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Peoples CarPeoples Car

TataTata NanoNano

Group 11

Edwin Jude

Hariom SinghKiran S Kumar

Kushal Sutodiya

Vineeth V

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OverviewOverview

Tata Motors, One of the India'sBiggest Car Companies recentlylaunched their long awaited one lakhrupee car in India with the name"Tata Nano". With the launch of Tata Nano, it became the world'scheapest car. The critics initiallyderided the concept mainly on thebasis ofthe price

target, more so as oil and steel prices rocketed. But Ratan Tata still kept hispromise and delivered the Nano almost at his target price, forcing global carmakers to take note. In fact, many top automobile giants are now scurrying fortheir own versions to meet growing environmental and cost concerns.

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Quick SpecificationQuick Specification

Price: 1.2lakh onwards

Engine: 624cc, in-line, twin-cylinder

Power: 34PS@5500rpm

Torque: 48Nm@2500rpmGearbox: 4-speed manual; Cable operated

Top Speed: 95-100kmph (Speculated)

Fuel Efficiency: 20kmpl (claimed)

Length: 3100mm

Width: 1500mmHeight: 1600mm

Wheelbase: 2230mm

Ground Clearance: 180mm

Fuel Tank Capacity: 15lt.

Kerb Weight: ~ 600kg.

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Specifications of TataSpecifications of Tata NanoNano

The Standard Variant of the Car has a dealer price of rupees one lakh (US

$2500) and is the cheapest car in the world. (Transport costs and Value-Added

Taxes exclusive)

A four-door car that can seat four-five passengers.

As compared to Maruti 800, it is eight per cent smaller on the outside but onthe inside it provides 21 per cent more leg space than the Maruti 800.

It conforms to all the emission standards as well as the Offset and Side Crash

norms followed internationally.

It is also compliant with the Bharat 3 norm and the Euro 4 norm with respect

to keeping pollution at bay.A 33-bhp car with a 624 cc engine.

It will provide a mileage of 23 km/litre.

The Nano Car will have two variants - a Standard and two Deluxe (Air

Conditioned) versions.

There is no power steering in the car.

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What makes the TATA NANO so cheap!!!What makes the TATA NANO so cheap!!!

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Tatas STRATEGIES

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DesignDesign

The Peoples Car, designed with a family in mind, has a roomy

passenger compartment with generous leg space and head room.It can comfortably seat four persons. Four doors with high

seating position make ingress and egress easy.

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EngineEngine

Unlike other low cost Indian cars, this one is going to have avariomatic gear system. Instead of manual gear box in

conventional cars it is coming up as gear less or rather with

an automatic gear transmission. This helps to improve the

efficiency & mileage by magnifying the torque output.

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FuelFuel

EfficiencyEfficiency

The Peoples Car has a rear-wheel drive, all-aluminum,

two-cylinder, 623 cc, 33 PS, multi point fuel injectionpetrol engine. This is the first time that a two-cylinder

gasoline engine is being used in a car with single

balancer shaft.

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Safety &Safety &

ComfortComfort

By adhering to the fact that less weight requires less

power, the 1 lakh car is made of light weighing steel. This

has made the Tatas come up with a cheap alternative with

out compromising on safety and performance

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ControversiesControversies

InvolvedInvolved

Controversies also arose about Tata's planned manufacturing

unit for the car in Singur, West Bengal, where the stategovernment of West Bengal has allocated 997 acres (4.03 km)

to Tata Motors. The construction of the car factory on that

tract of land will require fertile agricultural land and the

expropriation and eviction of ca. 15,000 peasants and

agricultural workers.

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CriticsCritics

Among its notable critics are columnists from the New YorkTimes, Newsweek, and several media outlets. Only a few years

ago, author and NYT columnist Thomas Friedman wrote that

the world was divided into those who want a Toyota Lexus and

those who are searching for an olive tree (in his bookThe

Lexus and the Olive Tree).

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3Dview ofTATA NANO3Dview ofTATA NANO

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