CONTROLING FUNCTION OF PAKISTAN BEVERAGE (PVT) COMPANY

1) INTRODUCTION

2) FINANACE

3) RAW MATERIAL COLLECTION

4) MANUFACTURING

5) MARKETING & SELLING

6) LOGISTICS CONTROLLING

7) SWOT ANALYSIS

• PEPSI-COLA company is multinational company.

• It has been serving from 1898.

• The Founder of PEPSI_COLA is (CALEB BRADHAM)

• There are 10 franchise of PEPSI_COLA in Pakistan.

•It is franchise of PEPSI_COLA company.

•It covers three regions

1 Karachi

2) Hyderabad

3) Quetta

•1500 employees are working in Pakistan Beverage.

•It Produces 4 Products of beverages

1)PEPSI

2) MIRRINDA

3) 7-UP

4) MOUNTAIN DEW

•Owner of franchise is ( SYED YASIN KASIM PEHLI )

•Chief Executive Manager is ( SYED KHALID-UL-AZIZ )

•TOTALY SELF FINANCED.

•IT DOES NOT RELY ON LOAN AND OTHER FINANCING ACTIVITY.

•IT HAS A FINANCE DEPARTMENT CONTROLLED BY FINANCE MANAGER.

•IT PREPARE THE FINACIAL REPORTS.

•DIFFICULTY COMES WHEN COST OF INPUTS INCREASES AND PRICES REMAIN SAME.

• INCLUDES(CONSTRATES,WATER.CARBON DIOXIDE.SUGAR).

•CONSTRATE IS A SAMPLE (pre defined by company)

•WATER IS OBTINED FROM WATER SUPPLY AND PRIVATE TANKERS AS WELL.

•CARBON DIOXIDE IS OBTAINED THROUGH CHEMICLE COMPANIES.

•SUGAR IS EASILY OBTAINED FROM SUGAR MILLS.

•WHOLL PROCESS IS DONE THROUGH AUTHORIZED SUPPLIERS.

PRODUCTION DONE ACCORDING TO DEMAND

PLANNING FOR COMPETING EACH DAY REQUIREMENTS.

NO OVER PRODUCTION.

AVAILABLE STOCK CHECKED BY GODAWN KEEPERS.

MATERIAL REQUIREMENTS SUBMITED TO PURCHASE DEPARTMENT.

AFTER THE COMPLETION OF MANUFATURING PRCESS ITS VERIFIED ACCORDING TO INTERNATIONAL STANDARDS.

STOCKS READY FOR SUPPLY

TOTAL PRODUCTION IS 70000CRATES PER DAY

BUILT IN CONTROLING PROCESS.DEMANDS ARE SUBMITED.

•PBC ALLOCATES 10% OF ITS BUDGETOVER MARKETING.•CONTROLLED BY MARKETING MANAGERS.•ADVERTISENENTS MADE ON ALL TYPE OF MEDIA.(PRINT ELECTRONIC RADIOES ETC0MARKETS SURVY.•INDIVIDUAL BASED AND YOUTH FOCUSED ADVERTISEMENS MADE.

DEMAND RECOGNISED BY MAKING ORDERS.

TWO APPROACHES ARE USED IN SELLING PROCESS FOR PROMOTION OF SALE.

PULL UP APPROACH.

(CONSUMER FOCUSED)

PUSH UP APPROACH9

(TRADER FOCUSED)

•3000 SQUARE KILOMETERS AREA AT SUPPLY CHAIN WORKS.

•600 VEHICLES ARE USED

•A SUPPLY SUPERVISOR AND A DRIVER WITH 2 LABOURS.

•FUEL HAS BEEN GIVEN BY THE COMPANY.

•CONTROLLED BY LOGISTICS MANAGER.

•VEHICLES ARE LOADED FROM WARE –HOUSE ACCORDING TO THE DEMAND.

•VERIFIED BY SUPERVISORS .

•STRONG GOOD WILL.

•ADVERTISEMENT

•ORGANISED LABOURE FORCE

•SELF FINANACED

•YOUNG GENERATION MARKET GROUTH

•CONSUMER ORIENTED SOCIETY

•INTERNATIONAL FINAANCIAL CRISES

INFLATION

•STRONG COMPETATORS LIKE COCA -COLA