Pecha Kucha Branding 2.0 Presentatie
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Transcript of Pecha Kucha Branding 2.0 Presentatie
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destination branding 2.0 | [email protected] | ©2009
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destinations: places to which one is going or is directed
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we don’t trust advertising and marketing brochures anymore
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a brand = what others think when they hear your name
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delivering an unforgettable experience different from all other experiences
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consistently the best destination brand world-wide
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the advent of social media forces rethinking of brand strategies
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branding 2.0 = two-way communication
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your brand lives on the web now
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the number one example of web 2.0 in travel
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engaging in a conversation on the Web
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web 2.0 is much more than technology, widgets or blogs
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communities dominate brands
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successful brand building with web 2.0
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if a slogan doesn’t alienate somebody, it isn’t going to engage anybody
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what happens when you stick to a great tagline
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inviting bloggers about your brand to your destination
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holland.com 2.0: but only for the USA
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commonly overused words in destination promotion
“Now you can get a taste of […] before you even arrive!
If you’re looking for a [1] young, lively city with a [2] vibrant nightlife, a [3] glimpse of an ancient
civilisation, a [4] cultural feast, a [5] musical odyssey, [6] stunning scenery, and a [7]
spectacular coastline - you’ve come to the right place!
[…] has all of this… [8] and more!
Take a look for yourself!”
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ineffective branding is even more ineffective in web 2.0 and social media
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effective branding is delivering to the promise in your brand message again and again