Pepsi Project on study of various policies towaards retailers and Study of display effectiveness on...

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Dharmsinh Desai University Summer Training Project Report on “STUDY ON VARIOUS POLICIES OF PEPSI TOWARD RETAILERS AND SURVEY ON DISPLAY EFFECTIVENESS” Submitted By: ISHAN RAINA Submitted To: JAI BEVERAGES PVT LTD. JUNE, 2015 CENTRE FOR MANAGEMENT STUDIES Center For Management Studies Dharmsinh Desai University Page 1

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As marketing is a process, which starts with customer and ends with customer. But in between this process retailer plays an important role in affecting the buying decision of customer, which is indirectly affecting the sale. So my intension is to find out the percentage by which retailer can be satisfied to maximum extent. So that sales and brand image of company can be increased.Previously the manufacture used to make a product and sell it to the customer without giving any importance to retailers. In case of beverage industry also the scenario has totally changed. There is much competition. After that competition is increased. Then company realize the importance of retailer and his needs and what he except from the company product. Company has begun to invest on research to understand and what is the perception of retailer about various policies by company. Further, A personal interview with each retailer with the help of questionnaire was selected as the method of collecting information regarding my objectives of the study. I have collected the information regarding various policies and the display of the product in visi-cooler from PepsiCo retailers that how they are performing the task about the display of the product. Whether they are following the company guidelines or setting their own standard while putting soft drink visible to the consumer in the premise of their outlet as a part visual merchandising.These information were collected through the questionnaire method which included questions on finding out information related to Planogram, status of visi-charging, impact of prime location of Visi-cooler on sale & display of the products in the premise of outlet as a part of merchandising.

Transcript of Pepsi Project on study of various policies towaards retailers and Study of display effectiveness on...

Dharmsinh Desai UniversitySummer Training Project Report on STUDY ON VARIOUS POLICIES OF PEPSI TOWARDRETAILERS AND SURVEY ON DISPLAYEFFECTIVENESSSubmitted By:ISHAN RAINASubmitted To:JAI BEVERAGES PVT T!"J#NE$ %&'()ENTRE *+R ,ANAGE,ENT ST#!IES!HARA,SINH !ESAI #NIVERSIT-Center For Management Studies Dharmsinh Desai University Page 1Dharmsinh Desai UniversityNA!IA!)ERTI*I)ATEThis is to certify that ,r" I./an Raina has completed his summer internship from0.t,ay%&'(to %1t/June%&'(and prepareda projectreport titled "Study onvariouspoliciesofPepsi towardretailersand survey on display effectiveness"under my supervision and guidance.SIGNATURSIGNATAUR!r"Pro2" HEA! +* !EPART,ENTINTERNA G#I!E!ATE:PA)E:Center For Management Studies Dharmsinh Desai University Page 2Dharmsinh Desai University!E)ARATI+NI!theundersigned!here"ydeclare that the#rojectReport entitled3ST#!- +N VARI+#SP+I)IES +* PEPSI T+4AR! RETAIERS AN! S#RVE- +N !ISPA-E**E)TIVENESS AT JAI BEVERAGES PVT"T!3"$ritten and su"mitted "yme to the!/aram.in/ !e.ai #ni5er.ity in partial fulfillment of the re%uirement for the a$ard of degreeof &aster of 'usiness Administration under the guidance of Pro2" 666666666666 is my original $or(and the conclusions dra$n therein are "ased on the material collected "y myself.I./an Raina7rd .eme.ter),S !!#$ NA!IA!Center For Management Studies Dharmsinh Desai University Page 3Dharmsinh Desai UniversityA)8N+4E!GE,ENTThe ma(ing of any report calls for contri"ution and cooperation from many others "esides theindividual alone. It is the result of meticulous effort put in "y many minds that contri"ute to thefinal report su"mission and this $or( too is not an e)ception.Thus!one ofthe "estpartsof $riting this report istheopportunity to than( those$ho havecontri"uted to$ards it. *irst and foremost! I $ould li(e to ta(e the opportunity to e)press my sincere gratitude toPro2"Neeraj -ajni9for his valued insights! suggestions and continuous support! $ithout $hich thisproject $ould not have reached successful completion.I e)press our than(s to Jai Be5erage. p5t :td" for granting me the permission to $or( $ith theesteemorgani+ation. Iamalsothan(ful to,r"Vijay8/a;anc/iforhistimelysupport andguidance.I $ould li(e to than( all the respondents $ho too( time out of their "usy schedule to fill out the%uestionnaires and have interaction $ith me. All the a"ove! made considera"le contri"ution to$hich these fe$ lines can hardly do justice to their patience and generous support.,ast "ut not the least! i $ould li(e to than(s my friends ! my family.Center For Management Studies Dharmsinh Desai University Page 4Dharmsinh Desai UniversityPRE*A)E Theoretical (no$ledge is of no use! until and unless it is applied into some practical aspect. -e must lay stress on the proper implementation of $hat $e have learned in class at real life incidents to o"tain optimum output.Thus to apply all theoretical (no$ledge gained so far onto the practical field! The su"mission ofthis project report is the part of the curriculum of &'A course.This Summer #roject has provided me $ith the full.fledged e)perience a"out the "usiness arenaof $holesomeIndianbe5erage indu.try. It gave me complete traininga"out practice ofmar(eting strategies in the real life industry and helped me gain the first.hand e)perience of myfuture career in mar(eting.Thisproject sho$sthevariousstepsandactivitiesperformedinordertostudy natural fruit juices and juice "ased drin(s F Tropicana! TropicanaT$ister andSlice. 3ur local "rands F,ehar verest Soda! Du(es ,emonadeand&angolacomplete our diverse spectrum of "rand.Center For Management Studies Dharmsinh Desai University Page 27Dharmsinh Desai UniversityPEPSI)+ S8#D.FIGURE-2Center For Management Studies Dharmsinh Desai University Page 28Dharmsinh Desai UniversitySAES AN! ,AR8ETINGHIERAR)H- +* PEPSI)+IN!IAFIGURE-3,#, H ,ar9eting #nit ,anager:In charge of specific+ones ?e.g. north! south! east! $est@and report to the corporate 3ffice.#, 6 #nit ,anager:In charge of day to day operationsand supervision of all the functions$ithin the organi+ations including operations! logistics! sales and distri"ution! mar(eting. TheUnit &anager reports to the &U&.Center For Management Studies Dharmsinh Desai University Page 2Dharmsinh Desai UniversityT!, 6 Territory !e5e:opment ,anager:TD& is the incharge of the sales and distri"utionnet$or( of a particular territory $ithin a +one. Responsi"le for the daily! monthly and annualsales $ithin the territory decides the daily schemes for products and incentives for salespersons.Be is also responsi"le for cost effectiveness! profit generation and profit ma)imi+ation $ithin theterritory.A!) 6 Area !e5e:opment )oordinator:Reports to theTD&! and is in charge of a / 1 *center and the distri"utor point in the area. Be is directly responsi"le for any issues in the areaand is supposed to ensure the smooth functioning of the entire sales and distri"ution net$or( inthe area. AD/ is responsi"le for timely disposal of any issue faced "y the retailers. Be decidesand approves the "oards! displays and hoardings in the area.)E6)u.tomerECecuti5e:Reportstothe AD/andisinchargeofthesalespersons. Beisre%uired to visit the mar(et and accompany every salesperson as fre%uently as possi"le. Be is thefirst person to get information a"out the mar(et G area and is the first contact if the salespersonsor retailers face issue. Responsi"le for assigning and achieving daily sales target given to thesalespersons.PSR H Pre6.a:e. Repre.entati5e D They are the most important asset for the company as they arethe ones $ho sell the products! are responsi"le for ac%uiring ne$ customers! and retain the oldones. Their $or( also includes informing the retailers a"out the promotions and any ne$ schemelaunched. They are also re%uired to push for the sale of any ne$ product launched in the mar(etand ma(e sure that the retailers are follo$ing the company guidelines regarding the launch andthe maintenance of 0isi coolers. They report to the /.!A H!e:i5ery Agent:Thesearethepeople$hoareresponsi"lefordeliveringthe#epsi/oproducts to the retailers at their outlet $ith the help of delivery van. Their duty is to supply theproducts on the "asis of invoice issued "y the company.< ,ar9et .ur5ey o2 Pep.i)o Retai:er. on di.p:ayCenter For Management Studies Dharmsinh Desai University Page 3!Dharmsinh Desai UniversityE22ecti5ene..=The display of the products plays a very significant role in mar(eting of cold . drin(s.Display can "e termed as the orderly! systematic! logical 1 intelligent $ay of putting stoc( on the floor. It has several aspects and involves SOU planning! store $indo$s 1 floor dis plays! signs! space design! fi)ture 1 hard$are! props and manne%uins. As retailing "ecomes increasingly comple)! creating the right atmosphere in the store and presenting the merchandise in the right manner "ecomes more 1 more important.To produce good display! it is vital to understand the product and the customer. Good display means a selling space that is neat! easy to see! follo$ and shop. It means merchandise arranged in a manner that ena"les the customer to "uy %uic(ly! efficiently and comforta"ly.PAN+GRA,A #lanogram is a tool used "y the retailer that helps determine the location of merchandise $ithin a department. It is a diagram that visually communicates ho$ merchandise and props physically fit onto a store fi)ture or $indo$! to allo$ for pro per visi"ility and price point options. A #lanogram is created after ta(ing into account factors li(e product sales! the movement of the products $ithin the product category and the space re%uired for various products. They usually list the e)act num"er of s%uare feet used for the various products and the e)act num"er of products to "e displayed in a particular.Center For Management Studies Dharmsinh Desai University Page 31Dharmsinh Desai UniversityFIGURE-4T/e5ariou. too:. adopted by t/e company 2or impro5ing di.p:ay e22ecti5ene.. are a. 2o::oB.:Center For Management Studies Dharmsinh Desai University Page 32Dharmsinh Desai University!ISPA- A!VERTIS,ENTDisplay advertising is a type ofadvertising that typically contains te)t ?i.e. copy@! logos! photographs or other images! location maps! and similar items. Inperiodicals! display advertising can appear on the same page as! or on the page adjacent to! general editorial content. In contrast!classified advertising generally appears in a distinct section! $as traditionally te)t.only! and $as availa"le in a limited selection oftypefaces.Display advertisements are not re%uired to contain images! audio! or videoD Te)tualadvertisements are also used $here te)t may "e more appropriate or more effective. An e)ampleof te)tual advertisements is commercialmessages sent to mo"ile deviceusers. 3ne commonform of display advertising involves"ill"oards.FIGURE-15A!VERTIS,ENTCenter For Management Studies Dharmsinh Desai University Page 33Dharmsinh Desai UniversityAdvertising is a form of communication used in helping sell products and services. Typically itcommunicates a message including the name of the product or service and ho$ that product orservice could potentially "enefit the consumer. Advertising often attempts to persuade potentialcustomers to purchase or to consume more of a particular "rand of product or service. &odernadvertising developed $ith the rise of mass production in the late 29th and early 5;th centuries.&anyadvertisementsaredesignedtogenerateincreasedconsumptionofthoseproductsandservices through the creation and reinvention of the E"rand imageE. *or these purposes!advertisements sometimes em"ed their persuasive message $ith factual information. There aremany media used to deliver these messages! including traditional media such as television! radio!cinema! maga+ines! ne$spapers! videogames! thecarrier "ags! "ill"oards! mail orpost andInternet mar(eting.Today! ne$ media such asdigital signageis gro$ing as a major ne$ massmedia. Advertising is often placed "y an advertising agencyon "ehalf of a company or otherorgani+ation.3rgani+ations that fre%uently spend large sums of money on advertising that sells $hat is not!strictly spea(ing! a product or service include political parties! interest groups! religiousorgani+ations! and military recruiters. Non.profit organi+ations are not typical advertising clients!and may rely on free modes of persuasion! such as pu"lic service announcements.&oney spent on advertising has increased dramatically in recent years. In 5;;8! spending onadvertisinghas "eenestimatedat over P27;"illioninthe UnitedStates andP6:7"illion$orld$ide! and the latter to e)ceed PProductSuality*eatures3ptionsDesignsStyles'rand Name#ac(agingSi+e! /olor! ServiceGuarantee-arrantiesCenter For Management Studies Dharmsinh Desai University Page 3Dharmsinh Desai UniversityP:ace/hannels/overage,ocationsInventoryTransportPrice,ist #riceDiscount#ayment #eriod/redit termsPromotionAdvertising#ersonal sellingSales #romotion#u"licityCenter For Management Studies Dharmsinh Desai University Page 4!Dharmsinh Desai University *+#R PDS +* PEPSI )+,PAN- &anagement of the company must design a mar(eting mi) the com"ination product!place! price and promotion. These four elements must together satisfy the needs of theorgani+ation target mar(et and at the same time! achieve its mar(eting o"jectives.' PR+!#)T: There are 5 main product types in $hich #epsi is present in India.Be5erage.:So2t drin9. F 8up!Du(eCs! &irinda! &ountain de$! Nim"oo+! #epsi! Slice! Tropicana!,inera: Bott:ed Bater F A%uafinaSport. !rin9 F Gatorade*ood Product.DSnac9. F /heetos! Our(ure! ,ays! ,ehar!Uncle chippsBrea92a.t F Sua(er oats Pep.i company product in2ormation:#epsi /ompany as a &ultinational /ompany has got enormous num"er of products sincefromits"eginningit hasgot alist ofthousandtogetherproductsinits"as(et. 'utit isnotoperating in all the countries $ith all the products. 'ecause all #epsi product may not "e suita"lefor the people of every country so "y (eeping this in mind the jai Be5erage. P5t" td $ Jammumanufacturing only some products namelyD #epsi !'lue #epsi! &irinda orange ! &irinda ,emon!&ountain De$ !Slice ! 8.up! ,ehar.soda.'ut the #epsi companyCs present leading "rands are #epsi!8.up! &irinda orange. In Indiait i. manu2acturing on:y .ome product. 5i;"SG&NT#R3DU/TS/3,A ##SI3RANG &IRINDACenter For Management Studies Dharmsinh Desai University Page 41Dharmsinh Desai University/,AR ,&3N 8U#! &3UNTAIN/,3UDT ,&3N D-&ANG3 T& &IRINDAS3DA S,I/0R0SSThe a"ove products are availa"le indifferent "ottles si+es and pet pac(s i. e ! 5;;ml !6;;ml!7;;ml!2liter!5liter.Since from the launch of 5;;ml?mini @ #epsi products in the mar(et it is moving very fastin the mar(et place than any other %uantity "ottles and pet jars ! even it has over ta(en the salesof 6;;ml "ottles as forecasted.%" PRI)E:#epsi is in an industry $hich is dominated "y the t$o "iggies F /oca cola and #epsi. Thus the pricing of #epsi is competitive. In a $ar "et$een /oca cola and pepsi! neither of the "rands can $in if they enter a price $ar. This is "ecause the cost of manufacturing and transportation is huge. Thus! these companies are li(ely to enter a "rand $ar rather than entera price $ar.#epsi is (no$n to give promotional discounts as $ell as discounts on "ul( "uying. *or customers! as the container si+e rises! the discounts also rise. Thus a 5 litre "ottle of #epsi $ill "erelatively cheaper per 2;;ml as compared to a 57; ml pac(. *or distri"utors! the discount is "ased on the %uantity as $ell as the payment terms. The "etter the payment terms or the higher the %uantity! the more is the discount given there"y (eeping the distri"utor motivated.Bo$ever! #epsi has to lo$er its price for the top retailers and "ul( "uyers. *or e)ample F Indian retailers li(e 'ig 'a+aar! Reliance fresh! as $ell as hypercity are "ul( "uyers. Similarly fast foodchains li(e &cdonalds! O*/ are also "ul( "uyers. These "ul( "uyers negotiate $ith the soft drin( "rands on the "asis of price and sell their products in huge %uantities. Thus! pepsi has to Center For Management Studies Dharmsinh Desai University Page 42Dharmsinh Desai Universitydrop prices in these places $hich affects the operating margin of the "rand. The margins of the company are "etter through the distri"utors and lesser through "ul( "uyers. Bo$ever! the sales ofthe company are higher to "ul( "uyers as compared to distri"utors.7EPA)E +R !ISTRI#TI+N:#epsi has a huge distri"ution net$or( in India. It has to "e huge "ecause the "rand needs to "e present in every noo( and corner of the country to increase its sales. The primary mode of distri"ution is through distri"utors $ho in turn give it to retailers! restaurants! and convenience stores. The secondary mode of distri"ution is directly through the company to "ul( "uyers and major retailers $ho "uy directly from the company.Thus distri"ution channel is as follo$sD2@ /ompany U Distri"utor U Small retailers G Small "uyers U nd customer5@ /ompany U 'ul( "uyers U nd customer?E PR+,+TI+N 3ne of the strongest reason #epsi retains its "rand image is its promotions. #epsi targets mainlyyoungsters through various 'rand am"assadors. In India! the "rand am"assadors have "een the"est cele"rities as $ell as sports person of the country including Sachin tendul(ar! & S Dhoni!Amita"h 'acchan! Ran"ir (apoor and others.&ountain de$ has a message of HDarr (e age jeet haiI $hich is again focused on adventuresports there"y targeting youngsters. Gatorade targets only sports as it is a sports drin(.I,ITATI+NS Since the product under study $as consumer goods! $hich re%uires a large sample tohave a correct study! a sample si+e of 2;; Respondents $as too small for it. 'ut time 1Center For Management Studies Dharmsinh Desai University Page 43Dharmsinh Desai Universitymoney did not allo$ Researcher to have a large sample. &ostly stress $as given on primary data! as it $as difficult to collect Secondary datafrom organi+ation 1 distri"utors. Some of the respondents $ere not co.operative and many of them seem to "e having nointerest. It isimpossi"letofindout thepro"lemfaced"ythe#epsi/oinatimespanoft$omonths. Area $as specified. It is e)tremely difficult to persuade retailer to respond to %uestionnaire. Theretailer(no$susaspeoplefrom#epsi there"ytheresponsescouldhave"een"iased. The time allo$ed for the project $as short. It $as impossi"le to study deeply in that shortperiod. +BJE)TIVE +* THE PR+JE)T:2 To (no$ the e)pectation of the retailers among the #epsi products.Center For Management Studies Dharmsinh Desai University Page 44Dharmsinh Desai University5 To (no$ the companyCs mar(eting mi).6 To (no$ the retailers complaints regarding the price and availa"ility of#epsi products.< To find out the most popular "rand of #epsi/o 1 satisfaction level of its retailers.7 To chec( the #lanogram ?#3G@ norms! $hether retailers follo$ed it properly or not.= To find the proper merchandi+ing and product display in the outlet 1 relation "et$een company 1 its retailers.RESEAR)H ,ETH+!++G-!e2inition o2 Re.earc/:Center For Management Studies Dharmsinh Desai University Page 45Dharmsinh Desai UniversityThe $ord research is derived from the ,atin $ord meaning to (no$. It is a systematic and areplica"le process $hich identifies and defines pro"lems! $ithin specified "oundaries. It employs$ell designed method to collect the data and analyses the results. It disseminates the findings tocontri"ute to generali+e a"le (no$ledge. The five characteristics of research areDI Systematicpro"lemsolving$hichidentifiesvaria"lesandtestsrelationships"et$eenthem II ,ogical! so procedures can "e duplicated or understood "y others III mpirical! so decisions are "ased on data collected I0 Reductive! soit investigates a small sample $hich can"e generali+edto a largerpopulation 0 Replica"le! so others may test the findings "y repeating it Re.earc/ ,et/odo:ogy:6TheresearchconductedisDiscriptiveResearchandthistypeofresearchisSualitativeandSuantitative.Sualitative refers to the characters of the data or process "y $hich the data are gathered. The research process consists of a series of closely related activities. -hy a research study has"een underta(en. -hy a research study has "een underta(en! ho$ the research pro"lem has "eendefined! in $hat $ay and $hy the hypothesis has "een formulated! $hat data has "een collectedand $hat particular method has "een adopted and a host of similar other %uestion are usuallyans$ered $hen $e tal( of research methodology concerning a research pro"lem or study.SA,PING:6Thedata$as to"ecollectedonlyfromthe/onsumers. A%uestionnaire$as preparedandintervie$ing $ith /onsumers.Center For Management Studies Dharmsinh Desai University Page 46Dharmsinh Desai UniversityA decision has to "e ta(en concerning a sample unit "efore selecting the num"er of samples. Itmay "e geographical as $ell as individual.RESEAR)H !ESIGN : The research design $hich has "een used in the project report is descriptive in nature.SA,PE !ESIGN: The sample design $hich has "een use in this project report is simple random sampling.SIIE +* SA,PE:6This refers the num"er of items ?Retailers@ to "e selected from the finite universe to constitute asample si+e. The survey $as conducted of 2;; Retailers in JammuRESEAR)H !ESIGN,EANING +* RESEAR)H !ESIGN:The formida"le pro"lem that follo$s the tas( of defining the research pro"lem is the preparationof thedesignof theresearchproject! popularly(no$nas theHresearchdesignI. Decisionsregarding $hat! $here! $hen! ho$ much "y $hat means concerning an in%uiry or a researchstudyconstitutearesearchdesign. HAresearchdesignis thearrangement of conditions forcollection and analysis of data in manner that aims to com"ine relevance to the research purpose$ith economy in procedure.I In fact! the research design is the conceptual structure $ithin $hichresearch is conductedN it constitutes the "lueprint for the collection! measurement and analysis ofdata.Assuchthe designincludes on outlineof$hatthe researcher $ill do from $riting thehypothesisanditsoperational implicationstothefinal analysisofdata. &oree)plicitly!thedesign decisions happen to "e in respect of D2 -hat is the study a"out V5 -hy is the study "eing made V 6 -here $ill the study "e carried out V< -hat type of data is re%uired V7 -here can the re%uired data "e found V= -hat periods of time $ill the study include V8 -hat $ill "e the sample design V: -hat techni%ues of data collection $ill "e used VCenter For Management Studies Dharmsinh Desai University Page 47Dharmsinh Desai University9 Bo$ $ill the data analysed V 2; In $hat style $ill the report "e prepared VT++S AN! INSTR#,ENTS #SE! *+R THE ST#!-It is necessary for a researcher to define conceptual structure $hich research $ould "econducted. The function of research design is to provide for the collection of relevant evidence$ith minimal e)penditure of efforts! time and money. The means of o"taining the information is through D a@ #rimary data li(e %uestionnaire and moc( intervie$."@ Secondary data li(e maga+ines! ne$spaper and internet etc. PR+)E!#RE +* !ATA )+E)TI+NData compilation is an intermediate stage "et$een data collection and analysis. Data compilationinvolves classification and summari+ation in order to ma(e data amena"le to analysis.In dealing $ith any pro"lem! once the sample has "een selected! the data must "e collected fromthe sample population. There are several $ays of collectingappropriate data $hichdifferconsidera"ly in conte)t of money cost! time and other resources. They can "e "roadly classifiedin to t$o categories.T$o sources to collect data are namelyD2. #rimary Source5. Secondary SourcePRI,AR- S+#R)E +* )+E)TING !ATAThe#rimaryDatathat i collected$erethefirst handinformation$hichIreceivedthroughpersonal intervie$s $ith the retailers and through %uestionnairesFS/oBn in ANNE>#RE6'E.This data gave the most vital information for ma(ing my analysis of the prevailing purchasing"ehaviour of the retailers.J#ESTI+NNAIRE TE)HNIJ#ECenter For Management Studies Dharmsinh Desai University Page 48Dharmsinh Desai UniversityThe method of collecting data mailing and personally distri"uting %uestionnaire to therespondentsisthemoste)tensivelyemployedtechni%ueinvariouseconomical surveys.Thismethod is %uite popular! particularly in case of "ig in%uiries. A typical %uestionnaire consists of anum"er of%uestionsarrangedandprinted indefiniteorderon aformor asetof forms. The%uestionnaire is given to the respondents $ho are e)pected to read and understand the %uestionsand $rite the response in the given space meant for the purpose in the %uestionnaire.,+)8 INTERVIE4S&oc( intervie$s are "asically just to save the time of "oth the respondents and the researcherand along $ith this! it is assumed as a "est means for collecting data $here respondents are notso literate to ans$er to %uestion tailored in the %uestionnaire. SE)+N!AR-S+#R)E+*!ATA)+E)TI+N:Secondary Data involved in myresearch $ere the information that I collected through Internet.T-PE +* +#TET+ut:et type Re.pondent. Gage/onvenience 6: 6:Grocery 2:> =6>Center For Management Studies Dharmsinh Desai University Page 52Dharmsinh Desai UniversityCo)e Pe*si Same!"1!"2!"3!"4!"5!"6!"7!"B#"n$ %"#g!n+rand marginGR&P6-/Interpretation: study sho$s that ma)imum num"ers of retailers are in the favour that "oth the companies provide same amount of margin. There is slight difference "et$een opinion a"out marging that retailers provided.S)cellentGood62>Satisfactory#oor

0ery poorGR&P6-4Interpretation: It is clear from the a"ove chart that "ehavior of officials is not up to the mar(.3nly 7=> retailers are satisfied ?including e)cellent! good 1 satisfactory "[email protected]. Did advertisement affect the sale of your outletVParameter Re.pondent. GageTes == ==No 6< 66 " " 2 " " 2Total1 4" 1 1 1""InferenceD-e can conclude that!Sales increases $ith the "ehaviour of the officials. -e can see that majority of sales person maintains good relation $ith retailers "ut the intensity is not up to the mar(. /ompany should provide more assistance to the retailers and help in solving their pro"lems. Sales person should pro"a"ly create a am"iance $ith the retailers so that sale increases more. Center For Management Studies Dharmsinh Desai University Page 67Dharmsinh Desai University4% sales * planogram Cross tabulationCount.lanogram Totalstrictl- followed wastage of time0ollowed withchanges 1seless(ales 1 to 2 " " # " #2 to 4 " " 12 " 124 to 6 $ 2822 $8>6 " " 2 " 2Total $ 28 4$ 22 1""InferenceD-e can conclude that!&ajority of retailer are satisfied $ith the planogram. Retailers prefer planogram $ith slight change as it provides them a plethora for displaying the product and ma(e the visi"le to thecustomers. -e can also see that outlet $hoCs sell more than and a"ove'?" 4/at do you t/in9 about P:anogram FP+GELa Strictly follo$ed" -astage of timec *ollo$ed $ith some changesd Useless'(" 4/at i. t/e impact o2 prime :ocation o2 Vi.i6coo:er on your .a:eLa Bighly increased" &edium increasec ,o$ increased No effect'0" HoB many crate. you di.p:ay in t/e premi.e o2 your out:et a. a part o2merc/andi.ingLa 5 to