Penny Power OBE | Building Trust Online | Trust Conference 2014
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Copyright © 2014 Scredible PLC. All Rights Reserved. Building TRUST Online Penny Power OBE @pennypower
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Penny Power OBE shares the importance of building Trust online and offers guidance on how you can improve connection and engagement at the Trust Conference 2014
Transcript of Penny Power OBE | Building Trust Online | Trust Conference 2014
Copyright © 2014 Scredible PLC. All Rights Reserved.
Building TRUST OnlinePenny Power OBE
@pennypower
My story-my anchor!
Its all about..
Relationships
Copyright © 2014 Scredible PLC. All Rights Reserved.
MASLOW’S HIERARCHY OF NEEDS
• Growth needs and deficiency needs
• Needs must be met at one level before one can move to higher levels
Copyright © 2014 Scredible PLC. All Rights Reserved.
I WANT TO FEEL PART OF A COMMUNITY
I WANT TO FEED MYSELF WITH LEADS
I NEED TO FEEL SAFE SO I CAN VISIT MORE OFTEN
I FEEL LIKE A THOUGHT LEADER – FOUND my VOICE
I AM READY TO BUILD A COMMUNITY AND HELP OTHERS
THE HIERARCHY OF SOCIAL CREDIBILITY
Its all about..
Social Capital
The individual get’s stronger
• 4.6 million Sole Traders• 2.9m are home workers• 95.5% of UK plc is a Micro Business• And the large companies need to engage to
build their trust• So, whether you are a sole trader, an SME or a
Corporate….
The Birth of Social Business
• 1998• Social Business Networking
– Not just social– Not just Business
EcademyA family, a community
Its all about..
Permission to be
YOUYour values and beliefs
ONE PERSON
The promise of this connected world
YOU
Know Me
• What I do
Like Me • Who I am
Follow Me
• Why I do it
Trust Me=
It is all about
• Being interested in the other person and serving them
LISTEN, LISTEN, LISTEN AND NEVER STOP
RIP….. My next lesson
Who you are What you do
Power of
Community.. People you believe in and
believe in you
Are you and sales person
OR a FRIEND
But what is your….
Voicein the community
Copyright © 2014 Scredible PLC. All Rights Reserved.
MINDSET & LeadORS www.leadors.co
Copyright © 2014 Scredible PLC. All Rights Reserved.
Motivation
SkillsI don’t care
Begin enthusiastic
Community ASSET
DOINGCulture block-
Leadership block
Talent/skills of staff or suppliers
INCOME
Culture
TALENT
STRATEGY
SOCIAL DOING WALL
SO THIS IS ME NOW…
• Still vulnerable• Still trying…. Very hard• Focusing on Digital Business Britain – Digital
Skills for SME’s• Helping Young people into work• Working with Scredible to support Large
Companies shift into Social
Please get in touch@pennypower
