Presentation On

Promotional Activities

Of `

PRESENTED BYAmol DevdharRohit PatelViral PatelKaran DaveKalpesh JaniSunil SinghKudal SinghHardik LadViral Balar

YEH DIL MANGE MORE

INTRODUCTION• PepsiCo, Inc. was founded in 1965 through the

merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001, PepsiCo merged with the Quaker Oats Company, creating the world’s fifth-largest food and beverage company, with 15 brands – each generating more than $1 billion in annual retail sales. PepsiCo’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people.

Pepsi-Cola North America's carbonated soft drinks, including: Pepsi, Diet Pepsi, Pepsi Twist, Mountain Dew, Mountain Dew Code Red, Sierra Mist, and Mug Root Beer account for nearly one-third of total soft drink sales in the United States.

Our Values reflect our aspirations -- the kind of company we want PepsiCo to be. We express our values in the form of a commitment.

PRODUCTS

PEPSI BRANDSPepsi(8fl.oz)Contains:

Carbonated water, high fructose corn syrup and/or sugar, caramel color, phosphoric acid, caffeine, citric acid and natural flavors

Diet Pepsi (8 fl. oz)   Contains: Carbonated water, caramel color,

aspartame, phosphoric acid, potassium benzoate (preserves freshness), caffeine, citric acid and natural flavors

Mountain Dew (8 fl. oz)Contains: The fastest-growing soft drink of the

decade, Mountain Dew currently ranks as the nation's leading soft drink in retail outlets. Doing the "Dew" is like no other soft drink experience because of its daring, high-energy, high-intensity, active, extreme citrus taste.

Mirinda Orange (8 fl. oz)  Contains: Carbonated water, high fructose corn syrup

and/or sugar, citric acid, purity gum, potassium benzoate and potassium sorbate (preserves freshness), ester gum, natural flavor, yellow 6, ascorbic acid and calcium disodium EDTA (to protect flavor), sodium citrate

PROMOTIONAL ACTIVITIES OF PEPSI

• “In a specific sense, sales promotion includes those activities that supplement both personal selling and advertising and coordinate them effective such as display, shows, demonstrations and other non recurrent selling efforts not in the ordinary routine”.

• In short the sales promotion is define as an activity taken up to boost the sales of a product. Compare to any other activities of product mix sales promotion is more action oriented. It helps in stimulating the customers to buy a product.

IMPORTANCE OF PROMOTIONAL ACTIVITIES

• Sellers introduce new products or new brand in the market.

• Marketer can tackle different economic problem with the help of promotional activities.

• The seller aims at triggering the impulsive buying behavior of the customers.

• A company seeks to obtain greater cooperation from its retailor.

PROMOTIONAL TOOLS USED BY PEPSI

• Price promotions• Coupons• Free gifts and free samples• Installment offers • Consumer contests• Consumer sweepstakes• Trade shows• News paper• scratch scheme • Hoardings and Banners

PROMOTIONAL ACTIVITIES HELD BY PEPSI

• Pepsi make advertise. And in this advertise it introduce celebrity in their advertisement like Shahrukh Khan, Sachin Tendulkar, Kareena Kapoor, Saif Ali Khan, Fardeen Khan, Priti Zenta.

• They give their brand name on the car of the car race

• They provide sponsorship in cricket match• They make different packages for their

brand like glass bottle, tin and plastic bottle.• They provide schemes to their dealer if

dealer sold certain no of bottle.

•They provide price promotion to the dealer.•They give free gifts to the consumer and dealers.•They provide facility of scratch card to the consumer and if any consumer scratch that card and they get the gift.•Coupons.

CONCLUSION• We conclude that different companies have

different promotional activities for increase the sale. There are many competitors of pepsi like coke, sprite, maaza etc. inspite of this pepsi maintain its position in the market.

• Sales promotion is becomes necessary now a days in this global world. Pepsi is one of the successful cold drink companies in India. Now a day they are concentrating more on sales promotional activities, tools and techniques.