Johannes Koponen // Demos Helsinki

Case Peloton Club

megatrends drive business With impact

Demos Helsinki!We are an independent not-for-profit think tank operating in the Nordic

countries.!

All of our projects are beneficial to the

society – society is our second client.!

We have ten full time employees from

various backgrounds.!

We focus to democracy and resource smart

economy.!

We combine futures studies and co-creation in our

projects.!

Demos Helsinki

Megatrends grow business

How can you say so? Let’s take a look at a very familiar example.

?

computers in 70’s

8

In 1984 it happened. ICT was connected to a megatrend of the 1980’s and 90’s: Individualisation. So personal computing began.

Steve jobs understood the megatrends of the 80’s and 90’s

INDIVIDUALISATION COMPUTING POWER

Personal computing

now a part of everyday life.

what are the Megatrends of 2014 driving peloton startups ?

user-centricness

Resource scarcity and climate changE

This is smart business

digitalization

The change is already here.

Phospor Cultivated land

Innovations Freedom

Probably not... However things are going

to change massively and fast.

BOTTOM LINE: What changes the most?

Most natural resources are consumed by

Homes Cars Food Shopping Consumer electronics Tourism

Homes

What if something optimized your energy consumption & minimized your home’s CO2 emissions in real time?

What if we never needed to build and heat new hotels?

Cars

What if it didn’t make sense in any situation to buy a vehicle to move around flexibly and economically?

Food

Housing

Mobility

Food

demand & disruption

Housing

Mobility

Food

This is the area where peloton club teams operate in the era of megatrends.

Housing ARPU≈ 900 €

Mobility≈ 500 €

Food 10–15% consumer spending

Facebook ARPU = 0.5 €

it means $£€

It also means impact.

conclusions: Peloton Club startups

...create customer value

....free people from natural resource dependency. ...scales like there is no end, i.e. is affordable, not eco-luxury!

Peloton Club

Peloton Club is the peer-incubator for smart startup companies. Our teams create solutions to big problems. They use the problems to scale and grow business. Where is the economy heading? Are we doomed to crises after crises, without any idea where we are going? It takes courage to say out loud that there is another way. It takes courage to make an impact in the new economy.

Meet some of our teams

how PELOTON club works?

14 sParraajaa AUTTAA

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Thanks!