People Are Talking 3spp...2013/04/24 · People are talking about you…but do you know what...
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People are talking about you…but do you know what they’re saying? 4/24/2013 This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 1 People are talking about you… But do you know what they’re saying? Laura Solomon Library Services Manager OPLIN [email protected] An Infopeople Webinar Tuesday, April 24, 2013 Less free The darker side of the Internet The “norm police”
Transcript of People Are Talking 3spp...2013/04/24 · People are talking about you…but do you know what...
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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People are talking about you… But do you know what they’re saying?
Laura Solomon Library Services Manager OPLIN [email protected]
An Infopeople Webinar Tuesday, April 24, 2013
Less free!The darker side of the Internet!
The “norm police”!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Digital rap sheet!
The Internet is forever.!
A different world!
SMILE!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Traditional listening!
What is ORM?!
What is!Online!
Reputation! Management?!
Your library’ s image!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Consistency matters!
You’ re seen online FIRST!
What people say online is #1!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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New tools for new medium!
Why track?
What to track?!
?!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/
Which social dashboard?!
Alerts!
Google is your friend here.!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Tracking your brand
across the net!
Is your library rated?!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Fundamentally flawed?!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Now what?!
Don’ t hush!
Don’ t make it worse!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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What else?!
• Acknowledge wrongs!• Don’t repeat!• Don’t ignore!
Respond early.!
YOU!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Be honest.!
Offer personal help.!Don’ t
create new
personas!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Yelp & consequences!
True?! False?!
If the facts are wrong…!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Either way, tell!!
SOME THINGS
!
You can! do to!
improve! your!
library’s! rep!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Accentuate the positive!
ASK
Get the WORD
out
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Keep talking
To patrons
Respond…!
• Quickly • Personally • Appropriately
What does this mean to me, Laura?
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Reputation is priceless.
Keep your eye online!
Don’t hide.!
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Be human.!
It’s ongoing!
“Remember, if you don’t participate in the story, it will be told without you.”!
From “The Transparent Library: Library PR 2.0” by Michael Casey and Michael Stephens, LJ, Oct.15, 2008
People are talking about you…but do you know what they’re saying? 4/24/2013
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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Absolutely shameless plug!
Questions?!
Laura [email protected] !!Twitter: laurasolomon!!Blogs: !What Does This Mean to Me, Laura?!(http://www.oplin.org/meanlaura)!!
Infopeople webinars are supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This
material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
