PEC Toolkit · 2020-08-08 · 2020 CSA Leadership Symposium PEC Toolkit On AHIMA AHIMA is the...

2020 CSA Leadership Symposium PEC Toolkit

2020 CSA Leadership Symposium

REIMAGINE | REBOUND | RENEW

PEC ToolkitLeslie M. StokesChief Product, Marketing and Sales Officer

2020 CSA Leadership Symposium PEC Toolkit2020 CSA Leadership Symposium PEC Toolkit

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CONTENTS

Brand Success Statement

3 Brand Principles and Suggested Lexicon

Talking Points

Tips and Checklist for Brand Principles

Sample Message Responses

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Brand Success Statement

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AHIMA is the leading voice and authority in health information, wherever it is found.

BRAND SUCCESS STATEMENT

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2020 CSA Leadership Symposium PEC ToolkitEMPOWERING PEOPLE TO IMPACT HEALTH

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3 Brand Principles and Suggested Lexicon

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We are Empathetic We communicate through conversations, with authenticity and compassion.

We are Optimistic We speak with energy, focusing on positive outcomes rather than challenges.

We DemonstrateFortitude

Our communications are active, not passive. We thrive in our space of change, demonstrating confidence, openness, and adaptability.

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Brand Lexicon

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LEXICON: EMPATHYcomplex nuanced

diverse relevant

family responsibility

human subtleties

inclusive understanding

identity complete

integrity

accessible

authentic

care

choice

community

compassion

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LEXICON:OPTIMISMcatalyst of change miracles

discovery opportunity

empower progress

extraordinary tomorrow

forward-thinking

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LEXICON: FORTITUDEforecast

lean-in

meticulous

safeguard

stability

strength

thought-leaders

transformation

agile

authority

commitment

confident

continue

courage

dedicated

evolve

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Talking Points

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On HealthcareHealthcare is a sandbox for research, exploration, and progress. It is a space filled with remarkable discoveries and extraordinary outcomes, where yesterday’s miracles are transformed into today’s standards of care.

Today, healthcare has grown beyond its traditional and established silos, ever-changing and constantly evolving. Healthcare is now everywhere; we wear it on our wrists, collect it on our phones, and engage with it in our homes and workplaces. Advancements in the healthcare space continue to surpass our expectations because they are driven by a properly-managed foundation of health information.

AHIMA and the professionals we serve work to ensure that tomorrow’s healthcare will be even more connected, more accurate, more innovative, and more extraordinary than ever before.

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Healthcare Talking Points

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Talking Points identify critical messages to include when communicating about a specific topic.

Healthcare—and health information—is everywhere.

Health information is critical to healthcare evolution.

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On Health InformationHealth information is complex, nuanced, and ever-changing. An electronic signifier of identity, its integrity is as essential as a fingerprint, or social security number.

The data that comes with every healthcare experience—every conversation, knee tap, and blood draw—generates essential information that can significantly impact our personal and collective wellbeing. The responsible collection, protection, and analysis of health information allows practitioners to provide effective care, innovative economic engines to run, researchers to make life-saving discoveries, and individuals to maintain good health.

Because of its uniquely-human characteristics, the proper management of health information requires a diverse range of expertise and a deep understanding of a space that is in constant evolution. AHIMA-certified professionals keep health information human. Our credentials are proofof our commitment to staying informed and up to date in the subtleties of this critical resource.

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Health Information Talking Points

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Health information is human information.

Health information drives innovation.

Health information impacts wellbeing.

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On AHIMAAHIMA is the leading voice of health information. Using our deep understanding of health information, we lean into the future and forecast where healthcare will move next.

As advocates and educators in an ever-evolving space, we are dedicated to providing our professionals and their partners with the support and insights they need to continue leading the evolution of healthcare.

We embrace the new opportunities for growth that emerge within our profession, every day. AHIMA-Certified professionals ensure that the sensitive health stories of the patients in our care remain accurate, accessible, protected and complete, at all times.

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AHIMA Talking Points

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AHIMA is the voice of health information within healthcare.

AHIMA is an advocate and an educator for the health information community.

AHIMA professionals embrace new opportunities and technology.

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On AHIMA-Certified Health Information ProfessionalsAHIMA-Certified Health Information Professionals keep health information human. As leaders at the intersection of healthcare, technology, and business, we possess a uniquely comprehensive view of a resource that is critical to meaningful health innovation. The accuracy, protection, and accessibility of health information remains our priority as the definition of healthcare continues to evolve.

By ensuring that the person in front of the data is always considered, and remains connected to their information at every touchpoint, we empower our partners in both traditional and emerging health spaces to make effective—and often life-saving—decisions.

Our AHIMA credentials serve as a mark of confidence for the organizations we steer and the patients we serve, proving our expertise in an ever-transforming space.

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On AHIMA-Certified Health Information ProfessionalsAHIMA-Certified Health Information Professionals keep health information human. As leaders at the intersection of healthcare, technology, and business, we possess a uniquely comprehensive view of a resource that is critical to meaningful health innovation. The accuracy, protection, and accessibility of health information remains our priority as the definition of healthcare continues to evolve.

By ensuring that the person in front of the data is always considered, and remains connected to their information at every touchpoint, we empower our partners in both traditional and emerging health spaces to make effective—and often life-saving—decisions.

Our AHIMA credentials serve as a mark of confidence for the organizations we steer and the patients we serve, proving our expertise in an ever-transforming space.

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AHIMA-Certified Professional TalkingPoints

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AHIMA-certified professionals keep health information human.

AHIMA-certified professionals are leaders at the intersection of healthcare, technology, and business.

AHIMA-certified professionalsempower our partners.

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On Leadership in Health InnovationLeadership in health innovation requires leadership in health information. For organizations in healthcare, technology and business, having a complete understanding of health information and its associated opportunities and risks, is critical to continued success.

A person’s health information is their most valuable information. When your team handles it in any capacity, you become a stakeholder in that person’s wellbeing. To ensure the health information your organization collects is used safely and to its full potential, a critical perspective is required.

AHIMA-certified professionals see the people behind the data. We translate the output of information into strategic insights that evolve into meaningful outcomes, and safeguard your organization from legal, financial, and ethical risk. AHIMA credentials are proof of a robust education and an ongoing commitment to staying relevant in a complex and evolving space. Effective leadership teams in traditional and emerging health spaces require the critical perspective of a trusted, AHIMA-certified professional.

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LeadershipTalking Points

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Leadership in health innovation requires leadership in health information.

AHIMA-certified professionalsprotect organizations from risk.

When your team handles a person’s health information, you become a stakeholder in their wellbeing.

Leadership teams in healthcare, technology and business require an AHIMA-certified professional.

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TIPS AND CHECKLIST FOR BRAND PRINCIPLES

EMPATHY

q Have I communicatedvalue to thehealthcare ecosystem

q Have I focusedon the HumanInformation,keeping mysentences efficientand clear?

q Have I consulted thebrand lexicon forempathy-basedlanguage?

OPTIMISM

q Is the overall tone ofmy messagepositive?

q Have I removed anyunnecessary,negative references?

q Have I consulted thebrand lexicon foroptimism-basedlanguage?

FORTITUDE

q Am I speaking withconfidence?

q Have I positionedhealth informationprofessionals asexperts and leaders(not just potentialexperts and leaders)?

q Have I consulted thebrand lexicon forfortitude-basedlanguage?

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1. What do you do for a living?

2. What value do health information professionalsbring to their healthcare organizations?

3. How do health information professionals impactme as a consumer, or my care as a patient?

EXERCISE: HOW COULD YOU RESPOND?

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Template:

As a Health Information Professional, I draw on a comprehensive understanding of [area of

study], [area of study], and [area of study] to ensure that the health information collected,

accessed, and used by professionals throughout healthcare, is [adjective(s)].

In my specific role as [Title and/or name of organization] I [oversee/lead/am part of] a team of

[professionals]. By [meaningful action], [meaningful action], and [meaningful action], we

[description of your primary objective, or the type of support you provide to patients].

As a professional in health information, what do you do?

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Example:

As a Health Information Professional, I draw on a comprehensive understanding of [clinical

practices], [data management], and [operations] to ensure that the health information

collected, accessed, and used by professionals throughout healthcare, is [done so responsibly,

and effectively].

In my specific role as [Chief HIM & Exchange Officer for Children’s Health] I [oversee] a team of

[other health information professionals]. By [serving as calm source of information for patients

and their families], [directing families to the patient portal for accurate clinical guidance], and

[working on new ways to make record management more efficient], we [provide critical support

to the people, patients and clinicians who need it most].

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As a professional in health information, what do you do?

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Template:

Health information is the data that comes with every healthcare experience. Every new

[interaction during a healthcare experience], [interaction during a healthcare experience], and

[interaction during a healthcare experience] in the healthcare space generates essential

information that significantly impacts our personal and collective wellbeing.

Health information is complex, nuanced, ever-changing and deeply personal. Because of these

uniquely human characteristics, its proper management requires a diverse range of expertise.

What exactly is health information?

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Example:

Health information is the data that comes with every healthcare experience. Every new

[conversation], [knee tap], and [blood draw] in the healthcare space generates essential

information that can significantly impact our personal and collective wellbeing.

Health information is complex, nuanced, ever-changing and deeply personal. Because of these

uniquely human characteristics, its proper management requires a diverse range of expertise.

What exactly is health information?

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Template:

The responsible collection, protection, and analysis of health information allows practitioners to

provide effective care, economic engines to run, researchers to make life-saving discoveries,

and individuals to maintain good health. In my role at [Healthcare Organization] this is

demonstrated by [specific action of team or contribution]. This work is contributing to [describe

a positive outcome or impact that occurred as a result of this contribution]. This will impact

[who? Individual/community/group/technology/workflow/system] by [description of the positive

impact—how has this contribution benefited the individual/group/etc. above?].

How do health information professionals impact the health industry?

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Example:

The responsible collection, protection, and analysis of health information allows practitioners to

provide effective care, economic engines to run, researchers to make life-saving discoveries,

and individuals to maintain good health. In my role at [Healthcare organization] this is clearly

demonstrated by [the integrity of the claims data we submit regularly]. This work is

contributing to [the development of interactive, population health focused dashboards]. This will

impact [our health care communities] by [ultimately allowing them to work with other local

entities to better assess the status of the health needs in their area and develop more

comprehensive improvement plans].

How do health information professionals impact the health industry?

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Template:

Health information professionals use our [characteristic/skillset/quality] and [characteristic/

skillset/quality] to enhance the lives of the people around us. By keeping the person in front of

the data considered and connected to their information at all times, we ensure that their

healthcare experience is as positive and successful as possible.

Healthcare is also everywhere now; we wear it on our wrists, collect it on our phones, and

engage with it in our homes and workplaces. Health information professionals use our human

perspective to inform [adjective] systems, [adjective] technologies, and better patient

outcomes overall.

How do health information professionals impact me as a consumer, or my care as a patient?

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Example:

Health information professionals use our [interest in data] and [attention to detail] to enhance

the lives of the people around us. By keeping the person in front of the data considered and

connected to their information at all times, we ensure that their healthcare experience is as

positive and successful as possible.

Healthcare is also everywhere now; we wear it on our wrists, collect it on our phones, and

engage with it in our homes and workplaces. Health information professionals use our human

perspective to inform [more connected] systems, [more intuitive] technologies, and better

patient outcomes overall.

How do health information professionals impact me as a consumer, or my care as a patient?

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PEC Toolkit · 2020-08-08 · 2020 CSA Leadership Symposium PEC Toolkit On AHIMA AHIMA is the...

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