People's Ceramic Industries Final Presentation
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Transcript of People's Ceramic Industries Final Presentation
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AIM OF THE REPORT
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LIMITATIONS
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HISTORY
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Mission & Vision
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TARGET MARKET
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TARGET MARKET
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TARGET MARKET
Ex-port40%
Do-mes-
tic60%
Sales Percentage
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TARGET MARKET
30%
70%
Tk. 7000 - Tk. 40000
Tk. 1100 - Tk. 7000
80%
15%
5%
Tk. 7000 - Tk.20000Tk. 20000 - Tk. 40000In excess of Tk. 40000
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TARGET MARKET
2008 2009 2010 2011 201220500
21000
21500
22000
22500
23000
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GROWTH
2008 2009 2010 2011 201220500
21000
21500
22000
22500
23000
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SWOT ANALYSIS
STRENGTHS
THREATSOPPORTUNITIES
WEAKNESS
• First mover advantage• Goodwill• Market Knowledge• Durability
• X-inefficiency• Outdate Marketing Strategy• Poor Sales Display Centers
• Cheap Labor• Cheap Energy• Duty Free Access
• Cheap Imports• New Entrants
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COMPETITION
Domestic
• Monno Ceramics• Shinepukur Ceramics• Bengal Fine Ceramics• FARR Ceramics
Foreign
• Chinese• Korean• Domestic
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STRATEGY
Short Term
• Renovation• Billboards• Advertisements• Website design• Shelf Spaces• Commission• Collaboration with
Hatil
Long term
• Flagship Showroom• TVC (if applicable)• Custom Shop• Endorsement of
culinary experts
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STRATEGY
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STRATEGY
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STRATEGY
Adding Value
• Packaging• Gifts
Subject to success
• Sponsoring art and craft competition
• Sponsor relevant programs
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BUDGET
Billboards31%
Magazine Ads9%
Newspaper Ads22%
Exterior Renova-
tions18%
Value Added
Services4%
Shelf Space16%
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BUDGET
2nd Quarter 4th Quarter 6th Quarter 8th Quarter75000000
80000000
85000000
90000000
95000000
100000000
105000000
Net Projected Sales
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BUDGET
2nd Quarter 4th Quarter 6th Quarter 8th Quarter0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
Expected Net Profit
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CONTINGENCY
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CONCLUSION : 4Ps
PRODUCT PRICE
PLACE PROMOTION