Pepsi
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Transcript of Pepsi
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PEPSI
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BRAD’S DRINK• 1893
• Invented by Caleb Bradham
• A pharmacist and drugstore owner from New Bern, North Carolina.
• Originally it was referred to as Brad’s Drink
• Only known locally until sales grew.
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1898• Bradham renames his drink Pepsi-Cola
• Scribbles the first design where he focuses on curves and uses the color red.
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1905• Sight changes were made to the trademark in 1905
• Keeping the red and curves but giving it a smoother look.
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1906• Few changes were made but the Word “Drink”
was added to the Design
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1940• Basic Same design as in 1906 but small
changes were made.
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1950• The red, white and blue colors were
introduced• First begin to see the circular design
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1962• Pepsi-Cola is renamed Pepsi.• The circular design is no longer at an
angle.
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1973• Pepsi keeps the circular red, white and blue design but
leave the soda top look and make it look smoother.
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1991-1992• Pepsi sticks with the Pepsi “Globe”. but
puts it under the name Pepsi and adds a red bar.
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1998• Pepsi embraces the globe and makes it
larger and adds more blue to their design.
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2003• Pepsi keeps both the globe and the blue
color but adds more details to their trademark.
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2008-PRESENT• Pepsi decides to modernize their logo and has the
Arnell Group from New York design their new logo.
• The new logo gives the globe a “smile” and makes the Pepsi letters lowercase.
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• Main Brands• Pepsi• Frito Lay• Tropicana• Quaker • Gatorade
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BRANDS OWNED BY PEPSI-COLA• Pepsi
• Mountain Dew
• Sierra Mist
• SoBe
• AMP Energy
• IZZE
• Naked Juice
• Propel
• Mug
• Aquafina,