peecho

... and the 4 secrets to global domination.

peecho

The math looks bad

aspirations = time to market

income x odds

peecho

peecho

peecho

Secret 1: be lazyCreating and marketing great websites is really hard...

So we sell from other people’s websites.

Running a print facility is really hard....

So we produce our products in other people’s factories.

peecho

Large EC2 spot instances Multi-AZ EC2 instances

REST API Multiple SQS queues

2. Order

intake

Multi-AZ RDS

1. Button

checkout

No-SQL SimpleDB

3. Product

processing

S3 file storage

SQS queue

Multi-AZ EC2 instances

peecho

Secret 2: be lazyCreating and managing infrastructure is really hard...

So we use other people’s services as much as we can.

Raising money is really hard...

So our system scales down capacity and costs when it can.

Predicting the future is really hard...

So we try not to think ahead. Instead, we try to be fast.

peecho

Secret 3: be lazy

‘The Facebook Like for cloud printing’

‘The print button of the internet’

‘From pixels to print’

Marketing your own product is really hard...

So we try to let other people do that for us.

peecho

Secret 4: work hardMarketing partners must be fed with scoops

Customers must be convinced of the value proposition

Customers must be convinced to place the button

Customers must be convinced to use marketing power to sell products

Facility connections must be implemented and managed

Orders must be tracked for customer service

Cloud print platform must develop continuously

All systems must be refactored mercilessly

peecho