Peer-to-Peer Fundraising (P2P)
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WEDIDIT Visit our website at wedid.it Peer-to-Peer Fundraising
description
Empower Anyone To Fundraise On Your Behalf! http://wedid.it Allow folks to create their own personal page to fundraise for your organization or for things like joining your walk-a-thon. Gen-Y donors not only like to give, but they love to invite their friends to contribute. Empower staff and your most engaged supporters to boost your fundraising efforts by using peer-to-peer fundraising.
Transcript of Peer-to-Peer Fundraising (P2P)
WEDIDIT Visit our website at wedid.it
Peer-to-Peer Fundraising
What is Peer-to-Peer Fundraising?
The process of empowering individuals and groups to raise funds on your behalf by allowing (or assisting) them to communicate and
solicit prospective donors from their own networks and communities.
“Satellite Fundraiser” “P2P”
“Ambassador Fundraiser Campaign”
What is Peer to Peer Fundraising?
Old Model New Model
A way to ‘build your crowd.’ It u3lizes the people who already support you, and brings them on as fundraisers on your behalf.
Why P2P Works Networking!
• 72% of Millennial donors said they’d be willing to communicate with friends and family about ways to be involved in an organization they support.
• 74% of those polled said they would be highly likely to donate to a cause if asked by a friend or family member
*Source: Achieve: www.millennialdonors.com
What are the objectives of P2P 1. Acquire new donors. 2. Build reservoir of online donor information. 3. Strengthen social media assets - Facebook, email, Twitter 4. Empower your current supporters. 5. Create volunteer opportunities for current supporters.
Benefits of P2P MYTH: The only real way to measure fundraising
success is the amount of money raised
Increased engagement
More action = more “invested” in your organization
Low upfront cost
Failure is rarely failure
How WeDidIt Helps
• Personalized campaign page for every fundraiser • Fundraising packet for all Ambassadors with tips,
tricks, best practices, advice, and email & social media templates.
• Mobile App access to all Ambassadors • Email & Live Chat support for all Ambassadors • Page traffic for all Ambassadors’ pages when
requested
Assistance with your campaign
Example Campaign Page http://wedid.it/campaigns/1181
Getting Started is Easy! 1. List of supporters who will have fundraising pages
• ‘Ambassador’ fundraisers (AFs) 2. Photo, personal goal & bio for each AF
• who they are? why do they support you? why should their friends/family/co-workers should donate?
• OPTIONAL: Additional images & organization’s background info
• Explanation of where donations will go. • OPTIONAL: Internal competition & incentives.
• We recommend offering 2 prizes • most money raised & most donors acquired.
Personal Fundraising Pages
Case Study Alan T. Brown Founda3on P2P Campaign
Goal: raise funds for Health & Fitness initiative $200 / 15-day campaign / 9 ambassador fundraisers Considerations: • Get new younger donors involved with ATBF • Wanted a way to invigorate newly-formed Junior board • Didn’t want to exhaust main email lists Results: • _ _ _ _ over 15 days • __ of the 9 AFs reached their personal fundraising goal
Mobile App • No hardware required • Take donations anytime, anywhere • Safely empower anyone to fundraise • Capture and leverage valuable donor data
How Mobile Works
Easy to download ⌘ Great for in-‐person dona3ons
Questions?
Visit wediditfundraising.com
Create your Peer-to-Peer campaign with WeDidIt
and
Email us at
