Pearlident

PearlidentBrian Canning Harry ONeill

Pearlident

A unique toothpaste, giving you the confidence to be the best

Celebrity Endorsement

Ryan Reynolds

Opening Scene

Allow our audience to associate Pearlident with cleanliness and success through a white bathroom and our endorsement, Ryan Reynolds

Why Reynolds

As Reynolds is a young to middle aged, successful, attractive celebrity, we felt that, coupled with his smile, he would make a perfect candidate to be the face of Pearlident.

Scene IIReynolds is in red carpet attire, conversing with other successful people.

We aim to encourage consumers to view our product as classy, stylish, attributes that are displayed in this shot.

Harrington 2013

The emphasis isnt on quality or tangible value, but on the emotion and intangible value

Final SceneRepetition of the slogan Pearlident logo appears on screen

The imagery in this scene is used to imply desirability

Confidence

Pearlidents main selling point is the confidence that it offers consumers

Pearlident