Pecha Kucha #2 - Starbucks - Matt Vroman & Adam Zimmermann
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Transcript of Pecha Kucha #2 - Starbucks - Matt Vroman & Adam Zimmermann
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About Us - Who we are
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About Us - What we do
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About Us - Why we matter
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Differentiation
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Customizable
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Personal Identity
"People promote their own brands — even promote themselves — by being Starbucks consumers," Jeff Swystun, global director at brand-savvy Interbrand.
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Cold Faceless Technology
www.dojostream.com/2010/05/16/straight-up-j/
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You are in the Club
user name:
password:
hipster
venti
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Why you want what I have
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Be the best and forget the rest
#1
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Diluting the Coffee
www.planetgreen.discovery.com
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App vs. Mobile Web
www vs. app
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Platforms
Coffee Drinking Apple Fanboys
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