Penang youth club quarter 1 report

PenangYouthClubQuarter 1

Report V.1

@ Penang Times Square

Table of Content

Agreed term

Completed document

Event Review (Introduction)

Penang Youth Club (Q1 report)

• #1 Valentine Village

• #2 Earth Hour

• #3 Youth Jam- Mark Z

Collaboration

External Event Organizer

• #1 Opt to Adopt

• #2 Kung Fu night

Online contest

• #1 Mr, Ms Youths

• #2 Earth Hour Environment

• #3 Online Campaign, Youth Jam – Mark Z

Social Media Traffic Measurement

Overview – KPI for Penang Youth Club

Summary

3

4

5

6-7

8-10

11-13

14-16

17 -18

19 – 23

24

25-28

29-31

32

33-36

37

38

https://www.dropbox.com/s/9yj9u60ltrmw69d/PenagYouthClub_Sponsorship.UserGuide.pdf?dl=0

Event Review

Valentine village . Earth Hour . Youth Jam

Penang Youth ClubInternal Event (Q1)|

Penang Youth Club Internal Event (Q1)

#1 #2 #3

PYC InternalValentine Village

Event description

14 Feb 2015, 11am – 4pm, PTS

Event review1, Shortage of time,

2, Limited Resources,

3, Lack of experience in Penang

Market

Achievement

1, Gather the youth within 1 weeks

2, Reach expected target audience.

3, Created the massive awareness.

Involvement:Chung Ling High School,

External vendors.

Expected Target audience200, turn out rate: 200

POSMs:1, Digital Visual (Facebook)

2, Flyers,

3, Banners,

4, Steamers,

5, Backdrop

6, LED screen

7, Online campaign

Review . Valentine Village

#1

Event descriptionValentine Village, a simple idea as the theme. We planned to organize the one and only “valentine theme” event in George Town. As

CNY is around the corner and most of the people will be focus on the CNY instead of the Valentine.

Hence from this aspect we intend to create a romance + bromance environment to the youths to play around during this romance

festival.

Photo Gallery . Valentine Village


The audience was giving in the

support to the stage’s

performance.

The winners of the Mr + Ms Youths

(Couple), Mei Fang and Heng Ho,

who get the most likes from

Facebook and outreach to 2,000 +

audience.

One of our external vendors, who

create the art craft to provide the

space for youths to DIY the clay art.

The group photo include the

participant + general committee on

stage to wrap off the event.

The special performance by the Han

Chiang DNC, they performance the

K – pop dance + Flash mob to the

audience.

The winner of the Mr + Ms Youths

on stage together with the person in

charge of this event –Aric.

#1

PYC InternalEarth Hour

Expected Target audience100, turn out rate: 70 ppl

POSMs:

1, Digital Visual (Facebook)

2, Online Campaign.

3, Banner (DIY)

Event description28 Mar 2015, 7pm – 930pm, PTS

Involvement:Chung Ling High School,

SMK, Bukit Mertajam.

HCC.

Event review:1, Constrain of the resources

2, Miscommunicate with internal team.

Achievement:1, Able to run this event with low cost

2, Fully utilize the limited spaces

3, Creative idea implemented

Review . Earth Hour

#2

Event descriptionOne of the well known global movement – earth hour. This time, we re-innovate the event into several unique segment

program. We had tied in with the technology and photography skills to this event in order to create a fresh experience to

the people.

Aside that, we also tied in with the online contest – environment. Together we convey the message of the earth hour to

shown the support in protective and respect to our mother earth.

Photo Gallery . Earth Hour


The digital visal of the Online

contest for the Earth Hour 2015,

title as “ environment. u

Audience are visiting around the

booths such as: Light painting, make

a wish, performance while the earth

hour started.

Audience are surround with the 60

+, the signature of the Earth Hour to

light up the event and pledge to

change the environment.

The group photo with the entire

members + audience with the

signature symbol of the earth hour.

One of our participants posted the

light up candle to the social media

The main visual for the Earth Hour,

It’s include the program highlight

and itinerary.

#2

PYC InternalYouth Jam

Expected Target audience

100, turn out rate: 150Ppl

POSMs:

1, Digital Visual (Facebook)

2, Online Campaign.

3, Banner (DIY)

Event description

28 Mar 2015, 7pm – 930pm, PTS

Involvement:

Union High School,

Chung Ling High school

HCC.

Event review

1, Lack of internal human resources

Achievement:

1, better networking

2, Youth able to perceive PTS as a youth center.

3, Create the massive impact

4, Social Media increase 200 users likes per days.

Review . Youth Jam

#3

Event descriptionYouth jam is an annual event by Youthstoday.com. It was a gathering for youths to have the activities and entertainment. Each

year, youth jam develop distinguish of concept/ theme and the main purpose is to foster a immerse sense of creativity to share

the positive attitude to the community and society.

Photo Gallery . Youth Jam


One of the participant posted the

video to their own wall to fulfill the

quest.

While the students had been

assigned to the different group and

they are required to completed their

task

The group photo with three different

High school + Core team members.

Participants are required to post

their group photo + check in

Penang Times Square to shown

completed on their task.

While the games end,

participant return to the place

and submit the video for us.

All group are required to shoot

a video to introduce about

themselves

#3

|

Car Boot Sales . Origami contest . Kiss of love

#1 Origami workshop1 February 2015. 1pm

#2 Kiss of Love + Unfold . Untold

14 February 2015.

7pm

# 3 Car boots sales21 – 22 March 2015 .

4pm .

@PenangTimesSquare

Collaboration

From this aspect, Penang

Youth Club serve as a

platform to share the

information/ event/

activities from the Penang

Times Square to the

Youths.

Some event were served

as a co-organizer which

we assist in approaching

for booths for the events.

Car Boot Sales . Origami contest . Kiss of love

|

Opt to Adopt . Kung Fu Night

#1 Opt to Adopt

Organize by HCC.

Strays are animals that have got lost or separated

from its owner or that have no owner.

According to The World Health Organization

(WHO), there are more than 200 million stray dogs

worldwide estimated. Stray dogs are seen through

garbage on the street looking for food, where

people would choose to ignore them. Most of the

people do not care about where the strays go, as

long as the strays are out of their sight.

Most people have a perception that strays are a

nuisance. But these are actual living feeling beings

that lead incredibly brutal and painful lives. And it’s

largely because of things that we humans have

done. Most stray dogs were thrown away by their

owners, born on the streets, or simply got lost.

Practically all of them ended up starving to death

or dying of untreated injury or disease. They did

not create their situation, but they have to live with

it — or as is more often the case, die with it.

As animal shelters may play a part of

controlling the population of strays, many

people still prefer getting a pet from pet

stores rather than adopting from a shelter.

Strays are perceived as ill, gloomy and badly

behaved. While some strays do fit those

descriptions, people do not realize that most

strays are in just as in good condition as those

dogs sold in stores.

As Mahatma Gandhi once said – the

greatness of a nation can be judged by the

way its animals are treated, it is essential that

our community address the problem of over-

population of strays. Strays should be treated

with respect and granted the same equality

and protection from the society.


Review . Opt to Adopt

The social media posted from the

different people.

One of the puppy had been

adopted.

The students had been gathered

around at the concourse area.


| Photo Gallery . Opt to Adopt

The poster of the Opt to Adoption

The participant is participating the

Paw walk with the puppy.

The committees are take care the

puppy and pass the puppy to the

audience gently.

Universiti Sains Malaysia (USM)’s Kung Fu Club was

established on 27th January 1976. Its

accomplishments can be credited to competency

of its members in martial arts as well as its highly

regarded status in the campus community. Most of

all, it is due to the sheer determination and

undying spirit of its members, that has been

passed on from generation to generation.

Our main objective is to spread the spirit of

martial arts and traditional culture in addition to

promoting unity and racial integration. We also

intend to inspire youths to learn martial arts as a

means to strengthen the body and mind,

developing individuals with strong principles and

discipline. Our efforts benefit the campus

community regardless of colour or creed.

#2 Kung Fu Night

Organize by USM.

Malam Kung Fu (MKF), the biggest annual

event of USM Kung Fu Club, is also the ultimate

night where its doors are open for all to witness

the most spirited display of Chinese Martial Arts

and Culture. It is the platform for our members

to showcase their skills that has been

painstakingly and diligently honed over the past

years.

For 37 years, this project has received very

good reviews from both within and outside the

campus, garnering support from Penang island

to the Malaysian peninsula, including

communities from various campuses nationwide

(USM Kubang Kerian, USM Nibong Tebal,

Universiti Utara Malaysia, Multimedia University

of Cyberjaya & Malacca, UTAR, etc.)..


Review . Kung Fu night

The 24 festival drum division

having the kicking start of the

event.

The Tai Chi division having the

closing post before they ended their

performance.

The streamers of their event and

been placed around PTS.


|Photo Gallery . Kung Fu night

With the Alumni of the Kung Fu

Club ex – committee.

One of the division with their

signature post before the

performance is start.

The group photo with the

different division in the Kung Fu

club.

|

Mr, Ms Youth. Earth Hour – Environment . Youth Jam – Mark Z

In conjunction with the Valentine days, we have conduct the online photo contest which able to provide a platform for youths to participate and enhance their confident towards themselves.

The prizes is sponsored by Penang Times Square

Online Contest

Valentine Village . Mr, Ms Youths

#1

The online contest had reached to 300

audience.

Our official facebook’s event page that

able to convey the organizer message

to the specific targeted audience.

The 1st runner up participants with the

sweetness post, which gather the

attention of 1,600 people.

The winner of the Mr + Ms Youth,

by outreached to 2,000 audience on

The Social Media.

The winner of the Ms Youth, that

Manage to get RM500 cash voucher

Sponsored by PTS.

The in house committee who able to

Share the idea + mind together,

Foremost, the sources of media who

Make this event successful.

Online Contest


#1

Online Contest


#1

On the March, we targeted to celebrate one of the

global movement – Earth Hour.

We had set a theme “ environment which have a

resonate with the earth hour. The steps is simple. Any

photo regard environment and #PYCEarthHour2015

than, contestant are eligible for this contest.

The prizes is sponsor by Penang Times Square.

Online Contest

Earth Hour . Environment

#2

Our committed committee who

share the event on their

Facebook wall to gather the

attention from their friends.

The 2nd runner up of the Earth

Hour contestant, who able to

gather the 600 people attention

towards the images.

The winner of the Earth Hour

contestant, who able to out

reach to 800 people and get

the most likes.

Online Contest


#2

Online Contest


#2

Additionally,

Each month, we will conduct an enriching series of workshop for the different students

Around Penang to engage with the interest with the positive effect.

By connect the students to the internet + Facebook to create a social awareness on the

Youth Jam – Mark Z.

Online Campaign

Youth Jam . Mark Z . March Session

#3

Social Media measurement

Highest outreach post


Average Post . User demographic


Increment of users

Overview - Key Performance Index for Penang Youth Club

Sum – up for the event

THE END . THANKS

THIS REPORT IS PREPARED BY

Penang youth club quarter 1 report

Data & Analytics

Transcript of Penang youth club quarter 1 report