Vince Jeffs

Director Product Strategy,

AI & Decisioning

Pega’s Innovation Lab –Sneak Peak

Maarten Keijzer

VP Product Management,

AI & Decisioning

This information is not a commitment, promise or legal obligation made by Pegasystems, including that to deliver any material, code, or functionality. The timing of

the development and release of any features or functionality described about our products remains at our sole discretion. ©2018 Pegasystems Inc.

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LAYER CAKE

SOFTWARE THAT

WRITES YOUR

SOFTWARE

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Decision Hub™

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Information on our roadmap is intended to outline our general product direction and it should not be relied on in making purchasing decisions. The information mentioned regarding potential future enhancements is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Roadmap information should not be incorporated into contracts.

The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

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Performance is based on measurements and projections using standard benchmarks in a controlled environment. Actual performance will vary depending upon many factors, including considerations such as the input / output configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to any stated here.

I agree

Not so hard on the eyes; random harbor printHard on the eyes; necessary fine print

• You can vote as we connote ! Use your smartphone and go to slid.io

• Our customer engagement storyline. Scene setup

• Innovation sneak peaks #1 to 4 during our story

• Polling results and Q&A

Agenda

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Enhancing Customer Convenience

Daniele is 26, owns a high-mileage CARX connected car, and has

multiple digital devices. She’s a proud but busy mom

• She wakes up today thinking everything is fine with her car

• She checks personal email, usually at lunch & night

• She commutes to work in her car everyday, and so her day starts

there…

Can we improve Daniele’s future?

Sneak Peak #1: Detection Using Deep Learning

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Deep learning detects and triggers an alert to

Danielle warning her of a pending maintenance

issue. How did it do that?

• Key vehicle sensor data is constantly streamed

to the Decision Hub

• Deep learning algorithms are used to learn when

a situation needs attention

• Deep learning fires, and Decision Hub

takes action

Create Predictive Profile Using Deep Learning

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Create Predictive Profile Using Deep Learning

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Create Predictive Profile Using Deep Learning

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MPG

Sneak Peek #1

• Maarten Demo

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Sneak Peak #2: AI Diagnostics for Technician

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Daniele doesn’t ignore this, and asks for help…

• Decision Hub sends Daniele simple explanation, and technical details

to technician of what it’s learned so far

• Decision Hub provides Next-Best-Action to technician to guide and

streamline problem assessment and suggested steps to resolution

• Daniele’s problem is solved …

with streamlined repairs

Sneak Peak #2

• Next Best Check

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Sneak Peak #3: Dynamic Email Notification

With our partners Movable Ink & Persado,

we deliver a personalized & dynamic…

“How did we do?” email to Danielle…

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How We Work Together

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Movable Ink & Pega

power testing for all

variants & send results

to Persado for analysis

and best language

learning

Persado generates 16

language variations to

determine best

emotions, symbols,

formatting, CTA and

positioning to engage

your customers

Movable Ink ingests

variations and sets up

test using only 1 HTML

image embed code – no

segmentation required

Movable Ink calls Pega

to get Next-Best-Offer or

Action dynamically, at

the time the email is

opened

Variant

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Per variant performance metrics

Special

Announcement

!

Reward

Yourself!

4.1. 2. 3.

Use Cases in Action: Optimizing Email Engagement

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Act Now

TAKE A LOOK

Clicca qui

Jump on this

awesome chance!

Heroes that Catch

Your Attention

• Combine personalized language

and emotion with intelligent

content to create the most

engaging content that rises

above the noise.

CTAs that Move You

to Take Action

• Generate call-to-actions that

inspire individual action enabling

brands to increase sales and build

powerful long-term relationships.

Subject Lines, Content &

Offers that Increase

Performance

• Use persuasive subject lines that

increase opens while delivering jaw-

dropping intelligent content at the

moment of open.

Integration in Action at CarX…

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Next-Best-Language x Next-Best-Content x Next-Best-Action = $$$$$

Movable Ink

server

Pega Customer

Decision Hub

Movable Ink serves

personalized images

Movable API

call to Pega

API returns

personalized

Next-Best-Offers

Image call is made is to

Movable Ink server

Email

opened

Dynamic email content

Personalized Email for Daniele

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Email

opened

Danielle, We appreciate your loyalty and are so happy we

were able to get you back to normal yesterday.

It’s pretty cool huh that…

From the time of trouble, in just 15 hours you

• Navigated to “Vince Maarten’s CarX Dealership

• Got your oxygen sensor fixed under warranty

• Signed up for our “Thanks To You” program

Can you just take a minute and tell us how well we did?

We’ll reward you with 100 points!

Image specific to Danielle

(car type, demographic,

etc..)

She opened this the day

after her car was fixed

Call to action button

tuned to emotional

language (urgency)

Danielle loves

Specific to what CarX did

for her car

Reward her with points

now that she signed up

Sneak Peak #4: Managing Next Touchpoint

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The next morning, Daniele’s friend, Janet (also proud owner of a CarX)

runs into her (literally) in a parking lot…

• We know Daniele’s car is involved in accident, but no airbag

deployed, and our prediction is it’s cosmetic damage only

• Daniele goes to mobile app & CarX website (looking at service

pages), and Celebrus streams us this data

• And we wait…as our models tell us there is a 95% probability she will

call us within 48 hours

• Again, we proactively work the issue, and we purposely pause

outbound treatments planned

Sneak Peek #4

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• Maarten Demo: Managing Next Touchpoint

Summary Poll Results

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• Sneak Peek #1 - Detection using deep learning

• Sneak Peek #2 - AI diagnostics for technicians

• Sneak Peek #3 - Dynamic email notifications

• Bonus Sneak Peek (no voting)

• Sneak Peek #4 - Managing Next Touchpoint

Questions?

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Visit the Customer Decision Hub Innovation Booth

Go here!

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