller companies in foreign

markets to increase their market share.

Product development and related diversification should also be

considered while trying to produce and distribute healthier products.

ITS BRANDS….

OH YES ABHI!

Brand History

Pepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion.

• Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsi the single largest selling soft drink brand in India is actually a formula concocted a century ago in a faraway continent. Pepsi has become a friend to youth and youth culture

• Pepsi has always fuelled youth passions like cricket, Bollywood, music and now football. Youth icons like MS Dhoni, Ranbir Kapoor, Didier Drogba, Virendar Sehwag, Sachin Tendulkar, Priyanka Chopra and Deepika Padukone have endorsed Pepsi since its launch in India.

MOUNTAIN DEW – ‘DARR KE AAGE JEET HAI’

Brand History

The main formula of Mountain Dew was invented in Virginia. The drink was named and

first marketed in Johnson City, Tennessee and Knoxville, Tennessee in 1948.

In India, Mountain Dew set the soft drink category ablaze in 2003 with its iconic launch

campaign ‘Cheetah Bhi Peeta Hai’.

Brand Advantage

It is a soft drink that exhilarates like no other because of its active, high-energy, extreme

citrus taste. The idea of daring, challenges, a ‘can do’ attitude, adventure and

exhilaration are deeply entrenched in its brand DNA.

SLICE – PURE MANGO PLEASURE

Brand History

Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to

become a leading player in the category.

In 2008, Slice was relaunched with a winning product formulation that made consumers

fall in love with its taste. With new pack graphics and clutter-breaking advertising, Slice

has built a powerful appeal.

Slice was the first brand ever in the Juice and Juice Drinks category to sign on Bollywood

diva Katrina Kaif as the brand ambassador for Slice.

Brand History

Lay’s, the world’s largest and favourite snack food brand, has steadily established itself as

an indispensable part of India’s snacking culture since its launch in 1995.

With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s

has established itself as a youth brand and continues to grow in the hearts and mind of its

consumers.

Over the years, Lay’s has become known for its engaging and innovative promotions and

campaigns. The brand known for its ‘No one can eat just one’ campaign has moved its

positioning. Saif Ali Khan has been the face of the brand for over five years, and has

recently been joined by the captain of the Indian cricket team M.S. Dhoni. Both embody the

youthful energy and appeal of the brand.

Brand History

Lehar was launched in 1996, with innovative small packs and traditional flavours. The brand

positioned itself by emphasizing its irresistible taste and using modern imagery.

Lehar was re-launched in 2006 and positioned itself using the plank ‘Taste zyaada kyunki oil

taza’. It promised to deliver good taste through the use of fresh oil in the manufacturing

process.

Brand Advantage

With the tag line ‘The Joy of Sharing- Khao Khilao Khushiyan Badhao.’, the brand promises to

deliver irresistible namkeens to consumers.

Lehar : 'Quality in Every Bite'

Lehar are great-tasting, high-quality.

Brand HistoryLaunched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with celebrities like Juhi Chawla (2003) and Kareena Kapoor (2008), well-known Indian actors.

• Made with trusted kitchen ingredients: 100% vegetarian

Brand History

Tropicana was founded in Bradenton, Florida, USA, in 1947. It is now enjoyed almost everywhere in the world. Carefully nurtured for over 50 years, Tropicana has matured into one of the most respected beverage brands. Tropicana is the #1 brand in packaged 100% Juice* in the world in 2011 in off-trade volume. It is today available in 63 countries. Since 1998, Tropicana has been owned by PepsiCo,

Brand Advantage

Tropicana continues to select the best fruit to manufacture high-quality juices and original products, pioneer innovative processes and explore new markets for its products.

In India, Tropicana comes in two categories: 100% Juices (sold as Tropicana 100%) and Juice Beverages (sold as Tropicana.

UNCLE CHIPPS – ‘BOLE MERE LIPS, I LOVE UNCLE CHIPPS’

Brand History

Launched in 1992, Uncle Chipps was a pioneer in branded potato chips in India.

The brand was acquired from Amrit Agro Ltd. in 2000 by Frito-Lay India. After the

acquisition, the hugely popular brand has grown from strength to strength and has built a

powerful connection with consumers.

The potatoes have now become delicious chips and are packed and delivered to a store

near you.