PepsiCo 2014 Presentation

download PepsiCo 2014 Presentation

of 44

  • date post

  • Category


  • view

  • download


Embed Size (px)


Prepared by: Abdul Hadi Anwar Siddiqui I am luck that I share this Presentation with you because this is My best Presentation I prepared till now, thanks........ For more information please follow me at, Gmail: facebook:

Transcript of PepsiCo 2014 Presentation

  • 1.Prepared By: 1. 2. 3. 4. 5. 6. 7. 8.Abdul Hadi Anwar Abdullah Mushtaq Asad Khan Khalid Usman Muhammad Irfan Anwar Muneeb Khalid Shehryar Sarwar Sayed SameerSubmitted To:Ahmad Munir MeharGroup Research Assignment

2. Contents:1. Mission & Visions 2. History 3. Organization Chart 4. Products Details 5. Financial Highlights 6. Marketing Strategies 7. Competitor & its Analysis 8. Sowt Analysis 9. Pest Analysis 10.Conclusion's 3. Mission & VissionOur Mission Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.Our Vision"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate environment, social, economic creating a better tomorrow than today." Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. 4. Today2003History:1998197319501906 1898 5. In 1893, Pepsi was first introduced as "Brad's Drink", in New Bern,NorthCarolina, United States. Itwas later labeled asPepsi Cola. In 1903, Bradham moved the bottling of Pepsi-Cola from hisdrugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, andsales increased to 19,848gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola. 6. In 1926, Pepsi received its first logo redesign since the original design of 1906.In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the PepsiCola Company entered bankruptcy. On 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion. 1959 Crawford was appointed to the Board of Directors of Pepsi-Cola. 1975 Pepsi introduced the Pepsi Challenge marketing campaign . 7. 1996,PepsiCo launched the highly successful Pepsi Stuffmarketing strategy. 2007,PepsiCo redesigned its cans for the fourteenth time. 2008, Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. 2009,"Bring Home the Cup" changed to "Team Up and Bring Home theCup new campaign 2012, Pepsi introduced Pepsi Next, a cola with half the calories of regular Pepsi. 2013, Pepsi for the first time in 17 years reshaped its 20-ounce bottle, 8. Organizational Chart: 9. Pepsi Co Americas Food (PAF) It includes Frito-Lay North America, Quaker all Latin American food. Its snack businesses including the sabritas and game business includes in Mexico. Pepsi Co Americas Beverage Food (PAB) It contain Tropicana and all Latin American beverage.It contain customer management for food service and fountain businesses. 10. Pepsi Co International (PI) It includes all PepsiCo businesses in Uk, Europe, Asia and Middle East.In Uk it declared new product of the year by marketing week magazines. In Asia it strong growth in savory snacks in China and Thailand. In Middle East the Lays brand helped drive to share gains in Turkey. 11. Board of Directors:Shown in photo, left to right: 12. Victor J. Dzau, M.D. Chancellor for Health Affairs, Duke University; President and Chief Executive Officer, Duke University Health System. Ian M. Cook Chairman, President and Chief Executive Officer, Colgate-Palmolive Company . Sharon Percy Rockefeller President and Chief Executive Officer, WETA Public Stations.Daniel Vasella, M.D. Former Chairman and Chief Executive Officer, Novartis AGDina Dublon Former Executive Vice President and Chief Financial Officer, JPMorgan Chase & Co. Ray L. Hunt Chairman, President and Chief Executive Officer, Hunt Consolidated, Inc. James J. Schiro Former Chief Executive Officer, Zurich Financial Services Shona L. Brown Senior Advisor, Google Inc. Shona L. Brown Senior Advisor, Google Inc. Lloyd G. Trotter Managing Partner, GenNx360 Capital PartnersIndra k. Nooyi Chairman and Chief Executive Officer, PepsiCo Alberto Weisser Chairman and Chief Executive Officer, Bunge Limited Alberto Ibargen President and Chief Executive Officer, John S. and James L. Knight Foundation 13. Products Details: 14. Aquafina Aquafina bottled water goes through a state-of-the-art purification process so that you get the refreshment your body craves in its purest form Cheetos CHEETOS Snacks are the playfully mischievous cheesy crunch that add a little lighten-up moment to any day. Proof positive, you simply cant eat a Cheetos Snack without smiling. The CHEETOS brand strives to provide consumers with fun times every step of the wayLay's Wherever smiles happen and happiness is celebrated, youll find LAY'S potato chips. From backyard BBQs and birthday parties to 4th of July picnics, LAY'S chips are there to share the moment. Its no wonder these deliciously fresh-tasting and perfectly crispy potato chips have been Americas.. 15. Lipton Made with natural ingredients, new 100% Natural Lipton Iced Tea unlocks the natural goodness of tea, blending it with delicious flavors to hydrate and refresh you. Tropicana Mountain Dew Tropicana, the strongest name in juices, Mountain Dew exhilarates and quenches extends the PepsiCo portfolio of brands with its one of a kind great taste. with plenty of nutritious, high-quality flavors. Tropicana Products, Inc. is the leading producer and marketer of branded fruit juices. Its products are marketed in the U.S. under a variety of brand names, including...Pepsi Pepsi - the bold, refreshing, robust cola. 16. PepsiCo Mega-Brands PepsiCo, Inc. has 18 mega-brands that generate $1 billion or more each in annual retail sales (estimated worldwide retail sales in billions). 17. Financial HighlightsRunning a Company for the long term is like driving a car in a race that has no end. 18. Financial Highlights International Growth & Revenues Worlds second-largest food and beverage business. We make, market or sell our products in more than 200 countries. More than 49% of our business is generated outside the U.S. In 2010, we achieved our target to increase our revenues outside the U.S. for approximately 30 %. In 2011, we delivered core net revenue growth of 14%. In 2012, the revenue is 1% less than the 2011. During 2012 we undertook a number of significant initiatives that we believe will position us for future success. These initiatives included increasing investment in our iconic global brands; stepping up our innovation program and launching new products like Pepsi Next. In 2013, our revenue increased by 1.5% as compared to 2012, & deliver its planned $900 million in productivity savings during 2013 to reach $3 billion in savings between 2012 and 2014. 19. Financial Highlights 2012 Total Net Revenue20112010$65,492$66504$57,838Operating Profit FLNA$3,646$$3,621$3,376QFNA$695$797$741LAF$1,059$1,078$1,004PAB$2,973$3,273$2,776EUROPE$1,330$1,210$1,054AMEA$747$887$708Net RevenuesPepsiCo AMEA10% 37%20% 33%Mix of Net RevenuesPepsiCo Europe PepsiCo Americas Beverages PepsiCo Americas Foods49%51 %Food Beverage 20. Financial Highlights Critical Accounting Policies These policies help management to make difficult and subjective judgments regarding uncertainties, and as a result, such estimates may significantly impact our financial results. The precision of these estimates and the likelihood of future changes depend on a number of underlying variables and a range of possible outcomes. We applied our critical accounting policies and estimation methods consistently in all material respects, and for all periods presented. 21. Financial Highlights Effect of Foreign Exchange Rate Financial statements of foreign subsidiaries are translated into U.S. dollars using period-end exchange rates for assets and liabilities and weightedaverage exchange rates for revenues and expenses. Countries which generates our net revenue for around 50% includes Russia, Mexico, Canada, United Kingdom and Brazil, as a result we are exposed to foreign currency risks. In 2010 & 2011, favorable foreign currency contributed 1% to net revenue growth, primarily due to appreciation of the euro, Canadian dollar and Mexican peso. During 2012, unfavorable foreign exchange reduced net revenue growth by 2.5%, primarily due to depreciation of the currencies of Russia, Brazil & Mexico. 22. Effect of Exchange Rate Changes To Date Effected -258 million 23. Financial Highlights 24. Marketing Strategies Global Marketing & Advertisements The company's global marketing and ad expenses shot up 11% in the first quarter, compared with the first quarter of 2012. Over the course of a century Pepsi has grown to be an amazing brand both in advertisement and style campaigns, providing top notch strategy plans to kicked out other competitors, which not only includes Billboards, Banners & stickers on Busses & trucks, but also with world class Celebrities ! PepsiCo looks for properties that take a vested interest in a partnerships success by keeping the company up to speed on new marketing initiatives and other programs where there may be a brand fit. 25. Marketing Strategies Global Marketing & Advertisements PepsiCo also activates league and team deals with localized in-store promotions. Social media marketing is becoming increasingly dependent on usergenerated content, meaning reviews, comment, or any other input from customers. The multi-brand strategy supports the organic role that PepsiCo brands play in the sports experience whether on the field of play or the fan experience. 26. Marketing Strategies Global Marketing & Advertisements Online Advertisements is a huge GO for marketing, & PepsiCo is one o