Peace  One  Day’s  objec/ve  is  to  ins/tu/onalise  Peace  Day  21  September,  making  it  a  day  that  is  self-­‐sustaining,  an  annual  day  of  global  unity,  a  day  of  intercultural  coopera/on  on  a  scale  that  humanity  has  never  known.

In  1999,  filmmaker  Jeremy  Gilley  founded  Peace  One  Day,  a  non-­‐profit  organisa/on,  and  in  2001  Peace  One  Day’s  efforts  were  rewarded  when  the  member  states  of  the  United  Na/ons  unanimously  adopted  the  first  ever  annual  day  of  global  ceasefire  and  non-­‐violence  on  21  September  –  Peace  Day.

Guerrilla marketing is an advertising strategy in which low-cost unconventional means are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product on the idea. !e term guerrilla marketing is comes from guerrilla warfare. Guerrilla warfare uses typical tactics to achieve a goal in a competitive and unforgiving environment.

!ese are some examples of guerilla advertisement. !ey are all very unique and capture peoples attention. !is is interesting because it gives you an

idea how up close and personal photographers get to the animals they are taking pictures off.

http://youtu.be/TtOQda0aKIc

Use the links below:

http://youtu.be/W4o0ZVeixYU

http://youtu.be/yFFMdi1-t6Q

http://youtu.be/TtOQda0aKIc

http://youtu.be/yFFMdi1-t6Q

!is is a brainstorm what our group done to get some ideas #owing for peace one day.

Individuals  will  write  what  peace  means  to  them,  put  the  message  inside  the  balloon,  and  then  at  precisely  1pm  release  the  balloon  into  the  air.  Whoever  finds  the  balloon  follow  the  instruc/ons  of  ‘pop  me  please.’  Take  a  picture  of  the  message,  upload  to  twiQer  or  Facebook  and  other  social  networks  ‘hashtag2AS1.’

Loyalty  Card      This  idea  does  not  promote  peace  however  it  does  no/fy  people  about  peace  one  day  through  using  a  widely  used  franchise  such  as  Starbucks.  Customers  can  collect  peace  s/ckers  found  on  the  coffee  cups  and  put  them  on  their  loyalty  card,  once  they  have  collected  a  certain  amount  of  s/ckers  then  can  collect  a  free  hot  drink.  Also,  we  could  put  leaflets  about  peace  one  day  around  the  shops  as  many  people  oWen  like  to  read  whilst  having  a  coffee.  

Paper  Chains  This  idea  is  to  create  paper  chains  with  messages  about  peace  one  day  on  them  and  place  them  around  popular  areas,  this  idea  could  catch  peoples  eyes  as  it  is  unusual,  there  could  also  be  spaces  for  people  to  add  their  own  views  on  peace  to  make  the  idea  more  interac/ve.    

What  is  our  concept?      #2AS1  PEACE  ONE  DAY,  Collec/vely  we  came  up  with  a  slogan  ‘together  as  one’  wriQen  in  the  style  ‘2gether  as  1’  The  numbers  within  the  slogan  highlight  the  date  off  peace  one  day  21st

September  2013.  To  develop  this  into  a  concept,  which  can  be  adapted  throughout  the  world,  we  came  up  with  an  idea  off  releasing  white  balloons  at  1pm.    The  balloons  metaphorically  represent  the  white  flag  raised  during  a  war  or  fight  of  some  sort,  along  with  this  people  will  be  given  the  opportunity  to  wear  white  clothing  on  this  day.    Every  person  will  be  en/tled  to  a  balloon,  given  the  opportunity  to  personalize  it  by  adding  a  peace  encouragement  message  inside  the  balloon  to  the  unknown  person  who  finds  it.

Graffi/    This  idea  is  to  spray  peace  related  graffi/  in  the  style  of  Banksy  promo/ng  peace  one  day  in  an  eye  catching  no/ceable  way,  the  graffi/  could  include  the  peace  one  day  logo,  along  with  the  logo  we  created  and  an  image  that  promotes  peace  one  day.    

Example  of  bansky