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Creating a social media platform to promote the idea of Biking and Paddling across Vermont

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SOCIAL MEDIA STRATEGY

“Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.” ― Francois Gossieaux

Brought to you by :

Stephanie Reese

What is Social MediaHow can we use it to effectively market our products or ideas?

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----------------------------------------------------It is no secret that Social Media has changed our ways of marketing. Gone are

the days of businesses marketing to the customer. Via commercials, newspapers, magazine ads and the like. We now know what works, it is not marketing at our customers but talking with our customers. Essentially building a trust, to market with them instead of at them. This will be the corner stone to marketing Pedal and Paddle as a resource that the consumer can not do with out.

What is Social media?

It refers to the interactions among people who create and share with

others on the internet or virtual world. Facebook, Twitter, Linked in are just a few of the many options

out there to share with one another. We will share this social interaction as a business in the same manner people share on these social media

sites.

How can we use it effectively from a marketing standpoint?

• Use social media forums and tools to connect to others.

• Participate in other conversations that relate to our product.

• Listen to what people have to say about the product or idea.

• Comment and join blogs that our relevant to your product or idea.

• Answer all questions• Respond to positives and negatives that

are presented to you

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Social media & Business 2

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A solid growth for small business users.Small Business & Twitter use

(*) Growth of twitteruse during the last 3Years..

20122,869.654.879

2011

2010

2,069.234.475

1,948.627.553

Benefits of Social Media Campaign for Pedal And Paddle

• Generate Buzz• Generate Traffic• Generate Leads• Be part of your neighborhood• Join conversations• Work with your customers

creating a customer loyalty• Build a reputation

(1.9 billion Users)

(500 million Users)

(259 million Users)----------------------------------------------------

Social media popularity 3

----------------------------------------------------These top 5 are only the beginning of what is available to help you market your Product or idea.

Top 5 Popular Social Media

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SOCIAL MEDIA TOP 5-----------------------------------------------------------------------------------

% OF USERS

(1 billion Users)

(300 million Users)

Facebook

Twitter

Linkedin

Youtube

Google+

78.2%62.5%57.9%48.3%36.4%

KEYS TO A SUCCESFUL CAMPAGAIN

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----------------------------------------------------To have a successful campaign you must remember that you can not influence people unless you have monitored or engaged them. If you decided to short cut the first two steps and just try to influence your product or idea you will

not be successful. People in the virtual social world like real relationships and real connections with real people and real companies.

Monitoring and

Listening

Engaging & Participation

Influencing

Key to A succesful campagain

Who is Pedal and Paddle Tours?We came up with the idea of creating this community based sharing site on a 200 mile camping bike trip we took in 2010. Most people

traveling to other states, cities or towns search for food hotels entertainment. Why not have a place to search and rate bike rides with in a certain state? We decided to start with Vermont and over time create a data base of all 50 states. As we begin to expand the

next venture would be offering guided tours of the rides & paddles we have cataloged. Sharing our love of biking and paddling with others.

WHO IS PEDAL AND PADDLE? 5

Social media campaign 6

OUT LINE FOR PEDAL AND PADDLE SOCIAL MEDIA CAMPAIGN

Goals: The goals are to reach as many people as possible using social media to find the best places to pedal and paddle in Vermont. Creating as much traffic as possible to our website and blog. To create and generate a sense of community around the idea of sharing and chronicling bike rides in the state of Vermont.

Audience: The audience we will engage with is people who love to bike and paddle and love the outdoors. The age group can be from young to old as the two sports are often accessible to everyone. We will also have a target audience of other business that relate to bike riding and paddling such as retail, clubs, and bike tours.

What is the key message: A community based sharing site for like minded people. Creating conversations and rating systems to lure people into trying the site themselves and joining our conversations. The key message being sharing based community.

Social media campaign 7

OUT LINE FOR PEDAL AND PADDLE SOCIAL MEDIA CAMPAIGN

Social Media Channels• Facebook• Twitter• Blog• Pintrest• Utube

How we will capture the attention needed: Write a blog once a week on pedaling and paddling covering all aspects of it. Promoting that blog with a Tweet or Facebook post 2 days before it is released with an article from another source that relates to our blog for that week. Tweet and Facebook status updates 1x a day 4x a week with a picture or quote or question to invite people in for discussion. Tweet and Facebook 1x a day 3 days a week with a favorite re tweet or article to discuss. Tweet and Facebook 1x a week with an event happening in a community related to our site. Pintest 3 book marks updated weekly to keep fresh and current material on the board. Promote this with facebook and twitter 1x a week. Utube quarterly we will create a short how to video or video of a ride or paddle. To post and promote through all of are social media outlets

KEYWORDS FOR P&P

KEYWORDS

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Gender Difference 8

Keywords will be used to optimize our content. The use of these words will connect us with people who are targeting information which we have to offer. Bringing more traffic to our site as an end result. These are few to get us started my more will come as we venture out into the virtual word. It is a work in progress and always room for more.

BIKING, CYCLOCROSS, KAYAK,

CANOEING, MOUNTAIN BIKING, ROAD BIKING, TRAVEL,

ADVENTURE, VERMONT, BIKE TOURS,

PADDLING, PEDALING, BIKE REPAIR,

DIRT ROADS, NATURE, HEALTH, STAND

UP PADDLE BOARD, LAKES, RIVERS,

RESEVIORS, PAVEMENT ,

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Content

TwitterPintrestFacebook

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Video

Fresh Content Re tweets

Content for the site

Blogs

DiggYou tubeGooglePersonal Experience

The content for P&P will come from many sources virtual and paper. The list above is just an example of where we can find content that has already been created but bringing a stronger focus on newly created content will bring a fresher source of content to our social media. We can gain more exposure and more followers by having fresh content in the way of written experience, photos and video.

Social Networks 10

PLATFORMS IN USE CURRENTLY.

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TWITTER

FACEBOOK

BLOG

PLATFORMS NOT IN USE TO BE ADDED

Pedalandpaddletours.com

Instagram

Pintrest

About us 22

OUR PHILOSOPHYOur Philosophy at Pedal and Paddle Is to Share, Travel, Experience and of course have FUN!

OUR MISSIONOur Mission is to bring pedaling and paddlingExperiences to everyone so that they can then Enjoy our philosphy. A community based sharingSystem.

OUR TECHNOLOGYOur Technologies will maniny through our Website and Social Media efforts. Of courseWord of mouth is always best to direct peopleTo our concepts and ideas.

------About Us WWW.Pedalandpaddle.com

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THANK YOU !PEACE LOVE AND HAPPY TRAILS………..

FOR YOUR ATTENTION

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