People, Age, Sex ratio and Consumerism

Santosh Gore 25Shailesh Kamble 36

Salil Mulgund 59Prasad Prabhuzante 78

Nutan Sasonkar 89Trupti Satam 90

Dipti Uddharkar 114

Table of Contents

People, Age, Sex ratio and Consumerism

Sr. No

Topic Page

#

1 Highlights - Census 2011 1

2 India Demographics 2

3 Sex Ratio 3

4 Consumerism – Dual Facet 4

5 Positive Effect 7

6 Negative Effect 8

8 Problems faced by consumers 9

9 Government Responses / Regualtions 10

10 Conclusion 13

Highlights - Census 2011

Covered across 35 States & Union Territories comprising of 640 districts,5924 sub districts, 7,936 towns & 6.14 lacs villages.

India's population has reached to 1.21 billion, increased by 181 million from 2001

Population growth rate has reduced to 17.64% as against 21. 54% in 2000-01

India accounts for 17.5% of the world population Sex Ratio – increased to 940 Women per 1000 Men in 2001-11 as

against 933 in 1991-2001 Literacy rate increased to 74.04% in 2001-11 as against 64.83% in the

1991-2001 Uttar Pradesh being the most populated state & Lakshadweep being

least populated Union Territory.

1People, Age, Sex ratio and Consumerism

India Demographics

2

17.5% of world population accommodated in 2.4% of the area.

2nd after China, predicted to surpass China by 2025

In 2011 rate of population growth decreased by almost 3.90% over 2001

Almost 65% below age of 35 Median Age – 26 yrs 72.20% Rural Population in 2001 *Estimated to reduce in 2011 census People below Poverty Line 25% as of 2010. Unemployment rate – 6.8% as of 2009 17.5% increase in density of population

from increased from 325 to 382 over the decade

People, Age, Sex ratio and Consumerism

Sex Ratio

3

940 Females per 1000 Males 7 point increase from 2001. Highest recorded since last 40 yrs Kerala – 1084, Daman & Diu - 618 Child Sex ratio reduced to 914 for 0-6 yrs

Literacy – 74.40% (increased by 9.2%) Males – 82.14% (increased by 6.9%)

Females – 65.46% (increased by 11.8%) Kerala – 93.91%, Bihar – 63.82%

People, Age, Sex ratio and Consumerism

Consumerism – Dual Facet

Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts – From a Buyer perspective

Refers to the consumerist movement or consumer activism, which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards – From a Seller Perspective

4People, Age, Sex ratio and Consumerism

Consumerism – ‘You’ Factor

Do you really need this product? Do you know your priority? Can you compromise? Do you know what has gone in producing this product?

5People, Age, Sex ratio and Consumerism

Consumerism – The Fact

More goods produced and consumed by society the higher the growth rate of the economy – better for the seller.

The prosperity of a nation is judged by the per capita income of individuals residing in it. Hence, high purchasing power is good indicator of the prosperity – Potential buyers

6People, Age, Sex ratio and Consumerism

Consumerism – Positive Effect

More industrial production. A higher growth rate economy. More goods and services available. More advertising since goods manufactured have to be sold. Increased production will result in more employment opportunities. A variety of goods and services to choose from. More comforts for a better living style

7People, Age, Sex ratio and Consumerism

Consumerism – Negative Effect Unhealthy competition to increase purchasing power. Spiritual values are overshadowed by material wealth. Personal relationships also get affected as people are busy trying to

earn more to maintain their standard of living. Over-dependence on labor -saving devices. Possibility of gradual erosion of public transport due to 2/4 wheelers

being more affordable. Increased crime rate due to increase in want of material wealth. Cheaper goods are imported from other goods affecting the growth of

locally based manufacturing industries. Due to the race of producing cheaper good, firms compromise on the

ecological aspect. Global Warming, Industrial pollution & concrete jungles are a common phenomena.

Depletion of the natural resources.

8People, Age, Sex ratio and Consumerism

Problems Faced by Indian Consumers

Illiteracy Short Supply Unfamiliarity Lack of Competition Number of legal formalities Poor Performance of Public Sector Unorganized Consumerism Non Implementation of Laws

9People, Age, Sex ratio and Consumerism

Government Response

Massive campaign “Jago Grahak Jago” The National Consumer Helpline Toll-free number which can be dialed from BSNL/MTNL lines for

information and advice about consumer disputes. The Consumer Online Resource Empowerment Centre (CORE) Online counseling and complaint redressal mechanism Consumer Clubs at School and College level Indian Institute of Public Administration (IIPA) Imparting training to institutions and conducting research work in the

area of consumer protection and welfare. Introduction of Competition Act

10People, Age, Sex ratio and Consumerism

Consumer Alerts- Other measures

Print and Media Communication Advertising Standards Council of India (ASCI) Ministry of Information & Broadcasting guidelines

Food and Safety standards Food & Drug Administration Food safety and Standards authority of India ISO 22000 2005 Standards for food safety Management

Safety and Environment Safety measures while handling the products Environment protection laws and guidelines

Health services Ministry of Health guidelines

Financial Services norms Tourist and Travellers

11People, Age, Sex ratio and Consumerism

Regulatory measure Monopolistic & Restrictive Practices Act Consumer Protection Act Competition Act & amendment thereof Unfair Trade Practices Intellectual Property Rights regulations such as Patent, Trademark,

Copyrights Recent Court / Consumer redressal forum decisions

“Selling of used demo car without the knowledge of the customer amounts to an unfair trade practice within the Consumer Protection (CP) Act”- Mercedes Car Case

Charity hospital death? Patient still a consumer, must get compensation- NCDRC order

Two year jail for Car dealer- DCF order Strict action against the bad recovery practices followed by the

recovery team of Bank/ Credit Card Companies

12People, Age, Sex ratio and Consumerism

Conclusion

India’s Market Potential In view of catering to the Sales & returns, many a times sociological

and environmental factors get diluted Government to enforce the laws & make them transparent Consumer to buy Responsibly

‘Think before you buy’ – A word of Caution

13People, Age, Sex ratio and Consumerism

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