Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH...

45
Pepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ, MORGAN HARPER 1

Transcript of Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH...

Page 1: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Pepperfry: Building a

stronger IndiaAMBAREESH MURTY, ASHISH SHAH COFOUNDERS

MUMBAI, INDIA 2018

SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ, MORGAN HARPER

1

Page 2: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Our Recommendation

Privilege Program: Grow program to 10,000 partners by offering 2-5%

commission, host a preferred supplier conference yearly and invite our top

100 selling suppliers with networking opportunities.

Lifestyle positioning: from #1 e-tailer of furniture to bricks and clicks for all

life stages. Made in India marketing campaign.

Suppliers – Pepper fry makes small businesses grow. Important to keep trust,

help grow, building connections to our brand.

Haskayne Consulting

2

Feasible, implementable, realistic and achievable plan

Page 3: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

You asked:

How could Pepperfr build and better utilize new revenue channels to pave

the way to profitability and, eventually, an initial public offering (IPO)?

How could it keep innovating to strengthen its position as an omnichannel

powerhouse?

How could it respond to competition from international entrants like Ikea

and domestic platforms like Flipkart? Could the disrupter be disrupted?

Haskayne Consulting

3

Page 4: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Executive SummaryIssue Recommendation

Growth Franchises: 30 new stores by 2020 in tier ½ cities near existing

distribution centers

Suppliers: Entrepreneurial, bundle/slotting fee non-house brands

Customers: Increase basket size from INR 2500 Bundle/product

recommendations, referrals, reviews, suggested items

Rentals: Target university students with student line

Revenue

Channels

Commission to members of Privledge program

Responding

to

Competitors

Strong first mover advantage buy growing physical locations

Innovation Improve warehouse efficiencies through authomation warehouse

tracking, Kanban levels with automatic reorder suggested discontinue,

data analytics

Haskayne Consulting

4

Double number of physical stores to improve profitability

Page 5: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

10,000 foot view

Delivery is a challenge in India

Standardization and transparency on product, quality and pricing

Tight cost control

Helps small non-branded suppliers reach consumers

Haskayne Consulting

5

Profitable by 2020

Page 6: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Assumptions

Current supply chain software in place with re-order ability

Customer data entered everytime they enter a physical store whether or not purchase an item

Return policy and warranty in place

Assume privilege program’s biggest market is 40-50 year old

Assume app and website are mobile-friendly and effective for reaching suppliers as well as customers

Assume small brands are interested in being house brands

Assume 77 rupees to $1 USD

Assume growth-hacking principles AARRR

Haskayne Consulting

6

Page 7: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

”A new beginning

KATHLEEN

Haskayne Consulting

7

Page 8: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Where are we now?

Grew the online furniture business

Growth stage

Growth rate of 65% CAGR to reach 2.58 billion

Still experiencing overall losses

Haskayne Consulting

8

Pepperfry is well positioned for growth

Page 9: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Bridging the Gap

Haskayne Consulting

9

Pepperfry need to take care of both these channels for growth

Suppliers

• Provide the

products for

customers

• Pepperfry: Sets

them up, get

them on their

feet

Customers

• Provide new

products out of

their physical

reach

• More value and

variety to their

lifestyles

Bridging the gap:

Value and Variety

Page 10: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Industry

Word of mouth and trust are critical to success

Have a local customer

It is a 90% unorganized, highly fragmented, non-standardized and largely

non-branded

Only 1% online

Haskayne Consulting

10

Building credibility and trust is critical to growth

Page 11: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Relationships are key

People buy from who they trust

Who they buy from

What they buy

Who they do business with

How they engage in business

Haskayne Consulting

11

Building relationship is what establishes trust with suppliers and customers

Page 12: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Decision Criteria

Haskayne Consulting

12

Building relationship is what establishes trust with suppliers and customers

Growth Future Valuation Competition

Deep

Breadth

Page 13: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Deep – Home Decor and Furniture

You have the expertise

Need to focus to grow

Complementary products and have not exploited it fully

Keep developing trust

Grow franchises

Haskayne Consulting

13

To grow Pepperfry now is the time to focus

Page 14: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

DO NOT DO – Broad

Spread yourself to thin

Will have variety but will it add value?

Haskayne Consulting

14

DO NOT DO – It will spread you too thin

STOP!!!

Page 15: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

DO NOT DO – Go international

Need to focus on home country and

fix issues within first before diversifying

Haskayne Consulting

15

DO NOT DO – It will spread you too thin

STOP!!!

Page 16: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Our Recommendation

Privilege Program: Grow program to 10,000 partners by offering 2-5%

commission, host a preferred supplier conference yearly and invite our top

100 selling suppliers with networking opportunities.

Lifestyle positioning: from #1 e-tailer of furniture to bricks and clicks for all

life stages. Made in India marketing campaign.

Suppliers – Pepper fry makes small businesses grow. Important to keep trust,

help grow, building connections to our brand.

Haskayne Consulting

16

Feasible, implementable, realistic and achievable plan

Page 17: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

”Filling the empty spaces

ALE

Haskayne Consulting

17

Page 18: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Snapshot

Haskayne Consulting

18

2013 2014 2015 2016 2017

Revenue 341 439 992 2001 2580

Loss (541) (362) (1255) (2992) (2486)

GMV 582 642 2202 5122 6500

CAGR 29% 126% 102% 29%

FIVE-YEAR

CAGR 65%

Gross margins 45 to 55%

Contribution margins 25%

Costs 33%

Marketing costs 800 to 100 million INR

FUNDING

Page 19: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Proposed revenue channels

Home decor Furniture

Average

sales price

% of

revenue

% of

transactions

INR 2,500 40% %

Average

sales price

% of revenue % of

transactions

INR 18,000 40% 0%

Average

rental price/

monthly

% of

revenue

% of

transactions

INR 20% 40%

Furniture rental

For not house brands

Slotting fees

Page 20: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Cost of implementation

Marketing costs: 150 million

Supplier conference

Distribution automatization:

Haskayne Consulting

20

Page 21: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Expected performance

Haskayne Consulting

21

-

50,000

100,000

2018 2019 2020 2021 2022BIL

LIO

N IN

R

YEARS

Expected revenue

Expected revenue GMV

EBITDA

MARGIN

17%

Page 22: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Out of the box

Create a financial arm to help franchees- spin off

5 years IPO

3RD party logistic operations

Robotic process automation

Haskayne Consulting

22

Page 23: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

”Adding Charm

MORGAN

Haskayne Consulting

23

Page 24: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Pepperfry.com a solution for life

Rental Market Existing

Pepperfry.com website

Privilege Program

Haskayne Consulting

24

Page 25: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Pepperfry.com website

recommendations

Word of Mouth is Key in Industry

Testimonials of customers and suppliers

Increasing basket sizes

Product recommendations and reviews

Discounts for when you buy multiple products

Adding pages for Rental and Privilege programs

Haskayne Consulting

25

Page 26: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Implementation: Building a Stronger

India

Adding page to website “Building a Stronger India”

Obtain bank loans

Educate on raw material procurement

Forecasting

Hiring the right people

Haskayne Consulting

26

Page 27: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Implementation: Made in India

Using existing digital marketing channels and communicating the message

of “Made in India”

Increasing overall sales, of non house brand and house brand products

House Brands

Provides great cost savings

Ties into government plan of Made in India campaign which provides

manufactures with subsidies for making products in India

Haskayne Consulting

27

Page 28: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Implementation: Suppliers/Merchants

Great model for building suppliers / merchants already

Communicating this via your website will allow Pepperfry.com to attract

new suppliers

How to retain existing suppliers?

Annual Supplier conference

Top 100 sellers on the website

Continues education opportunities

Builds on the model of helping suppliers grow

Haskayne Consulting

28

Suppliers are a key component to the success of Pepperfry.com

Page 29: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Implementation: Growing Franchises

Experience and feeling product is key in Industry

Franchises provide a great model to allow customers to experience the

product and build trust

30 new stores by 2020 in Tier 1 and 2 cities

Achievable for existing team to source as franchise success will attract

new potential franchise applicants

Haskayne Consulting

29

Page 30: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Risks and Mitigation

Haskayne Consulting

30

Risk Impact Probability Mitigation

Cybersecurity M H • 2 factor authentication

• Internal processes

• Digital twins

Franchise Standards M M • Policies and Procedures

• Cancellation clauses

Pepperfry.com brand

reputation

M M • Vetting new supplier products prior to

launch

Logo on 3rd party

trucks

M M • Brand standards contracts

• Ensuring

Relationships with customers and suppliers are to key to success

Page 31: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

”Making it feel like home

MORGAN

Haskayne Consulting

31

Page 32: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Our Recommendation

Privilege Program: Grow program to 10,000 partners by offering 2-5%

commission, host a preferred supplier conference yearly and invite our top

100 selling suppliers with networking opportunities.

Lifestyle positioning: from #1 e-tailer of furniture to bricks and clicks for all

life stages. Made in India marketing campaign.

Suppliers – Pepper fry makes small businesses grow. Important to keep trust,

help grow, building connections to our brand.

Haskayne Consulting

32

Feasible, implementable, realistic and achievable plan

Page 33: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Executive SummaryIssue Recommendation

Growth Franchises: 30 new stores by 2020 in tier ½ cities near existing

distribution centers

Suppliers: Entrepreneurial, bundle/slotting fee non-house brands

Customers: Increase basket size from INR 2500 Bundle/product

recommendations, referrals, reviews, suggested items

Rentals: Target university students with student line

Revenue

Channels

Commission to members of Privledge program

Responding

to

Competitors

Strong first mover advantage buy growing physical locations

Innovation Improve warehouse efficiencies through authomation warehouse

tracking, Kanban levels with automatic reorder suggested discontinue,

data analytics

Haskayne Consulting

33

Double number of physical stores to improve profitability

Page 34: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Snapshot

Haskayne Consulting

34

2013 2014 2015 2016 2017

Revenue 341 439 992 2001 2580

Loss (541) (362) (1255) (2992) (2486)

GMV 582 642 2202 5122 6500

CAGR 29% 126% 102% 29%

FIVE-YEAR

CAGR 65%

Gross margins 45 to 55%

Contribution margins 25%

Costs 33%

Marketing costs 800 to 100 million INR

FUNDING

Page 35: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Proposed revenue channels

Home decor Furniture

Average

sales price

% of

revenue

% of

transactions

INR 2,500 40% %

Average

sales price

% of revenue % of

transactions

INR 18,000 40% 0%

Average

rental price/

monthly

% of

revenue

% of

transactions

INR 20% 40%

Furniture rental

For not house brands

Slotting fees

Page 36: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Cost of implementation

Marketing costs: 150 million

Supplier conference

Distribution automatization:

Haskayne Consulting

36

Page 37: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Expected performance

Haskayne Consulting

37

-

50,000

100,000

2018 2019 2020 2021 2022BIL

LIO

N IN

R

YEARS

Expected revenue

Expected revenue GMV

EBITDA

MARGIN

17%

Page 38: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Out of the box

Create a financial arm to help franchees- spin off

5 years IPO

3RD party logistic operations

Robotic process automation

Haskayne Consulting

38

Page 39: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Pepperfry.com a solution for life

Rental Market Existing

Pepperfry.com website

Privilege Program

Haskayne Consulting

39

Page 40: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Pepperfry.com website

recommendations

Word of Mouth is Key in Industry

Testimonials of customers and suppliers

Increasing basket sizes

Product recommendations and reviews

Discounts for when you buy multiple products

Adding pages for Rental and Privilege programs

Haskayne Consulting

40

Page 41: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Implementation: Building a Stronger

India

Adding page to website “Building a Stronger India”

Obtain bank loans

Educate on raw material procurement

Forecasting

Hiring the right people

Haskayne Consulting

41

Page 42: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Implementation: Made in India

Using existing digital marketing channels and communicating the message

of “Made in India”

Increasing overall sales, of non house brand and house brand products

House Brands

Provides great cost savings

Ties into government plan of Made in India campaign which provides

manufactures with subsidies for making products in India

Haskayne Consulting

42

Page 43: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Implementation: Suppliers/Merchants

Great model for building suppliers / merchants already

Communicating this via your website will allow Pepperfry.com to attract

new suppliers

How to retain existing suppliers?

Annual Supplier conference

Top 100 sellers on the website

Continues education opportunities

Builds on the model of helping suppliers grow

Haskayne Consulting

43

Suppliers are a key component to the success of Pepperfry.com

Page 44: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Implementation: Growing Franchises

Experience and feeling product is key in Industry

Franchises provide a great model to allow customers to experience the

product and build trust

30 new stores by 2020 in Tier 1 and 2 cities

Achievable for existing team to source as franchise success will attract

new potential franchise applicants

Haskayne Consulting

44

Page 45: Pepperfry: Building a stronger IndiaPepperfry: Building a stronger India AMBAREESH MURTY, ASHISH SHAH COFOUNDERS MUMBAI, INDIA 2018 SHANNON SNADEN, KATHLEEN BOSKILL, ALE BERMUDEZ,

Risks and Mitigation

Haskayne Consulting

45

Risk Impact Probability Mitigation

Cybersecurity M H • 2 factor authentication

• Internal processes

• Digital twins

Franchise Standards M M • Policies and Procedures

• Cancellation clauses

Pepperfry.com brand

reputation

M M • Vetting new supplier products prior to

launch

Logo on 3rd party

trucks

M M • Brand standards contracts

• Ensuring

Relationships with customers and suppliers are to key to success