PearlAcademy_Prospectus2015

Delhi : A-21/13, Naraina Industrial Area Phase II, New Delhi - 110 028

Tel: 011 498 07100/101

NOIDA : B-25, Sector-59, NOIDA - 201 301

Tel: 0120 490 4000, 490 4001

Jaipur : SP-38A, RIICO Industrial Area, Delhi Road, Kukas, Jaipur - 302 028

Tel: 01426 414 800, 227 515/616/617

Mumbai : SM Center, Andheri Kurla Road, Marol Naka, Andheri East

Tel: 022 405 85400, 7506412262

Toll Free No. : 1800 103 3005

www.pearlacademy.com | [email protected]

SCHOOL OFCOMMUNICATION,

MEDIA & FILM

SCHOOL OFCREATIVE BUSINESS

SCHOOL OF FASHION,STYLING & TEXTILES

SCHOOL OF DESIGN

Igniting Creativity. Empowering Careers.

PROSPECTUS 2015

Design & Business 01

Pearl Academy Campuses 02

Life at Pearl 06

INTRODUCTION

School of Fashion, Styling & Textiles 11

B.A. (HONS.)

Fashion Design (UGFD) 12

Fashion Styling & Image Design (UGFSID) 14

Fashion Media Communication (UGFMC) 16

PG DIPLOMA

Fashion Design (PGFD) 18

Fashion Styling & Image Design (PGFSID) 20

Interior design & styling (PGIDS) 22

Fashion Communication (PGFC) 24

PG Professional Diploma

Indian Couture(PGIC) 26

MASTERS

MA Design Fashion & Textiles (MAFT) 28

Diploma

Professional Photography (PP) 30

Fashion Media Makeup (FMM) 32

Styling for Interiors (SI) 34

Fashion Womens Wear (FWW) 36

School of Design 39

B.A. (HONS.)

Interior Architecture & design (UGIAD) 40

Product Design (UGPD) 42

Jewellery Design (UGJD) 44

PG DIPLOMA

Jewellery Design (PGJD) 46

COURSES

School of Communication, Media & Film 49

B.A. (HONS.)

Communication design (UGCD) Pathway in Graphic Design & Advertising 50

Communication design (UGCD) Pathway in Experience Design 52

Communication design (UGCD) Pathway in Interactive Media Design 54

Communication design (UGCD) Pathway in Film & Animation 56

PG DIPLOMA

Communication Design (PGCD) 58

School of Creative Business 61

B.A. (HONS.)

Fashion & Lifestyle Business Management (UGFLBM) 62

Luxury Brand Management (UGLBM) 64

Online Business(UGOLB) 66

PG DIPLOMA

Fashion Business (Marketing & Merchandising) (PGFBMM) 68

Fashion Business (Lifestyle Retail) (PGFBLR) 70

Luxury brands (PGLB) 72

Online Business (PGOLB) 74

PG Professional Diploma

Entrepreneurship and Family Business (PDEFB) 76

PR & Event (PDPRE) 78

MASTER

Fashion Marketing (MAFMG) 80

GLOBAL OUTLOOK

Awards and Honours 82

Portfolio - Graduating Event 84

Shaping Success Stories 86

Shaping Young Minds 88

Shaping Global Avenues 90

Scholarships 92

Shaping Careers 94

Pathways & Learning Structure 95

Admission Procedure 104

THE WORLD OFDESIGN & BUSINESSToday, the business of Design is beyond just apparel or

accessories. From Photography and Films to Styling and

Make up, from Brand Communication to Fashion

Journalism and PR, from Set design to Interiors, from

Fashion Retail to Manufacturing, the Design and Lifestyle

industries have branched out into a number of allied

services and the need of the hour is to find talent and trained

manpower for all of these sectors.

Pearl Academy is a pioneer in the Indian market combining

online and face-to-face classtime in a structured manner

thus making learning more effective and engaging.

After carefully studying the requirements of the industry,

Pearl Academy realized that a handful of courses in the

fields of Design and Business are inadequate to address the

emerging needs of this vast industry. The very reason why Pearl Academy introduces 4 schools of creative learning.

Pearl Academys 4 schools of creative learning

These schools specialize in imparting a structured and

balanced combination of theory and practice in different

fields of design, creative and business arts.

So if you aspire to make your mark in the fields of Design

and Lifestyle Business, this is the right place to nurture

your dream. Equipped with sound knowledge of the

industry and practical and personal skills required to stand

apart from the crowd, you have the world waiting for you!

PEARL ACADEMY CAMPUSES

Over the last 20 years, Pearl Academy has evolved into a globally renowned institution of higher

learning that caters to the Design, Fashion, Business and Retail Industries that are focused on

addressing lifestyle demands. It has augmented into an institution, which has developed and continues

to develop courses to ensure that the industries it caters to are equipped with people who have the

requisite technical, leadership and creative skills to spearhead growth, innovation and social

development. In 2014, the India Today Nielson Survey ranked it factually as the second best fashion

college. Pearl Academy was ranked best design college in North India by Edutainment awards. Pearl

Academy has four campuses - Delhi, NOIDA, Jaipur and Mumbai. Hostel facilities are available at all

locations.

DELHI

Located at Naraina, an erstwhile garment manufacturing stronghold of the city, the Delhi Campus is

spread across eight buildings and houses a plethora of facilities that provide the necessary

infrastructure to deliver courses effectively. World-class infrastructure and facilities along with globally

qualified faculty provide students with a holistic learning experience.

The Delhi campus is fully equipped and has been the launchpad of design and business professionals for

the last 20 years.

MUMBAI

Our campus in Mumbai, the commercial capital of India has been planned in conjunction with the

industry and in keeping with industry needs. Good labs for media, fashion and interiors have ensured a

world class learning experience for students. A strong Industry Advisory board and experienced faculty

right in the centre of bustling Mumbai makes it a great place to get ready for the creative industries.

02 03

JAIPUR

The Jaipur campus has an excellent infrastructure to facilitate design learning and education. Shrimati

Pratibha Patil, Hon'ble Ex-President of India, laid the foundation stone of this campus on 29th January

2007, during her tenure as the Governor of Rajasthan. The Jaipur campus boasts state-of-the-art

Jewellery & Gemology labs. It is fully equipped with learning equipment and spaces required by an

international design college and boasts of alumni who are amongst the who's who of design

professionals today.

The Jaipur campus hosted the 14th International Conference of the International Foundation for

Fashion Technology Institutes in 2012. Spread over 3.28 acres, the state-of-the-art Jaipur campus

provides its students with advanced teaching facilities, making it the ideal place to learn the nuances of

fashion and design. The campus also won the 'Best Learning Building' award at the World Architecture

Festival Awards, 2009.

NOIDA

Centrally located in the heart of NOIDA, the campus is built to facilitate excellent education for the

increasing number of fashion and design aspirants. Spread over 1 lakh sq. ft. of academic space, the

NOIDA campus offers unique courses like Interior Product Design, Fashion Business (E-commerce) and

Motion Graphics Design, increasing the scope for learning and success. The NOIDA campus is replete

with infrastructure and facilities that are at a par with global standards, which help in shaping an

excellent career in the world of fashion and design. It is the only campus that houses a state-of-the-art

Interior Product lab. It also has well-stocked Library and Resource Centre along with Design Studios,

Drawing Studios, Art Rooms, Pattern-making Studios, Sewing and Cutting Labs, Printing and

Embroidery Labs, Computer Labs, Testing Labs, Make-up Labs and more.

04 05

LIFE AT PEARL

06 07

PEARL UTSAV

Rocking Performances,Social Media indulgencesand Musical Euphoria

Pearl Academy organizes every year

Pearl Utsav where students from more

than 20 colleges participate in various

competitions. The event full of bustling

activities where more than 200 students

from Delhi Universities as well other

universities engage in multiple activities

Khichak (photography competition),

Nukkad Natak (drama contest),

Spotlight (dance competition), A Walk to

Remember (fashion show), Melody Arrest

(singing competition), and Keep Calm

and Design (T-shirt design contest).

Winning students receive cash prizesand

gift prizes.The students jive to the music

of Euphoria, one of Indias oldest and the

best rock bands.

CANVIRONMENT

Delivers a glamorous and mesmerizing international evening celebrating the Spirit of Sustainability by a Fashion Show

Hindustan Tin Works Limited, the

leading Can manufacturing company in

India along with Pearl

Academycelebrated their much

anticipated The Spirit of Sustainability

fashion show event for the Canvironment

Week in New Delhi. Where the students

showcase their innovative and beautiful

designs created out of tin cans and metal

scrap.Its aim is to make a noteworthy

and sustainable impact by creating an

all-round awareness about the exclusive

benefits of usage of Cans, the vital one

being its eco-friendly nature.The whole

event revolves around passion and

perseverance to mobilize the cause, Save

our Planet. By building a strong and

united Global force, which will lay the

foundation to create an Environment,

which is Canvironment friendly.

BHARAT GODAMBE

An exciting and interactive workshop that unleashes new avenues and broadens students horizons on shaping a career in the media make-up industry in India.

The interactive workshop witnessed

young and zealous students gathered

together for learning a few tips and

tricks by the renowned Bollywood make-

up artist Bharat Godambe.Celebrity

make-up artist Bharat Godambe gave the

students an insight into media make-up

industry in India and also infused them

with ideas on how they can shape their

careers in this fast growing industry.

Bharat Godambe shared his expertise on

celebrity make-up by showcasing a few

looks, including the Red Carpet look for

Bollywood stars with face contouring as

well as special occasion make-up.

DESIGN POLYGON

Marathon of Music, Drama, Literature

Pearl academy organize workshop

byabsolutely brilliant mentors in their

respective fields for the foundation level

students.Coming from the innovative

brains, it is an awesome experience to

learn from these artists mentoring our

students during these workshops.

What is Design Polygon? It is a set of

multidisciplinary workshops for the

students of foundation level at Pearl

Academy. The workshops are curated

keeping in mind the emerging trends in

design education, students interest &

aspirations and learning outcomes. The

workshops are designed to include

diverse disciplines such as drama,

literature, film, street art, photography,

and yet offer foundation students a

learning experience relevant to their

disciplines.

SHINGO SATO FOR FACULTY & INDUSTRY

The Transformational Reconstruction Magician

Pearl Academy organizes

exclusive 3 day workshop on

Transformational

Reconstruction for Faculty

members. Our faculty members

learnt the techniques and tricks

from none other than the world

famous Japanese couture

designer Shingo Sato. His TR

technique is very much different

from the conventional pattern

making representing the 3-D

fashion creations. Shingo share

many things inclusive of concept

on a half bodice, Volume

Conceptual transformation on a

half skirt, TR Draping basic,

Twisted draping, Sach

integration draping, Origami

pocket, Box integration

technique, Balloon technique

and Sleeve Transformation.

POW WOW

Oodles of Curosity, Craziness & enthusiasm

Pow Wow for freedom is a

series of heterogeneous,

energetic and curious multi-

disciplinary workshops for the

fresher batch. Each workshop

has an interesting underlying

sense of freedom in it.

Students creatively explore a

new activity and are let to

break barriers and feel free to

express themselves. Pow Wow

is more about breaking

inhibitions and knowing what's

hidden behind those in order

to see, think and envisage

beyond boundaries.

HERITAGE SPACES Zafar Mahal The New Lease of Life

The historical buildingsZafar

Mahal, Mehrauli, Delhi. The

structure built by Mughals was

the last one raised by them and

was acting as the royal palace

for Mughals during the Urs of

Hz. Bakhtiyar Kaki. Pearlites

from level-2 of Interior

Architecture and Design (IAD)

course did a short design

assignment on the same with the

theme Zafar Mahal The New

Lease of Life. The results were

undoubtedly amazing with some

interesting space design

plans.In association with Indian

National Trust for Art and

Cultural Heritage (INTACH),

Delhi, the hard work of students

was put up on the walls of

INTACH Building. The

exhibition which was open for

the public was inaugurated by

INTACH Chairman Maj. Gen.

Gupta.

08 09

STUDENT PROJECT COMPETITION

Pearl Academy,

Department of Business

organizes competition for

collegestudents to submit

synopsis of their original

project work related to

marketing, merchandising

& innovative business

models, retail management

& digital business ,

Textiles & apparels,

Fashion & design, art,

culture & tradition.

COMIC CON

An event that motivate the

youngsters to explore

professions of storytelling

through graphics and

illustrations of the pop

culture. The students display

illustrations of their works

and share a little about the

story behind their creations

with NDTVPrime.Our young

and talented Pearlites of the

Communication Design course

participate at Comic Con,

New Delhi.

ART FEST

Santa Fe University of Art and Design

Every Year Pearl Academy

gives an opportunity to

Pearlites to explore, learn &

grow amongst fellow artists

from Santa Fe.The Students

get exposure of three weeks

at the Santa Fe Art Fest.

BUSINESS WEEK

Pearlites were challenged to

kick start a business within the

constraints of budget & time of

Rs. 2000 and hours at a

workshop aimed to develop an

entrepreneurial spirit amongst

students.

PEARL ACADEMYSCHOOL OF FASHION,STYLING & TEXTILES

SCH

OO

L O

F FA

SHIO

N

4 yr

s. B

.A.

(Hon

s.)

To fulfil your dreams, follow your path; your thought without fear and judgement.

Let there always be a mentor that helps you through. Find that mentor in Pearl. It's

where your first dream will come to reality.

Nikhil Mehra

FASHION DESIGNER

FASHION DESIGN (UGFD) - DELHI, NOIDA, JAIPUR, MUMBAI

Creating fashion doesnt just entail a vivid imagination and instinct for creativity. It also involves many

decisions and myriad techniques, focused on a central idea. Pearl's Fashion Design course builds a strong

foundation in terms of design sense, conceptualisation, independent research, creative application and

individual artistic expression.

Fashion design runs the gamut from eveningwear to sportswear, womenswear to menswear, and kidswear to

knitwear. Students are asked to choose their area of interest and sharpen their creative ideas. Students are

also introduced to various historic fashion and art movements as exemplars and how these influence

contemporary fashion. This is the very reason why fashion houses, designer labels, luxury brands, apparel

retail brands and ready-to-wear fashion industries seek our students.

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CAREERS

Fashion Designers

Fashion Stylists & Coordinators

Product Developers in Design Merchandising

Creative Pattern Makers

Fashion Illustrators

Costume Designers

PLACEMENTS

TARUN TAHILIANI

SHANTANU AND NIKHIL

JJ VALAYA

ROHIT BAL

PANTALOON

FUTURE GROUP

HOMESHOP 18

WILLS LIFESTYLE

SHEEN GLOBAL

YASH RAJ FILMS

Anubha JainUG, Fashion Design

Vikram SagarUG, Fashion Design

Garima AroraUG, Fashion Design

12 13

Dhwani BakshiUG, FSID

Jyotsana GoyalUG, FSID

Keshav BajajUG, FSID

FASHION STYLING AND IMAGE DESIGN (UGFSID) -DELHI, NOIDA, MUMBAI

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CAREERS

Fashion Stylists and Image Designers

Brand Stylists

Styling Co-ordinators

Stylists in Advertising

Stylists in the Television Industry

Coordinators in Publication

PLACEMENTS

MYNTRA

THE WEDDING DESIGN COMPANY

ADITYA WALIA

STALK BUY LOVE

MADURA F & L

After my studies at Pearl Academy I wanted to do something out of the box.

Presently, I am working as a Senior Stylist with Vogue India. I do a lot of trend

forecasts and celebrity-cum-cover editorials. And I see a lot of opportunities in

future as people are now becoming aware of fashion and sense of style.

Aditya Walia

STYLIST/PHOTOSTYLIST

Make-up artists, fashion stylists and image designers are highly sought after in the media industry.

Celebrities, media personalities and public figures need to be well-dressed and styled at all times to maintain

their image in front of their fans and followers. The Fashion Styling and Image Design course instills the

expertise to create the desired image for these personalities.

Initially, the course focuses on concepts, skills and training to create a sense of style through an image.

Gradually, it accentuates the co-relation between thoughts and arrangement of styling solutions in diverse

areas of fashion, retail, media and entertainment. The industry internship finally readies the budding stylists

to take on the world.

14 15

FASHION MEDIA COMMUNICATION (UGFMC) -DELHI, MUMBAI

The Fashion Media Communication course emphasises on communicating fashion through media formats such

as journalism (print, electronic or new media), events and promotions (public relations and advertising). The

students study Elements and Principles of Fashion Design, Fashion Value Chain, Product Categories, Fashion

Weeks, e-Fashion Retail and Trend Forecasts to promote fashion and lifestyle brands. Editing and writing for

different formats such as print, broadcast and digital are also a core element of this course.

The course hones creativity, innovation and judgment along with intellectual acumen to formulate, develop and

communicate conceptual arguments rooted in the context of fashion promotion. The course trains budding

fashion professionals who develop creative and efficient communication concepts.

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CAREERS

Fashion Journalists

Fashion PR Professionals

Fashion Editors

Fashion Event Designers

PLACEMENTS

VOGUE

ELLE

FEMINA

GENESIS

MYNTRA.COM

FASHION AND YOU

COSMOPOLITAN

WOMENS ERA

I am a part of this dynamic Fashion Communication sector for three decades now.

The sector has grown immensely in the last decade and I believe it's still at a very

nascent stage. A lot more is yet to happen. It is a delight to meet these young and

lively Fashion Communication graduates working in print, digital & broadcast

journalism, event design firms, advertising agencies and choreographers among

others. The sector needs many more talented fashion literates who are excellent

communicators to address the ever-changing society and fashion audience.

Meher CastelinoFASHION CRITIC

Praatika UG, FMC

ShivaniUG, FMC

Siddhali DoshiUG, FMC

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2 yr

s. P

GD

iplo

ma

FASHION DESIGN (PGFD) - DELHI, NOIDA, JAIPUR, MUMBAI

Fashion Design is a unique amalgamation of art and application. It involves many decisions and myriad

techniques, focussed on a central thought called the idea. Students of the PGFD course learn to successfully

manage their careers as designers in the industry.

Our Fashion Design course is tailored to build a strong foundation in terms of design sense,

conceptualisation, independent research, creative application and individual artistic expression. Our

students are preferred over students from most other institutions by fashion houses, designer labels, luxury

brands, apparel retail brands and ready-to-wear fashion industry.

The course is delivered in conjunction with Domus Academy, Milan. Students have an option of doing a

module in Milan and get additional exposure to the international industry.

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CAREERS

Design Houses

Export Houses

Buying Houses

Entrepreneur

Retail Fashion Brands

NGOs and Developmental Sector

Forecasting Agencies

PLACEMENTS

TARUN TAHILIANI

SHANTANU AND NIKHIL

ROHIT BAL

MANISH ARORA

JJ VALAYA

W

FUTURE GROUP

YASH RAJ FILMS

RELIANCE INDUSTRIES

SHAHI EXPORTS

Garima AroraPG, Fashion Design

Archna HarikumarPG, Fashion Design

Agrima JainPG, Fashion Design

I have studied Fashion Design from Pearl Academy. Since then, my vision for a

career in Fashion was to create clothes for special occasions, be it a wedding gown

for a bride, a red-carpet outfit for a celebrity or any couture garment. Clothes to me

are the language of a wearer and a glimpse of their personality. My journey and

growth as a designer has provided context to my creativity.

Leon VazFASHION DESIGNER

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FASHION STYLING & IMAGE DESIGN(PGFSID) - DELHI, NOIDA, MUMBAI

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CAREERS

Stylists

Personal Stylists

Image and Fashion Consultants

Visual Merchandising

Fashion Consultants

PLACEMENTS

VOGUE

HARPER'S BAZAAR

AW STYLING

L'OFFICIAL

MTV

Praneeth PonugumatiPG, FSID

Juhi KhanPG, FSID

Resham KarmchandaniPG, FSID

Presently I am working with Gautam Kalra, the renowned Freelance commercial

stylist. Apart from this I have worked with few of the best stylists, magazines,

designers and celebrities like Arjun Bhasin, Aparna Chandra, Harper's Bazaar,

Manish Arora for Kingdom of Dreams, Namrita Joshipura, Rohit Gandhi, Rahul

Khanna, Kareena Kapoor, Diana Penty, Shikhar Dhawan etc. Each assignment has

individually given me a new learning experience which has helped me grow more at

every stage. The journey of getting into this professional life started from the

assignments and fun at Pearl academy which made me strong to face the real

challenges of life.

Saumya KanodiaSTYLIST

The Postgraduate Diploma in Fashion Styling draws on both industry practices and academic research. This

course prepares a student for a career as a fashion stylist, and is designed to be practical with individual and

group project work, cross-course collaboration opportunities, student presentations supported by critiques,

tutorials, workshops, demonstrations and field trips. The course helps gain a solid ground in visual and

communicative skills in fashion media styling, develop creative networks and work collaboratively with other

image-makers to produce professional work. Styling is a profession that has seen tremendous growth in the

last few years. It is a platform, which has spawned many other professions such as wardrobe stylists, food

stylists, editorial positions and costume styling for film and theatre industry. Stylists also collaborate with

designers and brands to edit and construct collections for upcoming seasons. Fashion stylists also team up

with design houses to come up with capsule collections for specific brands and product range.



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INTERIOR DESIGN & STYLING (PGIDS) -DELHI, NOIDA, JAIPUR, MUMBAI

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CAREERS

Interior Decorators

Home/Store Stylists

Designers with Interior Firms

Designers with Furnishing Houses

Freelance Home Stylists

Dcor Journalists

PLACEMENTS

EVOK

GODREJ INTERIO

VERVE INTERIO

HS AHUJA & ASSOCIATES

ZED INTERIORS

FUTOMIC DESIGNS

ATRIUM ARCHITECTS

Alisha ThakurPG, IDS

Aashna ChaudhryPG, IDS

Rubina KhuranaPG, IDS

I am working as a Space Designer for Wrap Art & Design where we do exhibitions,

events and design for commercial and luxury space. My dream of excelling in this

field inspires me to move forward in life and my passion for the same reflects in my

performance.

Abhinav KapoorEXHIBITION & SET DESIGNER

A home is a reflection of the people who live in it. Today, people want their homes to be more than just

comfortable and attractive; they want them to be a work of art.

Interior Design & Styling is an in-depth course that covers the fundamentals of interior design and styling.

Any interior design consultant working with interior spaces must have the skill and ability to select

appropriate colours and style to create interior schemes that are visually attractive and coherent.

To do this effectively, students must have a thorough understanding of design elements, so that they can

successfully deconstruct and reconstruct any style effectively and make changes and adaptations to reflect

the individual preferences of the client.

On successful completion of this course, students are able to create visually pleasing yet practical design

solutions. The course is delivered in conjunction with Domus Academy, Milan. Students have an option of

doing a module in Milan and get additional exposure to the international industry.

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Pro

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FASHION COMMUNICATION (PGFC) - DELHI, MUMBAI

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CAREERS

Fashion Journalists

Fashion PR Professionals

Fashion Editors

Fashion Event Designer

PLACEMENTS

VOGUE

ELLE

FEMINA

GENESIS

MYNTRA.COM

FASHION AND YOU

COSMOPOLITAN

WOMENS ERA

It's been three years since I have been in this field. My basic knowledge from Pearl

Academy was of great value to me in my path to a fruitful professional career. At

present, I am working as a Brand Consultant with a PR firm. My job profile

includes media management and interaction, client servicing, brand

communication, crisis management, managing events, to name a few. I have a

diverse range of high-end brands in my fold. I am handling brands like Fendi, Tods,

Grey Goose, Swarovski Elements, Mots, Hennessy etc.

Dashpreet KaurFASHION PR MANAGER

The Professional Diploma in Fashion Communication course is aimed at graduates wanting to develop

careers or for those wishing to work in the fashion communication industry as fashion journalists (in

print, digital or television), fashion photographers or may be, event designers. The course which is

validated by the Domus Academy, Milan, allows professionals from varying undergraduate backgrounds

to pursue a successful career in the rising fashion, luxury and the media sectors.

This Postgraduate professional programme places a higher emphasis on professional practice within a

global context where individuals experience an industry focused curriculum with projects with some of

the leading fashion publications or fashion brands in the country. At the end of the year, students have

the opportunity to undertake a four-week Advanced Fashion Communication module at Domus Academy,

Milan or take up an internship in India to facilitate progression into professional careers in their area of

interest.

The curriculum offers a unique combination of fashion and media modules to cater to the educational

objectives of each student.



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INDIAN COUTURE (PGIC) -DELHI

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CAREERS

Interior Decorators

Home/Store Stylists

Designers with Interior Firms

Designers with Furnishing Houses

Freelance Home Stylists

Dcor Journalists

PLACEMENTS

EVOK

GODREJ INTERIO

VERVE INTERIO

HS AHUJA & ASSOCIATES

ZED INTERIORS

FUTOMIC DESIGNS

ATRIUM ARCHITECTS

India has been a country rich in textiles, Known to the world as vast resource of techniques and design of

textile arts and crafts but what has brought it into the main focus is emergence of Indian Couture over last

few years.

Couture is the word representing exclusively crafted garments which can be defined as masterpieces created

out of the best quality fabrics, intricate embroidery and detailing on the surfaces, applied and executed to

perfection. The course Indian Couture reinforces unique facet of a couture collection; its selectiveness.

Traditional textiles and silhouettes are the foundation of this selectiveness and the world has for centuries

turned to India for being inspired. This course enables a student to understand usage of indigenous heritage

textiles and traditional Indian silhouettes in Indian Couture. The course empowers students from

multidisciplinary experiences to embed individual design philosophy and articulate the same creatively

through successful couture collection. The course is very focused on silhouette building with a core

foundation of Indian traditional textile structures, techniques and treatments. The inclusion of royal and

classic patterns spread over various eras also contributes to the uniqueness of this course.

The objective of the course is to develop sensitivity towards materials, craftsmanship, Technology unique to

couture by working very closely with the Masters be it artisans, weavers as well as couturiers to learn the

intricacy of Classic Indian Couture. The graduating couturiers will embark into this elite business lobby,

Indian Couture by being spotted as labels initiating unique choices into Indian wear and Bridal wear.

26 27

MA

Pro

gram

MA DESIGN - FASHION & TEXTILES (MAFT) - DELHI

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CAREERS

Stylists

Concept Thinkers

Designers

Managers

Creative Thinkers

Entrepreneurs

Lecturers or Researchers in fashion

vocational and academic fields

Higher level research degrees (M.Phil or

PhD)

PLACEMENTS

PANTALOONS

GENESIS EXPORTS

MANDIRA BANSAL

CKS CONSULTING

Anuja KhandelwalMA, Fashion & Textile

Purnima ShandilyaMA, Fashion & Textile

Diksha PrabhakarMA, Fashion & Textile

Being in the fashion design industry and working in core design development is

very challenging yet extremely exciting. The turning point started with Masters in

Fashion at Pearl Academy. Ever since it has been an enriching experience being

involved in various design projects with Tarun Tahiliani, Pearl Academy, Rohit Bal

and the Middle East market and many more. Like a pandora's box unwinding, the

joy of designing is so contagious that all this seems just the beginning.

Richa SoodFASHION DESIGNER

MA Design (Fashion & Textiles), a course of international repute, offers two specialist pathways: to broaden

and deepen existing knowledge; and to give necessary experience and confidence to work in the international

fashion industry. This programme provides students with complete knowledge about the Global Fashion

Industry, enabling students to establish their individual creative identity.

FUTURE PROSPECTS

The Indian Fashion & Textile Industry has an overwhelming presence in the economic life of the country.

Apart from providing one of the basic necessities of life, it also plays a pivotal role through its contribution to

industrial output, export earnings and employment generation of the country. And with the advent of

international brands and acceptance of traditional Indian crafts in the Indian market, the Indian Fashion &

Textile Industry is making its presence felt in the global market. Even Indian designer brands are making a

mark in the western markets, creating new avenues for the upcoming designers.

28 29

PROFESSIONAL PHOTOGRAPHY (PP) (with BTK Berlin, Germany) - DELHI, MUMBAI

For learnin

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CAREERS

Fashion Photographer

Photo Journalist

Still Life Photographer

Wildlife Photography and Documentary

Professional Practice with Newspapers,

Magazines and Digital Media Houses

The kind of exposure we got from Pearl was phenomenal with live projects, fashion

week shoots, beauty shoots, architectural walks among others. The exposure was

not only limited to the boundaries of academics but was much beyond that. This

helped us realise our aesthetic skills with commercial acumen. Pearl faculty and

guest speakers from the industry gave us very good insights. All I can say is that

Pearl taught us how to look through a cameras eye and guided us on what to look.

BTK Berlin trip was superb.

Abhishek WadhwaPHOTOGRAPHER

This course encourages a generation of visual ideas and teaches the techniques to put them into practice.

With hands-on training, real life shoots and specialist photography tutors, this course will encourage a

multi-genre approach to photography spanning fine art, journalism and commercial practice. The course

is delivered through a blend of:

Lectures

Demonstrations

Studio work

Guest lectures

Practicals

Workshops

The course is rigorous, with analytical and critical approaches to photographic imagery, together with

the context of fashion, architecture, wildlife, product etc. Experience studio shooting using well-equipped

photography studios, digital darkroom and make up studio within the Academy and also explore digital

image production and manipulation.

This course is conducted in collaboration with BTK, Germany. The programme consists of 12 modules

(including 3 modules offered during four-week international study programme at Berlin), spanning 3

trimesters with 13 weeks in each trimester in one year.

30 31

FASHION MEDIA MAKE UP (FMM) - DELHI, NOIDA, MUMBAI

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CAREERS

Makeup artist / hair stylist for Fashion

Photography

Promotion Events, Runway Shows, Film &

Television

Freelancers and Professionals

Navreet JosanRESIDENT TRAINER - NORTH INDIA

Conceived with technical assistance from London College of Fashion (LCF), UK, the Fashion Media

Makeup course imparts training on international trends and techniques. It offers intensive conceptual

and practical study & training for those serious about a career in High Fashion Makeup Artistry. It

teaches makeup and hairstyling techniques from a uniquely artistic perspective with in-depth training,

and is specifically designed to meet the needs of students and the industry.

The programme is offered in 3 terms of 13 weeks each

Term 1 - Emphasis on understanding of elements, principles and concepts of Cosmetic Skin Care,

Makeup Studies, Hair Styling, Visual Studies & Information Technology

Term 2 - Covers areas of Creative Makeup, Creative Hair Styling, Media Makeup, Visual Studies and

Information Technology

Term 3 - Provides the student with the opportunity to take application to a higher level of understanding

and practical realisation. It includes Promotional Makeup, Hair Decoration, Basic Hair Design,

Photographic Styling, Working Environment and Visual Studies/Portfolio

Pearl Academy gave direction to my dreams and helped me channel my talent to

shape a career that is more than just a job - its a passion. And that is a beautiful

feeling!

32 33

STYLING FOR INTERIORS (SI) - DELHI

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CAREERS

Home Stylists

Home Furnishings

Interior Decorators

Aparna KaisthaINTERIOR STYLIST

It was only after my graduation when I started working in the field I felt something

amiss, which is when I was introduced to Styling for Interior. As a stylist I worked

with various magazines like Elle Decor, BBC Good Homes, Casaviva and also did

freelance shoots for Maxim and Femina. I have also styled brochures for various

stores and done up store and window displays. As a field I think Interior Styling is

an extremely upcoming field as more and more people are moving into builder

houses and semi-furnished rented apartments where there is a greater need for a

decorator to help do up the space than a full on designer.

The programme provides an overview of the major aspects of styling, so that you can alter the look of a

space without changing the structure of it. The programme comprising 3 trimesters (40 credits each)

aims to train stylists for the furnishing and interior designing industries to perform as part of a team to

style spaces or as individual entrepreneurs. Topics covered in the program include:

Styling of spaces for function and ambience

Contemporary interior styles

Creating your own style through space visualization

Colour conceptualization to make colour work for you

Material explorations

Furniture & Artwork in interiors

Guiding you in product selection

This programme is designed for students with an interest in sourcing and resourcing materials for use in

styling of homes. It aims to provide comprehensive understanding of developing a personal style through

visual communication and its application in the interiors and soft furnishings industry through classroom

lectures, practicals, market study and sourcing, lab work, assignments and design projects. The final

trimester consolidates and develops your ability to stylize and plan your own work through a Final

Project.

34 35

FASHION WOMENS WEAR (FWW) - DELHI, NOIDA, JAIPUR, MUMBAI

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CAREERS

The course aims at enabling students to design

Indian and fusion style casual wear and

occasion wear. They can launch their own label,

open a boutique or studio of their own, catering

to the domestic market, or choose to work as

assistant designers and sampling coordinators in

domestic and export houses.

Kirat KaurFASHION CONSULTANT, BURBERRY

It is a complete course touching all major areas of design, art and craft culture in

respect to current fashion. Coming from absolutely different background, we

learnt the basics - right from threading a hand-sewing needle to stitching high-

fashion Couture Garments in a span of one year. And now i feel more responsible for

the revival and uplift of rich Indian Crafts and our artisans.

India is a country where traditional and handicraft based products manifest themselves in our everyday

lives, ensuring that they never stay away from norms set by its glorious past. This 1-year course offers

in-depth knowledge in Womens Wear category with special emphasis on Indian method of cutting and

tailoring as well as western styling for todays consumers. The 1 year duration is divided into 3

trimesters of 13 weeks each.

You will start with design theory and illustration techniques, which are basic skills for any designer.

Simultaneously, you will learn how to realize your ideas into real products with sound technical know

how. There is a great opportunity of designing with Indian textiles and our indigenous handcrafted

techniques like embroidery and block printing. These will guide your inspiration for making

contemporary Indian silhouettes. You will also learn how the business part works once the merchandise

is ready. This will include inputs on understanding of Indian clients' needs, market segmentation and

branding, small scale garment production, quality control, sourcing, collaboration with suppliers, display

and presentation of fashion, and related entrepreneurial aspects in the fashion industry.

36 37

PEARL ACADEMYSCHOOL OF DESIGN SC

HO

OL

OF

DE

SIG

N

Interior Architecture Design involves the application of creative and technical expertise to an interior

environment to enhance the quality of human life. The canvas is multidisciplinary and multidimensional;

covering art, architecture, technology, furniture, lighting, materials, products, cultural anthropology, social

science, professional practice, etc.

The Interior Architecture Design course at Pearl Academy aims to nourish minds with a spirit of inquiry,

sensitivity and responsibility, and empower them to create harmonious interior spaces, which reflect a

balance of individual aspirations, aesthetics, sustainability, function and commercial viability. The course

inculcates professionalism, design excellence, ethics and critical appraisal keeping in mind the ascending

levels of subject complexity in a progressive manner.

The 4-year UG Course helps to develop an understanding of the functioning of the Interior Architecture

Design industry within the overall context of residential and commercial interior spaces and envisages an

integral experience to provide the necessary knowledge and skills to be employed at the entry level in ones

chosen area of work.

For learnin

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CAREERS

Interior Architecture & Design

Interior Renovation

Design Practice & Consultancy

Design Entrepreneurship

Design Education & Research

PLACEMENTS

AMPRAPALI GROUP

KOTHARI ASSOCIATES PVT. LTD.

MODUS DESIGN STUDIO

SPACE MATRIX

CASA PARADOX

ETERNITY INTERIORS

Aashna BajajUG, IAD

Upasna GuptaUG, IAD

Shivangi GoyalUG, IAD

INTERIOR ARCHITECTURE & DESIGN (UGIAD) -DELHI, NOIDA, JAIPUR, MUMBAI

The abilities of an interior architectural designer have been admired as they posses

a perfect blend of innovate design sense and technical knowledge of a space. At

Pearl Academy, students are trained to zoom in and out of a space such that they

formulate a strategical scheme of large projects as well as pay attention to the

minutest details. The industry has appreciated the multi-disciplinary minds that

help in enriching the overall experience of their clients.

Prerna Jain

INTERIOR ARCHITECTURAL DESIGNER

4 yr

s. B

.A.

(Hon

s.)

40 41

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CAREERS

The graduate of this programme will be employed as a product designer / interior products designer /

design merchandiser at the entry level in the domestic/international / export industry and NGO in

interior products / retail / manufacturing industry. They could also become Design Entrepreneurs and

consultants. The successful graduate of this programme may avail of the Academys placement services.

Shrishti KhannaUG, IPD

Sunaina MongaUG, IPD

Karishma PadiaUG, IPD

PRODUCT DESIGN (UGIPD) - NOIDA, MUMBAI

The 4-Year BA (Hons) in PD offers a program with

emphasis on development of product design

professionals with competency to perform

effectively for the rapidly changing and an

extremely dynamic interiors and retail products

industry. The students will exhibit competency in

design and development of product collections for

the interiors and retail products industry. Their

ability would extend from concept development

from inspiration to 3D realization, integrating

market, consumer, and technical requirements,

trends and influence application and production

feasibility. The students would be able to

communicate their design digitally and with hand

skills. They would demonstrate design expertise

along with contextual business and commercial

understanding.

The program will provide a graduate learning

pathway in distinct levels of subject complexity and

differentiated areas of specialization to a diverse

background of students to learn in-depth -

Lighting and luminary design

As a product designer I have worked with some wonderful clients like Pepsico,

Community Empowerment Lab and The Terai Tiger Trust, to name a few.

Each assignment has helped me grow tremendously. It's been a fabulous journey

that started with experimenting and having fun at Pearl Academy to facing

real clients in the real world and now designing for the length and breadth of

the country.

Vidisha Singhal

PRODUCT DESIGNER

Interior accessories & objects dart

Kitchen ware

Bath ware

Products for hospitality industry

Eco-friendly and sustainable product design

The program will aim to inculcate in the student the

capacity, the drive, and the value-based

professional competence to address varied

situations in the world of work that can be

transformed into added business value.

Most importantly, the program will hone creativity,

initiative, innovation and judgment along with

intellectual acumen to formulate, develop and

communicate conceptual arguments rooted in a

holistic perspective of the business context.

The program will enable the students to acquire

sufficient diversity of experience and understanding

through learning at institutional settings elsewhere

in India and overseas. They will be enabled to set for

themselves graduation goals and to lead themselves

into learning choices appropriate with the set goals

42 43

For learnin

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CAREERS

Designers in Jewellery Industry

Fashion Jewellery Designers

Accessory Designers

Entrepreneurs

JEWELLERY DESIGN (UGJD) - JAIPUR

I design jewellery under my signature label, which I introduced just after the

completion of my course at Pearl Academy. In 2011, I was nominated 'Rising Star'

for my creativity and designing by JCK, Las Vegas Show, given to five selected

designers (Jewellery Artists) from all over the world who are entering this field as

young talented aspirants.

Khushboo Lakhani

JEWELLERY DESIGNER

The Indian gems and jewellery industry, one of the fastest growing segments in the country, is undergoing a

colossal change. Influx of corporate culture in a big way is creating new job opportunities for academically

trained professionals. Besides, the changing domestic lifestyle needs are providing very fertile grounds for

entrepreneurs with innovative ideas, approach and distinct product lines.

The Jewellery Design course prepares professionals with these qualities. After the basic creative orientation,

the course strengthens students with the necessary skills for designing jewellery; basic knowledge and

understanding of jewellery making, materials and processes involved, cultural and commercial contexts and

their applications in terms of new product development in jewellery and extended accessories. Students are

encouraged to be creative; independent, original thinkers; and entrepreneurs.

PLACEMENTS

GITANJALI JEWELS

TITAN INDUSTRIES

NAKSHATRA

NIRAV MODI

AGNI

TBZ

PC JEWELLERS

ANMOL JEWELLERS

44 45

JEWELLERY DESIGN (PGJD) - JAIPUR

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CAREERS

Jewellery Designers & Consultants

Jewellery Product Merchandisers

Product Development (PD) Managers

Fashion Jewellery & Accessory Designers

Entrepreneurs

PLACEMENTS

GITANJALI JEWELS

TITAN INDUSTRIES

NAKSHATRA

NIRAV MODI

AGNI

TBZ

PC JEWELLERS

ANMOL JEWELLERS

Studying at Pearl Academy became my foundation for great years. The education

was superb and learning journey was most rewarding. The campus has a unique

and comfortable atmosphere with excellent professors who sincerely want to aid

you in the learning process.

Aakriti JainJEWELLERY DESIGNER

The Indian jewellery industry is growing and modernizing. The consumer and market place is changing. New

technologies are setting in fast, affecting and altering the production methods and design possibilities.

Jewellery product development does not simply involve aesthetic understanding, knowledge of jewellery

materials and making but also understanding the new age consumer, developing a right product for them and

reaching to them at the right time, place and manner. Harnessing all the available resources for developing a

successful jewellery product is a great challenge. The jewellery industry is in need of professionals with

higher level of understanding and additional individual qualities to be involved in the new product

development process. This post graduate course is aimed at equipping students with leveraging and directing

their existing knowledge base towards new jewellery product development.

The course is delivered in conjunction with Domus Academy, Milan. Students have an option of doing a 4

week module in Milan and get additional exposure to the international industry.

2 yr

s. P

GD

iplo

ma

46 47

PEARL ACADEMYSCHOOL OF

COMMUNICATION, MEDIA & FILM

SCH

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F C

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MU

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, FI

LM &

ME

DIA

Communication Design covers a broad range of skills, knowledge and career options, all centered around the

design of visual communication for print, screen, space and interactive.

Our BA (Hons.) Communication Design has four pathways with the first and second years common for all

students. After completing the first year of foundation studies, the students are introduced to the basics of

visual communication design, including Graphic Design, Typography, Colour, Illustration and Photography,

in the second year. It also familiarizes students with communication media in a holistic manner. The third and

fourth years are the years of specialization where the students choose their pathway and develop in-depth

knowledge and skills that are focused on the specific area of Design.

In the Graphic Design & Advertising pathway, the students specialise in design for print media, studying subjects including Publication Design, Illustration, Packaging Design, Production Techniques, Marketing,

Branding and Advertising.

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CAREERS

Advertising Agencies

Graphic Design Studios

Art Direction

Brand Design and Strategy

Newspaper, Magazine and Book Design

Multidisciplinary Design Studios

Corporate Communications

Illustration

PLACEMENTS

OGILVY AND MATHER

MUDRA COMMUNICATIONS

JWT

DORLING KINDERSLEY

PENGUIN

CORPORATE EXECUTIVE BOARD

CHANAKYA MUDRAK

WRAP DESIGN

MCCANN ERICKSON INDIA

DENTSU INDIA

Pearl CD course was my launchpad. Today I am running a design and brand asset

management consultancy firm, Fejjo, with a team of 15 talented people who make

the business what it is today. We have clients like TATA, GE (General Electric),

GAIL (India) Limited, Pearl Academy to name a few. This is a very exciting field

and each project is a new opportunity for us to extend our creativity.

Harmind

GRAPHIC DESIGNER

Shreya SadhanUG, CD

Shruti SinghalUG, CD

Pranika JainUG, CD

COMMUNICATION DESIGN (UGCD) Pathway in Graphic Design & Advertising - DELHI, NOIDA, JAIPUR, MUMBAI

4 yr

s. B

.A.

(Hon

s.)

50 51









The Experience Design pathway encourages students to create physical, spatial environments to solve a particular need or create a specific experience. This includes studying Event and Exhibition Design,

Branding and Communication in Physical Space, Design of Retail Environments, 3D computer-aided design,

Visual Merchandising, Signage and Lighting.

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CAREERS

Event Management and Design

Visual Merchandising

Exhibition Design

Retail Experience Design

Museums and Interpretation


Theme Parks and Entertainment

PLACEMENTS

WIZCRAFT

ELITIFY.COM

GENESIS LUXURY GROUP

PERCEPT D MARK

E FACTOR ENTERTAINMENT PVT. LTD.

TAFCON

SERCON

After having completed the CD course from Pearl Academy, I have undertaken a

number of projects which include projects for interiors for thematic spaces ranging

from furniture, false ceiling, wall cladding, to doors and lighting. I have designed

projects on themes such as Sustainability, and Residential interiors based on set

design concept.

Currently, I am engaged in designing a resort project in Palampur. It is projected to

be an interactive self-sustaining project which aims to use minimum intervention

from outside.

Ratnanjali Khurana

EVENT MANAGER

Prerna JainUG, CD

V. SubasriUG, CD

Rahil JainUG, CD

COMMUNICATION DESIGN (UGCD)Pathway in Experience Design - DELHI, NOIDA, JAIPUR, MUMBAI

52 53









The Interactive Media Design pathway specialises in screen-based interactive content. You will study subjects such as Web Design, User Experience Design, Prototyping, Interactive Digital Media and Coding

for Designers.

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CAREERS

Web Design

User Interface Design / App Design

Computer Games Design

E-learning and E-publishing

Advertising and Promotion


Interactive Exhibits and Installation Design

PLACEMENTS

CHANAKYA MUDRAK

WRAP DESIGN

PERCEPT D MARK

E FACTOR ENTERTAINMENT PVT. LTD.

MATCHBOX

LOWE LINTAS

OLIVE E-BUSINESS PRIVATE LIMITED

As a student at Pearl Academy I had loads of images and feelings that I wanted

to communicate in a different way than traditional visual communication. Today

I have started my own firm, Double Click Designs, the work is very exciting and

I see a lot of scope for Interactive Designers in the future, especially in the

corporate world.

Niyanta Puri

INTERACTIVE DESIGNER

Akarshan KhannaUG, CD

Neha KhuntetaUG, CD

Chhavi JainUG, CD

COMMUNICATION DESIGN (UGCD)Pathway in Interactive Media Design - DELHI, NOIDA, JAIPUR, MUMBAI

54 55









In the Film & Animation pathway you will specialise in design and direction of screen-based communication. You will study subjects including film language, storytelling, screen writing, visual

storytelling, character design, videography, lighting, film and animation techniques & styles, sound design,

compositing, editing, and post-production.

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CAREERS

Film and Television Production Houses

Television Channels

Animation Production Houses

E-learning and E-publishing

Motion Graphics Designers for

Television and Film

Advertising Agencies


Corporate Communications

PLACEMENTS

YASH RAJ FILMS

UTV

NDTV

CREST COMMUNICATIONS

RELIANCE MEDIAWORKS

CARTOON NETWORK

The Pearl Academy course helped set the base for who I am today. Currently, I am

analyzing films on diverse issues and have won accolades at film festivals across

the country. I have been able to develop my passion into a profession and live every

minute of it.

Abhishek Chandra

ANIMATION & FILMMAKER

Archana ThapliyalUG, CD

Salil BahlUG, CD

Arush DevUG, CD

COMMUNICATION DESIGN (UGCD)Pathway in Film & Animation - DELHI, NOIDA, JAIPUR, MUMBAI

56 57

COMMUNICATION DESIGN (PGCD) - DELHI, MUMBAI

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CAREERS

Entrepreneurs

Design researchers

Design managers

Brand Strategists

Design Strategists

UI/UX

Data Visualization and Management

Advertising

PLACEMENTS

ADVERTISING AGENCIES

DESIGN HOUSES

VARIOUS BRANDS

MNCS REQUIRING UI/UX

MNCS REQUIRING DATA

VISUALIZATION

Salil BahlPG, Motion Graphics

Srishti GuptaPG, Motion Graphics

Neha KhuntetaPG, Motion Graphics

At present I am working as Motion Graphics Designer at ELITIFY.com. Since my

childhood, I have been fascinated with design, colours and wanted to work in a

creative field like design. I feel a designer / artist has the freedom of expressing any

emotion, feeling, happiness or even sadness through his/her artwork, it can be

through any form of art. I have experienced that design solves problems and helps

explore new avenues. My current objective is to take up design related projects so

that I am able to apply my ideas and techniques that I have learnt.

Arush DevMOTION GRAPHICS DESIGNER

Course Overview

Communication Design essentially connects people through meaningful and effective

conversations/communication, which then leads to action. This is possible if one understands why people do

what they do and provide appropriate solutions to various challenges.

This program helps look at the essence of communication where design can help improve and find meaningful

solutions through suitable media. These solutions can take the form of communication products, systems,

services, or experiences. It provides opportunity for graduates from varied backgrounds to come together

and co- create effective communication solutions globally as well as locally.

During this program students will gain the proficiency in 2 main aspects of communication design:

Strategic Design Thinking

Design Application and Practice

Course structure

Semester 1: The first semester lays the Foundation for Design; where students learn Design methods

processes and sensibilities, develop sensory and perceptual thinking, and understand human centric

design.

Semester 2: In this semester, the learning concentrates on the holistic understanding, developing

communication strategies and skills of various communication media such as print, audiovisual,

interactive, and spaces.

2 yr

s. P

GD

iplo

ma

Semester 3: In third semester, students take their previous learning to the next level and engage in

application through complex projects, often mentored by industry experts. Students also learn about

Entrepreneurship and go for internship/industry experience in this semester.

Semester 4: Students engage in Final Project leading to the Post-Graduate Diploma. This semester provides

the maximum scope to create meaningful research oriented sustainable project solutions and strategies with

successful implementation.

58 59

SCH

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F C

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BU

SIN

ESS

PEARL ACADEMYSCHOOL OF CREATIVE

BUSINESS

4 yr

s. B

.A.

(Hon

s.)

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CAREERS

Merchandising Specialists Merchandisers

in planning, buying and manufacturing

Marketing Managers

Buyers

Store Mangers

Supply Chain Specialists

Entrepreneurs

Store Managers

Department Managers

Visual Merchandisers

Operation Managers

Marketing and Sales Managers

Customer Services Managers

Retail Merchandisers

FASHION & LIFESTYLE BUSINESS MANAGEMENT (UGFLBM) -DELHI, NOIDA, MUMBAI

I have done Fashion Business Management from Pearl Academy. I always wanted

to combine my creative skills with my business acumen. I am working as a Product

Developer with American Eagle. As fashion products change every season this is a

very exciting field to work in. Currently, more and more brands are coming to India

and I see a very bright future for myself and others in this area.

Saurabh Chadha

MERCHANDISER AND BUYER

Fashion & Lifestyle Business Management course goes beyond fashion and design to impart essential

knowledge about the global industry, thereby creating entrepreneurs, retailers, marketers, merchandising

specialists and business heads. The curriculum is well structured to build a sound basic ground for business

competencies in core technical areas of the fashion industry. It also imparts basic, advanced and research

based education in the chosen area of specialisation. The course covers modules like Business Environment,

Fashion Industry Appreciation, Elements of Fashion Design, Business Communication Skills, Market

Dynamics, Merchandising , Visual Merchandising, Sales promotion & public relations.

Fashion & Lifestyle Business Management course provides learning pathways to students of diverse

backgrounds. It helps them garner in-depth skills in Product Development, International Sourcing,

Industrial Engineering, Fashion Merchandising, Production Planning, Marketing of Fashion Products,

Consumer Behaviour and Organisational Behaviour.

PLACEMENTS

CASCADE ENTERPRISES

TRIBURG

NEXT SOURCING

MACY'S

AMBATTUR CLOTHING

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CAREERS

Luxury Brand Managers

Luxury Marketers

Luxury Store Managers

Luxury Shopping Consultants

Publicity and Luxury PR Experts

Luxury Buyer and Merchandisers

LUXURY BRAND MANAGEMENT (UGLBM) - DELHI, MUMBAI

As a student of Luxury Brands at Pearl Academy, I found it an exciting experience.

Submissions, celebrity lectures, an in depth study of luxury market in India

including a great experience in Milan which gave a chance to intern with one of the

world's leading luxury brands Burberry, as a fashion consultant and a visual

merchandiser.

Shruti Bhardwaj

FASHION CONSULTANT, BURBERRY

The Luxury Industry is one of the most dynamic, challenging and high-growth sectors in the world. A large

number of global luxury brands such as Burberry, Louis Vuitton, Tods, Gucci have long entered India and it

is only now that brands like Hermes, Christian Louboutin, Missoni, Emilio Pucci, Roberto Cavalli have

woken up to Indias immense potential. Driven by the brand-conscious youth, the luxury market in India is

likely to grow at over 20 per cent every year and will touch US $ 14.72 billion by 2015.

The changing market conditions have boosted the demand for highly competent luxury professionals who can

take up key positions in Luxury Marketing, Luxury Retail Operations, Luxury Merchandising & Buying and

other related areas. This course has been designed to explore and learn about the luxury industry and its

management strategies. Students will learn the fundamentals of Luxury Marketing, Branding, Pricing

Strategies and Consumer Behaviour, etc.

The course incorporates a unique 4-week module at NABA, Milan in the fourth semester. Students will learn

Luxury RetailOperations and Retailing Management along with Luxury Buying and Merchandising. The

international module will expose them to the international luxury brands and their working.

PLACEMENTS

CHANEL

LOUIS VUITTON

BURBERRY

DIVA'NI

DIA COLOR

LUXE GROUP

INFINITE LUXURY

SALVATORE FERRAGAMO


RELIANCE BRANDS

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CAREERS

Category Managers

Product Merchandiser//Planner/Buyer

Business Analyst/Marketing Analyst/

Marketing Analyst/Trend Analyst

Management Trainee- Marketing

Communications /Marketing/Digital Content

Quality Control Manager

PR and Event Manager

Entreprenuers

ONLINE BUSINESS (UGOLB) - DELHI

In May 2014, two of India's better-known e-retailing companies, Flipkart and Myntra, merged. The deal was

estimated to be worth about INR1800 CR. Soon after we saw Amazon entering the Indian online market. In

just one year, we have seen lakhs of fashion and lifestyle e-commerce brands (www.cooliyo.com,

www.limeroad.com, www.zivame.com ) take birth in the virtual business battlefield.

There is a huge demand for business professionals who understand fashion and lifestyle products as well as

can blend in the creative vitality of online business organisations.

The three-year under-graduate business course will equip graduates with fundamentals of business

management, dynamics of online business, behavior of e-commerce organisations, understand online buying

behavior to create consumer engagement strategy of Indian consumers and advanced analytics to make

profitable business.

The two-year under graduate course will equip graduates not only with fundamentals of how online business

organisations need to be managed for a long period of sustainable profits, but also challenges students to

achieve career goals by fueling their own passion.

PLACEMENTS

AMAZON.COM

MYNTRA.COM

JABONG.COM

SNAPDEAL.COM

FASHIONANDYOU.COM

LIMEROAD.COM

KOOVS.COM

Shagun SawhneySTUDIO MANAGER, KOOVS.COM.

Teachers at pearl academy not only have theoretical knowledge but since they are

from the industry they impart alot of practical knowledge by sharing their

experiences and the way the industry actually works. They groomed me not only as

a person who can do well in the industry by sharing the right knowledge that was

part of the course but also helped me come out as a confident person.

The teachers and the course gave me the right exposure to the industry and made

me realise what i actually wanted to do. All the internships, guidance given by the

teachers and the right concepts taught in the 2 years helped me to get a job in

KOOVS with ease.

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FASHION BUSINESS (MARKETING & MERCHANDISING)(PGFBMM) - DELHI, MUMBAI

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CAREERS

Digital Marketing

Social Media Marketing

Fashion Promotion Professionals

Customer Relationship Management

Fashion Marketing Professionals

Marketing Consultants for Lifestyle Industry

PLACEMENTS

JABONG.COM

STEVE MADDEN

TOMMY HILFIGER

W

KAMAALI COUTURE

MADURA F&L

KAZO FASHION

I started my career as an Assistant Buyer with Shoppers Stop, followed by

Product and Merchandise Manager with W. Further, in 2004, I joined Benetton as

a Buyer. With my dedication and passion for growth, I became the Head of buying

department within a span of four years. At present, I am working with Sisley as a

Brand Manager. I am looking forward to a bright future. Pearl Academy gave me a

platform to showcase my talent and opened doors for great opportunities.

Harita KaulBRAND MANAGER

PG Diploma in Fashion Business (Marketing) is a

unique combination of studying fashion and

lifestyle products, services and experiential

marketing.

To cater to the increasing demand of international

and national brands, there is a huge scope and

requirement for fashion marketing professionals

who are trained to think strategically and handle

the effective implementation of marketing plans.

The course is designed with a Foundation Semester

with inputs in the basics of fashion business. In the

next level, advanced derivations and applications

of fashion business are provided. The Foundation

Phase, which is the first two semesters,

encompasses case-oriented applied learning.

Constant creativity, innovation, understanding of

fashion marketing concepts and ability to

stand out among the rest.

The course is exclusively designed to train students

with basic and advanced comprehensive marketing

skills and techniques. In the final semester, live and

applied industry based projects make classroom

learning relevant and exciting. The final semester

is mentoring oriented; it allows students to explore

and rediscover the marketing applications in the

practical context. Students are given intensive

training in marketing, digital marketing,

marketing communication, lifestyle product

knowledge, managing small size businesses,

buying, merchandise handling and sales.

The course is delivered in conjunction with Domus

Academy, Milan. Students have an option of doing

a module in Milan and get additional exposure to

the international industry.

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FASHION BUSINESS (LIFESTYLE RETAIL)(PGFBLR) - DELHI

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CAREERS

Store Managers


Fashion Retail Merchandisers

Fashion Retail Buyers

Category Managers in e-tailing

Retail Planners

PLACEMENTS

BATA

ARVIND BRANDS

RELIANCE BRANDS

FAB INDIA

MARKS AND SPENCER

PANTALOONS

UNITED COLORS OF BENETTON

LIFESTYLE

Studying at Pearl Academy was of great value to me in my path to a fruitful

professional career. As the faculty had worked in the retail industry themselves it

created an instant and easier connect between theory and the practical work

environment. Thanks to Pearl, my communication was never a hindrance and the

teaching methodology, exposure to industry, the various competitions and

activities made me confident and practical oriented. I also am delighted by the

placement assistance that we received despite the recession.

Bharat RishiOPERATIONS MANAGER

The course imparts retail business knowledge of fashion and lifestyle products as core offerings supported by

services and technology to create experiences in the dynamic retail landscape.

Retailing in India is one of the strongest pillars of the economy as it accounts for an estimated 35% of the

countrys GDP. The phenomenon further gathers momentum as consumers increase spending on the

discretionary goods (fashion products) other than needs and also as government relaxes FDI regulations.

This results in the mushrooming of retailers, both national and international, in a variety of formats

including e-tailing, creating a potential market for the skilled retail professionals.

The course bridges the gap by providing focused learning comprising theoretical concepts of fashion,

retailing, business strategy, marketing, buying and merchandising, etc. The candidate further develops as an

enabler by experiencing industry interface in the diverse areas of retail operations, merchandising and visual

merchandising.



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LUXURY BRANDS (PGLB) - DELHI, MUMBAI

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CAREERS

Luxury Sales Ambassadors

Boutique Managers & Directors

Merchandisers

Retail Planners


Luxury Brand Marketers

PR & Event Managers

Digital Media Marketing Executives

PLACEMENTS

CHANEL

LOUIS VUITTON

BURBERRY

DIVA'NI

DIA COLOR

LUXE GROUP

INFINITE LUXURY

SALVATORE FERRAGAMO


RELIANCE BRANDS

As a student of Luxury Brands at Pearl Academy, I found it an exciting experience.

Submissions, celebrity lectures, an in depth study of luxury market in India

including a great experience in Milan which gave me a chance to intern and work

with one of the world's leading luxury brands Burberry, as a fashion consultant and

a visual merchandiser. Currently, am working with Chanel.

Shruti BhardwajFASHION CONSULTANT, CHANEL

PG Diploma in Luxury Brands, an exciting globally

benchmarked programme has been designed

keeping all the requirements of a global luxury

brand in mind. The unique opportunity in this

programme is to study at Domus Academy for a

month and experience Luxury Brands in their

natural habitat.

The first two semesters will provide a very strong

foundation to the students through topics like

Elements of Luxury Design, Personal Grooming

Skills & Etiquette, Fashion Styling &

Photography, Luxury Consumer Psychology &

Research, and Luxury Goods & Services etc. Third

semester will be dedicated towards understanding

advanced topics like Luxury Brand Heritage

Marketing, Luxury Lifestyle & Design

Management, E-luxury and Digital Media, PR &

Advertising, Visual Merchandising etc.

In the final semester, the students will be given to

exciting, the programme for the first time will be

introducing Global Luxury Cluster Study Project

where the students will experience the dynamic

luxury markets like China, Russia, India, Japan,

USA etc.

LUXURY SHOWCASE

At the end of the programme, the students will be

provided with an opportunity to showcase their

work in front of professionals from the Luxury

Industry.

The Programme team members have been

associated with the following Luxury Brands:

Burberry, LVMH, Hermes, Bentley, Corneliani,

Armani, Yves Saint Laurent, Lamborghini, Dior,

Tag Heuer, Versace.

The course is delivered in conjunction with Domus

Academy, Milan. Students have an option of doing

a module in Milan and get additional exposure to

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CAREERS

Category Managers

Product Merchandiser//Planner/Buyer

Business Analyst/Marketing Analyst/

Marketing Analyst/Trend Analyst

Management Trainee- Marketing

Communications /Marketing/Digital Content

Quality Control Manager

PR and Event Manager

Entreprenuers

ONLINE BUSINESS (PGOLB) - DELHI

In May 2014, two of India's better-known e-retailing companies, Flipkart and Myntra, merged. The deal was

estimated to be worth about INR1800 CR. Soon after we saw Amazon entering the Indian online market. In

just one year, we have seen lakhs of fashion and lifestyle e-commerce brands (www.cooliyo.com,

www.limeroad.com, www.zivame.com ) take birth in the virtual business battlefield.

There is a huge demand for business professionals who understand fashion and lifestyle products as well as

can blend in the creative vitality of online business organisations.

The two-year under-graduate online course will equip graduates with fundamentals of business management,

dynamics of online business, behavior of e-commerce organisations, understand online buying behavior to

create consumer engagement strategy of Indian consumers and advanced analytics to make profitable

business.

The two-year under graduate course will equip graduates not only with fundamentals of how online business

organisations need to be managed for a long period of sustainable profits, but also challenges students to

achieve career goals by fueling their own passion.

PLACEMENTS

AMAZON.COM

MYNTRA.COM

JABONG.COM

SNAPDEAL.COM

FASHIONANDYOU.COM

LIMEROAD.COM

KOOVS.COM

Chaitanya KakkarFASHIONANDYOU.COM/DEALSANDYOU.COM

One of the best times that I had from every single perspective academics, friends,

and hanging out - The whole experience. Maybe thats the killer combination that

makes it work in the long run. Its not a unidirectional experience, its multifaceted.

The two years in Pearl Academy of Fashion brought

PearlAcademy_Prospectus2015

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