People not products
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Transcript of People not products
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People not Products
@wearecaper @katybeale
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creating digital
content, prototypes,
strategies and campaigns
running strategic
digital development
projects
increasing clients’ digital
understanding
How we work...
intriguing and
delighting audiences
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Little flexibility Focus on specific outcomesLimited internal digital expertise Restricted budgets and resources
Challenges
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“… the government itself needs to become digital in thinking in order
to deliver services which are suitable for users
… as digital by default comes into effect the scale of government
service provision will grow dramatically and the quality and
user centricity of major commercial internet properties should be our
minimum goal.”
Being ‘digital by default’
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12 weeks 3 organisations6 technologists
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@h8ppenstance
www.happenstanceproject.com
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Format of the residencies
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The innovation process
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Making communications transparent and
visible
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“Individuals and interactions over
processes and tools”
(Agile Manifesto)
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Embedding the culture of innovation
– from one-off initiatives
to long-term impact
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Coming up….