Pepsi Content Adventures 2015
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Transcript of Pepsi Content Adventures 2015
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Pepsi Content Adventures
Pepsi Content AdventuresFilmteractive 5.0 - Łódź, 2015.09.23
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Pepsi Content Adventures
Welcome! Katarzyna JezierskaPepsiCo
Olgierd CyganDigital One
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Pepsi Content Adventures
Behind the Pepsi Scenes
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Pepsi Content Adventures
The newgenerationrefreshment!
Pepsi Content Adventures
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Pepsi Content AdventuresPepsi Content Adventures
High tech under the finger!
85%Millennials z CEE czuje
się komfortowoz posiadanego poziomuwiedzy technologicznej
A tool for everything, especially if there is no laptop around.
Work, shopping, watching movies.
Video and games, especially out of home.
83%of millennials sleep
with their smartphones!
6hSpent online, on
average, everyday
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Pepsi Content AdventuresPepsi Content Adventures
Content is the king!
98%of millennials use their smartfons for watching
video
49%Internet is the main source of
information
82%Internet is the most important
source of entertainment
72%admit they sometimes lose touch
with reality when using digital entertainment
52%Are looking for sports content to have some rest and recreation.
2xThey are more focused on
watching video on their smartphones then on tv
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Pepsi Content Adventures
Pepsi Content
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Pepsi Content Adventures
Pepsi MAX#MaxOpening
Create Collaborate Curate
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Pepsi Content Adventures
https://www.youtube.com/watch?v=QeDWTdsj5_c
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Pepsi Content Adventures
https://www.youtube.com/watch?v=SgmWw4H3MM8
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Pepsi Content Adventures
What is your conceptfor #maxopening?
Create
Create
Collaborate
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Pepsi Content Adventures
https://www.youtube.com/watch?v=anWG_S_VPPA
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Pepsi Content Adventures
Pepsi #PrzeŚwięta
Collaboratewith
digital celebrity
CurateCreate
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Pepsi Content Adventures
Pepsi #MaxIngredient
Collaboratewith
digital celebrity
CurateCreate
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Pepsi Content Adventures
https://www.youtube.com/watch?v=IUnUciK1bI4
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Pepsi Content Adventures
Contentpostproduction
Create Collaborate Curate
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Pepsi Content Adventures
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Pepsi Content Adventures
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Pepsi Content Adventures
ContentBrief
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Pepsi Content Adventures
6 secondswith Pepsi
Refreshing? Suprising?Magic? Crazy?
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Pepsi Content Adventures
Create 6 sek. video with Pepsi can, that willmake everyoneWOW!
5000 plnto be won!
And a chance to workwith Pepsi!
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Pepsi Content Adventures
Find more at: www.filmteractive.eu/pepsi
Pls mind all types of screens. The smallest ones too!
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Pepsi Content Adventures
Thank you! Katarzyna JezierskaPepsiCo
Olgierd CyganDigital One