Pepsi-Cola Erica Magoon, Skye Roper, and Aida Fisseha.
Transcript of Pepsi-Cola Erica Magoon, Skye Roper, and Aida Fisseha.
Pepsi-Cola
Erica Magoon, Skye Roper,
and Aida Fisseha
Pepsi Legacy
• Caleb Bradham: founder of Pepsi.
Pepsi Legacy(Cont.)
• The Pepsi Trademark
• Pepsi’s first theme
• 1920: Pepsi-Cola goes bankrupt
• 1931: Pepsi-Cola is reborn
- Bought by the Loft Candy
Company president, Charles
G. Guth
Pepsi Legacy(Cont.)
• Pepsi and Pete: “Twice as much for a nickel”
Pepsi Legacy(Cont.)
• 1940: The hit debut of “Nickel, Nickel”
Pepsi-Cola hits the spot 12 full ounces; that’s a lot Twice as much for a nickel too Pepsi-Cola is the drink for you.
Pepsi Legacy(Cont.)
• Pepsi’s new colors
• International profits• “The Light Refreshment”
Campaign
Pepsi Legacy(Cont.)
• Pepsi-Cola appeals to the younger generation
Pepsi Legacy(Cont.)
• The Pepsi Generation
• Pepsi-Cola and Frito-Lay merge
• 1975: The Pepsi Challenge
Pepsi Legacy(Cont.)
• 1964: A new brand, Diet Pepsi, is introduced
Pepsi Legacy(Cont.)
• Shaquille O’Neal: “Be young, have fun, drink Pepsi”
• Pepsi-Cola’s website
• “Generation Next” campaign
Pepsi Legacy(Cont.)
• Year 2000
Pepsi Legacy(Cont.)
• Pepsi-Cola’s new look as it enters the 21st Century.
Pepsi Legacy(Cont.)
Pepsi Cola best promotions
•-Oscar discovers the joy of Pepsi.
•-Pepsi, Yahoo! At it again with Britney spears promotion.
•-Pepsi “Play for a Billion”
Pepsi Cola best promotions (cont.)
-New music from hot artists-Pepsi smash.
-The Hulk and Mountain Dew.
-Get spotted drinking Aquafina and win.
-New products for summer and beyond.
Pepsi Internationally
-Pepsi bags top awards at all India promo
Power 2003.
Pepsi Cola’s healthy school commitment
-Choice
-Activation
-Education
Pepsi-Cola Bottles
• A few early Pepsi bottles (before 1907) were made of amber glass
• The 75th anniversary reproduction of the amber bottle
• This bottle is lighter in color than the original Pepsi bottle
Pepsi-Cola Bottles (cont.)
• Pepsi used the same ice blue bottle for Pepsi and Ginger Ale (1906)
• The label distinguished the drinks
Pepsi-Cola Bottles (cont.)
• This is the Hutchinson-style Pepsi bottle (1910)
• It is the only one known to exist
Pepsi-Cola Bottles (cont.)
• Double Dot Paper Label Pepsi Cola Bottle (1940)
• This is a one pint 13 ounce bottle
Pepsi-Cola Bottles (cont.)
• Bowling pin Pepsi bottle from Virginia
Pepsi-Cola Bottles (cont.)