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People on bbccouk_pitch_nov2012
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Transcript of People on bbccouk_pitch_nov2012
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People
This is a pitch made for the BBC Connected Studio on UX+D, on 22 October 2012.
It’s research and exploration only.
PEOPLE ACROSS PRODUCTS
ACTOR ATHLETE REPORTER SCIENTIST CHEF
NEWS
SPORT
RADIOTV
KNOWLEDGE& LEARNING
NAME
Why now?Pips: Contributor model launch
I+A: Prioritising people data
BBC linked data platform
Press Association: Linked data for people and orgs
TALENT
£203m
BBC ONLINE
£186m
REST OF THE BBC
£4,687m
BBC TalentSpending
Source: BBC Annual Report
0 50,000 100,000
Dani Harman 117,000
Victoria Pendleton 114,000
Kimberley Walsh 85,000
Louis Smith 77,000
Denise Van Outen 67,000
Colin Salmon 103,000
BROWSERS
What are users looking at?Week Running Up to Episode 1, Strictly Come Dancing, August 2012
Source: Hitwise, iStats / Comscore
Wikipedia
Wiki
Svengali
Ronnie Biggs
Emma Kennedy
Alex Kingston
Downton Abbey
Gangnam Style
Innocence of Muslims
Saman Rushdie
Hayley Evetts
Slurry Pit
YouTube
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Emma Kennedy
Alex Kingston
7
8
1.02%
0.34%
0.15%
0.13%
0.100%
0.071%
0.066%
0.066%
0.060%
0.059%
0.050%
0.048%
0.048%
0.047%
0.045%
Top Search Terms Driving Traffic to Wikipedia UK Week to 22 September
Source: Hitwise
Wonders of the Solar SystemBrian Cox
Google TrendsPeople vs Brands
Source: Google Trends
20121986-1989BLACKADDER
1989-1995A BIT OF FRY & LAURIE
1990-1993JEEVES & WOOSTER
2003-QI
2010Stephen Fryon Wagner
2012Gay OnThe Inside
2006Secret Life of aManic Depressive
2008The Machine ThatMade Us (Gutenberg Press)
2012Fry’s EnglishDelight
2009Last ChanceTo See
People Outlast BrandsStephen Fry
PEOPLE ACROSS PRODUCTS
ACTOR ATHLETE REPORTER SCIENTIST CHEF
NEWS
SPORT
RADIOTV
KNOWLEDGE& LEARNING
Credits