Mobilising the masses to make change

PEOPLE POWER

1ST FOLLOWER TURNS LONE NUT INTO A LEADER – SUPPORT OTHERS!

• http://www.youtube.com/watch?v=fW8amMCVAJQ

WHY?“we’re not looking for your money, we’re looking for your

voice”

“where there’s a man / woman who has no voice, there ours shall go singing”

For every letter / phone call / petition signature etc, politicians / business people see that as representing

100 people

CASE STUDY – KONY 2012

WHAT WORKED, WHAT DIDN’T?

“WE ARE LIVING IN A NEW WORLD. FACEBOOK WORLD. 750 MILLION PEOPLE WITH NO BORDERS”

CASE STUDY – KONY 2012 – WHAT WORKED, WHAT DIDN’T• Worked

• Emotive – shocked people

• Fun – gave participants something – stella fella

• Hope

• Told them what to do – made it easy

• Social networking

• Didn’t work

• Research – illegal

• Military intevention – lost support of church etc

• Target government – go to the root of the problem – Aim higher than president

HOW?1. Concientise

Shock – “an experience that

jolts”

HOW?2. Hope

• Ethiopia’s school enrolment rate up from 38% to 72%

• Enrolment in Tanzania doubled to 98%

• Child mortality down 40% in Eritrea, Ethiopia, Malawi, Mozambique and Niger in past 20 years

• Uganda’s HIV / AIDS rate down 10%• Malaria deaths halved in Eritrea,

Rwanda and Zambia

DID YOU KNOW?• http://www.youtube.com/watch?v=YmwwrGV_aiE

SOCIAL MEDIA

IT’S ALREADY HAPPENING

IT’S ALREADY HAPPENING!

AIM HIGHER THAN PRESIDENT• http://www.youtube.com/watch?v=3OGK4Q6PKUI

WHAT ARE WE GOING TO DO?

WHAT ARE WE GOING TO DO?

DETENTION FOR DETENTION

https://www.efa.org.au/Campaigns/lobby.html#tipsletter

http://www.refugeeweek.org.au/events/qld.php

http://www.barc.org.au/?contentID=738

HOW?

Concientise

Hope

Action

fun

research

technologyGovernments

and public

WHAT WILL WE DO NOW?• Detention for detention http://cm.org.au/wmm/advocate.html

• Lantern parade

• Protest at detention centre

• Petition / letter writing campaign – community run

• ?????

COMMUNITY RUN• http://www.communityrun.org/

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