Peacock gen.1.1
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Transcript of Peacock gen.1.1
It’s all about technology
PeacockTeam Ltd. is young team of talented professionals with strong competances in information technologies.We produce truly innovative and cutting edge services and products in data mining, sensor analysis and user interface.We are interested in new researches and opened for cooperation.
More and more drivers use mobile maps and GPS while in trip, those maps show traffic info or roads under repair
None of those services provides road surface condition info.
Background
Background
— In some countries, for example Russia, 60% of roads
don’t conform with norms
— Statistics says, one of ten road accidents, have rise in
bad roads
— In some cases the road services simply don’t know about
new pothole, or make believe they don’t know
Drivers should be informed about road surface condition
What do road authorities use
Photo or lazer monitoringSpecial high-cost auto laboratories.
Expert opinionSpecialists themselves perambulate the roads.
Mobile appsBoston Road services were developing software
for mobile devices to recognize the potholes on the road Google Russia tried to do that also
Monetization
Gaining the number of users and increasing project plough-back
Providing data to road authorities, in Russia (Ministry of Transport), or in Finland (destia.fi)
(to save money and completely cover road surface monitoring )
Providing data to navigation systems
Using as an geo-targeted advertising space
TechnologiesGPS
User positioning on the mapLocating potholes on the map
AccelerometerDefining potholes and defects on the road
Maps (Google, Yandex, Open Street Maps)Visualization of user positionVisualization of road surface condition
Web interfaceRoad condition review through the web
DatabaseStoring road surface condition dataStoring user profile data
DataminingData analysis.
Current State
More than 6000 active users
Data from 300 cities all over the world
Pothole recognition accuracy confirmed by our users and some
road authorities
The PeacockTeamQD business incubator residents
Egor IvanovSergey Khavrenko
Vlad Efremov
Vitaly Ivanov
Mike VakulenkoPavel Ershov Elena Alekseenko
Ivan Ushkevich
Ruslan Kreymer
Artem Bankin
And more…
Honors listFirst Prize All-Russia Innovation Project Competition
MGU Lomonosova
Participation Google Summer of Code Google
Second Prize International competition ITfon Saint-Petersburg Goverment
First Prize Opera Start Up Awards Opera
Participation Slush Aaltoes
Grand prix Start Up Tour Federal Agency for Youth Affairs
Participation IConvention Opera
Finals WebReady Ingria
Background
Standard insurance programs are based on general data.Insurance companies are looking for more ways to collect relevant driving data for policy risk pricing optimization and new programs developing.Their goals are decreasing risks and attracting new clients.
Existing solutions
There are hardware based solutions on the market:
• Caesar Satelite• TomTom• others
200$ hardware for each client
GoodDrive isEconomy
No extra equipment costsSimple scaling
HandySocialSimple distribution
SmartMore infoSimple communication
TechnologiesGPS
User positioning on the mapLocating potholes on the map
AccelerometerDefining potholes and defects on the road
Maps (Google, Yandex, Open Street Maps)Visualization of user positionVisualization of road surface condition
Web interfaceRoad condition review through the web
DatabaseStoring road surface condition dataStoring user profile data
DataminingData analysis
Marketing Research
Europe1 200 000 PAYD customers80 000 000 in 2020 (forecast)Market volume from 24M$ to 1.6B$ in 2020
USA2 000 000 PAYD customers160 000 000 in 2020 (forecast)Market volume from 60M$ to 4.8B$ in 2020
RussiaAlmost none PAYD customers600 000 in 2015 (forecast)Market volume 11M$ in 2015
Business model
The insurance company distribute the app.The clients use the app and get discounts.The insurance company gets reports and calculates the fees based on collected data, therefore it minimizes the risks and makes the services cheaper for careful drivers.GoodDrive gets the money from insurance company.