Pepperdine Mobile Strategy

Who We Are

The Mobile Strategy group is a collaboration between Information Technology and the Integrated Marketing Communications divisions.

The goal of this group is to develop the strategy for mobile technology and produce a road map for its deployment at Pepperdine.

Vision

Pepperdine will assess new ways to better reach and serve its constituencies of the University through mobile communications and related technologies by conducting an external scan of the marketplace and an internal discovery with the Pepperdine community. Integrated Marketing Communications and Information Technology will develop a strategic plan for approaching mobile initiatives for the University.

This plan will support the University missions and the goals of the strategic plan to advance student learning, build meaningful communities, and develop resources that support the aspiration to be a premier, global, Christian university.

Progress to Date

Initial Vision and Concept Established

Core Team Defined

Governance and Process Issues Identified

Mobile Website Created at community.pepperdine.edu/mobilestrategy/

External Research Gathered & Synthesized

Agenda

What is Mobile?

Why Go Mobile?

Higher Ed Research

Discovery Process

Timeline

Discussion

What is Mobile?

Some Mobile Stats

What Do We Mean by "Mobile?"

AppsApplications that are downloaded andinstalled on your mobile device. Mobile apps and browsers are used equally by mobile customers (e.g., Facebook). - ComScore

Mobile SitesSimilar to any other website, but designed for the smaller handheld display and touch-screen interface.

Our Mobile Landscape

What's available today:

● 2011 Annual Report● Bible Lectures● Community● Courses / Sakai● Golden Governance Blog (SPP)● Pepperdine Law Magazine● Pepperdine Virtual Map

Why Go Mobile?

Some Mobile Stats

Device Ownership on the Rise

62% of 18–24 year-olds have a smartphone - Nielsen survey, 2011

Smartphones and tablets are projected to continue outselling desktops and notebooks.

Mobile is projected to surpass wired Internet connections by 2015 in the U.S.- David Nagel, THE Journal, 9/12/11

Mobile Usage on the Rise

Pepperdine’s Mobile Trends

Top page visits by mobile devices onPepperdine.edu in 2011:

230,000 mobile visits out of over 4,680,000 total visits in 2011. (About 5% of total traffic, doubled from 2010.)

Pepperdine Mobile Trends

Visits to Pepperdine.edu in 2011 broken down by device:

Research and Findings

Higher Ed Mobile Trends

Many universities have at least one institutional smartphone app.

Of our university wide peer and aspirational schools...

○ 70% have an app

○ 57% have a mobile website

Mobile website

University Apps

Higher Ed Mobile Trends

37% of undergraduate students used smartphonesfor academics in 2011

○ 66% used them for e-mailing professors

○ 62% used them for checking grades

○ 61% used them to text other students about coursework

○ 45% used them to look up information on the Internet in class

○ 19% used them to text professors

- ECAR Survey 2011

Higher Ed Mobile Trends

57% of universities list student recruitment and admissions to be a high/highest priority for mobility.

However, only 23% say they are mobile ready.

- Educause, Mobile IT in Higher Education, 2011

Common Feature Sets

Many of the apps we reviewed contained the following features:

Directory information - including professor email addresses

Campus maps

News and events

Campus shuttle schedule and location

Multimedia (photos, video)

Interesting Feature Sets

Interesting features of apps/sites we reviewed contained the following:

Recruitment

● Campus tours● Traditions● Prospective checklist

Affinity

● Discounts● Alumni involvement

Student Services & Operations

● Dining menus and hours● Campus recreation● Graduation checklist

Academics

● Courses/grades/planner● Library catalog

Discovery Phase

Some Mobile Stats

Recruitment Prospects (each school), applicants, public, parents AcademicFaculty, students, deans/administration AffinityAlumni, donors, public, other groups (eg. Waves fans, Church groups, centers and institutes, Pepperdine Associates, Crest, etc) Student Services and OperationsStaff, faculty, students

Discovery Sessions

We have used the following topics to frame the mobility discussion:

● Personal Usage● Mobile Use at Pepperdine● Opportunities for Mobile in your group/area

Discovery Themes

Timeline

● January - Project Initiation

● February - Planning and Strategy

● March - Research & Student Survey

● April - Discovery

● April/May - Strategy Development

● May - Develop Road Map

● June - Present strategy to Leadership

● July/August 2012 - Pilot Mobile Solution

● September 2012 - Assessment

How Can You Help?

● Share your thoughts and suggestions today

● Help to communicate the mobile strategy to colleagues

● Continue to monitor our progress on the website

○ community.pepperdine.edu/mobilestrategy/

● Stay in touch!

○ mobility@pepperdine.edu

Discussion