Ronda Smith Trunk Show Media Kit PR Plan

In your Ronda Smith Trunk Show Media Kit, I have included a news release, feature story, fact

sheet, pitch letter, and radio news release. All of these contain the basics of what the trunk show

is and when and where it will be hosted, but they also have specific suggestions that will help the

public relations process become easier.

• News Release -- The news release that I wrote for you is made to help news outlets know

about the Ronda Smith Trunk Show. For print media, the news release should be sent out

six to eight weeks before the event. For radio, the release should be sent out four weeks

in advance; for broadcast news, a one-week advance notice is fine.

• Feature Story -- The feature story gives a brief history of Peace, Love & Decorating’s

formation and helps readers get to know the store and the owners better. This would work

well in the lifestyle sections of magazines like KNOW Atlanta Magazine or Gwinnett

Magazine.

• Fact Sheet -- When covering a story, reporters like to know the basic facts – who, what,

where, when, and why – and have it presented to them in a simple and straightforward

manner. This fact sheet can be used as a background sheet to help reporters who are

covering the trunk show.

• Pitch Letter -- The pitch letter can be used for when you contact a source at a news outlet,

like Gwinnett Magazine or the Gwinnett Daily Post, regarding the trunk show. It’s a

simple little email about the trunk show that catches the attention of the reporter or editor.

• Radio News Release -- I wrote a script that a radio announcer or host could read from

that covers the essentials of the trunk show. It’s roughly 30 seconds long, which is plenty

of time for a radio news release.

I have also found some news outlets that you may want to contact. They are local and have great

feature and lifestyle sections that would fit perfectly for not only the event but also for Peace,

Love & Decorating’s self-promotion!

Gwinnett Daily Post Meghan Kotowski, Features Desk 770-963-9205 meghan.kotowski@gwinnettdailypost.com KNOW Atlanta Magazine Lindsay Field, Editor lindsay@knowatlanta.com Gwinnett Magazine 770-236-8703 newsroom@gwinnettmagazine.com These are a few suggestions on who to contact for the event and how each written piece could be

used. If there is any confusion or corrections need to be made, please don’t hesitate to contact

me.

Best regards,

Mari

(770) 713-1602

marielenazajac@yahoo.com

Ronda Smith Trunk Show Media Kit

(To: Duluth Daily Post, Features Desk)

Hello, boutique Peace, Love & Decorating will be hosting a trunk show for Atlanta-based

jewelry designer Ronda Smith Dec. 6 in historic downtown Duluth. Please let me know if you

would like to send a crew to cover the event and to interview PLD co-owners Jana Contardi and

Jennifer Cook. Contardi and Cook are aiming to raise awareness not only for their business, but

also for Smith’s designs; PLD desires to support and promote as many Atlanta-area small

businesses as possible. Any advance mention of the trunk show would also be greatly

appreciated.

Saturday, Dec. 6

10 a.m. Peace, Love & Decorating

Address: 3129 Main Street, Duluth, Ga. 30096

(678) 606-5300

Thanks, I look forward to discussing this with you soon!

Marielena Zajac

(770) 713-1602

marielenazajac@yahoo.com

twitter: @MarielenaZajac

PEACE LOVE AND DECORATING TO HOST RONDA SMITH DESIGNS TRUNK

SHOW: 30 SECONDS

BOUTIQUE PEACE LOVE AND DECORATING WILL BE HOSTING A TRUNK SHOW

FOR RONDA SMITH DESIGNS ON DECEMBER 6th AT THE PEACE LOVE AND

DECORATING STORE LOCATION ON HISTORIC MAIN STREET IN DOWNTOWN

DULUTH. THE TRUNK SHOW AIMS TO PREVIEW NEW JEWELRY FROM RONDA

SMITH DESIGNS AND CONTINUE TO RAISE AWARENESS OF PEACE LOVE AND

DECORATING’S PRESENCE IN THE DULUTH AREA. FOR MORE INFORMATION,

PLEASE GO TO PEACE LOVE AND DECORATING -- DOT -- COM.

For Immediate Release

Peace, Love & Decorating Hosts Ronda Smith Designs Trunk Show

DULUTH, Ga. -- Peace, Love & Decorating will host a trunk show for Ronda Smith Designs on

Dec. 6, 2014, from 10 a.m. to 8p.m. at 3129 Main St. in Duluth.

The trunk show aims to preview new jewelry from Ronda Smith Designs and to continue

to raise awareness of Peace, Love & Decorating’s presence to the Duluth area.

“We are excited to showcase Ronda Smith’s designs for bracelets, necklaces, and

earrings,” said Jaci Shiendling, store manager for Peace, Love & Decorating. “Her talent is

evident in each of her pieces, and we are thrilled to be able to support another local artist.”

Initially created as a web business, Peace, Love & Decorating opened its first brick and

mortar store in May 2012. The boutique specializes in fine bedding, lighting, furniture,

fragrances, and jewelry, bought from local artists or at market in the Atlanta area.

Customers attending the trunk show will be able to choose from pieces already familiar to

the Ronda Smith brand or create a special order with Ronda Smith herself. The jewelry, which

has a bohemian and vintage flair, reflects the Peace, Love & Decorating store atmosphere.

“What makes Ronda Smith Designs jewelry so special is that each piece is uniquely

designed and can be coordinated to build your own personal ensemble,” said Shiendling.

Peace, Love & Decorating is located on Main Street in historic downtown Duluth. To

view current Rhonda Smith Designs prior to the event, visit peaceloveanddecorating.com/ronda-

smith.html.

# # #

ABOUT PEACE, LOVE & DECORATING:

Founded by interior designers Jana Contardi and Jennifer Cook, Peace, Love &

Decorating incorporates vintage-inspired merchandise and fixtures the co-owners would want to

use for their design clients. Peace, Love & Decorating aims to provide excellent customer service

while introducing clients to one-of-a-kind furnishings and novelty items.

Contact:

Jaci Shiendling, Peace, Love & Decorating

store@peaceloveanddecorating.com

(770) 622-8262

History:

Peace, Love & Decorating was founded by Jana Contardi and Jennifer Cook in 2006.

Both interior designers, the pair grew up as neighbors and best friends before deciding to bring

their individual design businesses together. In May 2011, Contardi and Cook opened their first

brick and mortar store in historic downtown Duluth, 30 minutes north of Atlanta. What started as

a web business venture has now turned into a three-tiered company, comprising of interior

design, online and in-store retail.

What They Sell:

Bought at market and selected amongst local businesses, the items that are sold at Peace,

Love & Decorating reflect an old-European design with touches of modern flair. Items include:

• Tables

• Chairs

• Paintings

• Decorations

• Jewelry

• Ornaments

• Fragrances

• Clothes

• Hair Accessories

• Light Fixtures

About Their Trunk Shows:

Since its opening in 2011, Peace, Love & Decorating has hosted numerous trunk shows for local

jewelry designer Ronda Smith and ornament company Christopher Radco. The trunk shows

present customers with a personal viewing of some of their favorite items. Ronda Smith works

directly with her clients to create their own uniquely designed pieces of jewelry, and Christopher

Radco senior designers sign customers’ favorite Radco ornaments.

About Their Location:

Peace, Love & Decorating is located on Main Street in historic downtown Duluth. Contardi and

Cook envisioned an old-fashioned look for their first brick and mortar store. Historic downtown

Dultuh, with it’s southern charm and timeless setting, proved to be the perfect destination for the

vintage-inspired boutique. Downtown Duluth is home to dozens of local businesses and hosts

numerous events, including the Duluth Fall Festival and Barefoot in the Park.

Peace, Love & Decorating: An Unexpected Venture

Upon entering Peace, Love & Decorating, customers are blown away with its warm,

spacious, and one-of-a-kind interior. The light and airy scents from candles and perfumes

instantly draw people deeper in, and soft music encourages patrons to leisurely explore each and

every crevice of the historic space. Peace, Love & Decorating is ethereal, unique, and inviting:

everything co-owners Jana Contardi and Jennifer Cook envisioned for their business.

This vision for the store, however, was not a planned project for the two founders. After

graduating from the University of Georgia, Cook began her dream career of designing and

renovating homes with distinctive and elegant products. She received overwhelming success, so

in 2001, she opened her own interior design firm in Duluth, Ga., called Jennifer Cook Interiors.

Contardi, Cook’s neighbor at the time and best friend, joined the firm that same year when Cook

saw Contardi’s inherent talent for interior design.

“We had a good, natural partnership from the very beginning,” said Cook. “It was

effortless to work together because we just understood each other.”

Jennifer Cook Interiors thrived for many years, but along with the national economy, it

slowed down in 2008. The “Panic of 2008” stock market crash brought with it a change in the

housing and interior design markets. Customers simply were not looking to re-design or stage

their homes for sale. Seeing the potential threat to the firm, Cook and Contardi decided to open a

web business to supplement for the deficit.

“We had been playing with the idea of starting our own web business for a while,” said

Contardi. “The stock market change definitely pushed our decision a little faster, but it was one

of the best decisions we ever made.”

The web business, formally created in 2009, originally sold custom bedding for girls

exclusively. The market for this trade, however, was not large enough, so Contardi and Cook

chose to add more to their on-line selection. The co-owners went to markets in the Atlanta area

and selected items that appealed more to home décor and design. Staying true to the original

interior design function of Jennifer Cook Interiors, Peace, Love & Decorating was formed.

Peace, Love & Decorating was an immediate hit for loyal customers of Jennifer Cook

Interiors and for new customers across the country. As demand for product began to increase, so

did inventory. With the increase, though, came a decrease in space.

“We had all of this stuff from the web business that it began to crowd the interior design

business!” said Cook with a laugh. “Online customers also began to request displays of the

products we sold, but we had no room to display anything!”

Contardi and Cook began to look for a brick and mortar space to use as a retail

showroom. A retail showroom would not only fulfill their need for more space to store

inventory, but also provide customers with a physical representation of the designers’ vision for

the products they carried. Since both owners lived in Duluth, and most of their firm’s clients

resided there, the two started searching for a location in the Duluth area that was quiet,

comfortable and welcoming. Historic Main Street in downtown Duluth, with its charm and

friendly aesthetic, proved to be the perfect destination for the Peace, Love & Decorating

showroom.

The retail showroom served as both a display for the beds, tables, light fixtures, and home

décor sold online and an in-store location for direct sales. As business continued to grow more,

Contardi and Cook delved into offering products outside of interior design, such as dining plates

and utensils, fragrances, and jewelry.

Peace, Love & Decorating has come a long way since its inception in 2009. It is no

longer just a showroom for interior design clients, but a business, with hardworking employees,

that is forming its own name and clientele outside of Jennifer Cook Interiors, which continues to

thrive. Since the brick and mortar store’s opening, Peace, Love & Decorating has become the

number one retailer in the state of Georgia for Lenny & Eva jewelry, a proud and surprising

accomplishment for what initially began as an interior design enterprise, according to Cook. For

Cook and Contardi, this is only the first of many titles for their unexpected business venture.

In 2010, the online Peace, Love & Decorating created a branch of the business called the

Christopher Radko Gallery, a premier retailer of Christopher Radko ornaments. Every holiday

season, the physical store, which opened in 2011, not only sells these ornaments, but also hosts a

trunk show where customers can have a senior Radko artist sign their favorite pieces. Peace,

Love & Decorating also hosts trunk shows for local jewelry designer Ronda Smith and Donna

Salyer’s Fabulous Faux Furs. Cook and Contardi continue to expand their horizons by adding

clothing, footwear, and accessories to the already impressive selection of items sold at the store.

Although Peace, Love & Decorating continues to expand in its offerings, Contardi’s and

Cook’s vision to provide customers with products that reflect a peaceful yet elegant air still

stands true today. Every product chosen at market is selected with this vision in mind, and the

two partners continue to bring their serene style to Jennifer Cook Interiors. Inadvertently, Cook

and Contardi have created a successful three-tiered business that is harmonious with each branch.

“Our business is so young, but we are definitely continuing to grow fast,” said Cook.

“But we are so excited for what the future has in store for us,” adds Contardi with a

smile.

# # #

Peace, Love & Decorating Announces Lenny & Eva Jewelry Introductions for

2015

New Lenny & Eva offerings for 2015 now available from Peace, Love &

Decorating

Duluth, Ga. – Lenny & Eva online retailer Peace, Love & Decorating is pleased to announce the

arrival of new Lenny & Eva collection additions for 2015. Available in-store or online with free

shipping from Peace, Love & Decorating, the Lenny & Eva line of salvaged sentiments gives

customers the freedom to customize their own unique jewelry collection. Highlights of the new

Lenny & Eva offerings include gypsy wraps, interchangeable bangles, and monogram

sentiments.

The new Lenny & Eva gypsy wrap adds a bohemian flair to any jewelry collection. Worn

as a bracelet or necklace, the gypsy wrap is created from stitched leather cording and tied

together with natural gemstones, glass, and metals. Color introductions for the spring 2015 gypsy

wraps include warm shades of sunside and sunset. Mix and match with your favorite sentiment to

create the ultimate look for your wardrobe.

New to the Lenny & Eva collection of sentiments is the monogram sentiment. Detailed in

beautiful scrolling patterns with a signature initial inscribed in the center, the monogram

sentiment is a unique twist on the classic monogram. Available in brass and silver as well as

select letters, the new monogram sentiment from Lenny & Eva is sure to be a must-have

statement piece for 2015.

One of the most anticipated new additions to the Lenny & Eva collection of salvaged

jewelry is the Lenny & Eva bangle. The creators of Lenny & Eva added clasps to the classic

bangle, making a truly one of a kind piece. Worn alone, stacked, or paired with any other classic

Lenny & Eva bracelet, the Lenny & Eva bangle has a signature logo piece and can be built with

your favorite statement piece. The Lenny & Eva bangle is available in two collections, the

mermaid stack and the sacred soul stack.

More new additions to the 2015 collection include new designs and colors of best-selling

thin and wide cuffs, beaded links and bracelets, and small and large sentiments. Customers can

expect new cuff colors including ceramic brown, black and cream as well as metallic blush,

along with beaded br acelets and links in canyon, desert rose and moondust. New additions to the

Lenny & Eva small sentiment collection include “Happy”, “Humble”, “Forgive” and “Je

T’aime” available in silver and brass. The classic large sentiments, also in brass and silver,

feature new phrases and quotes to add to your personal collection.

A purveyor of salvaged sentiments, Lenny & Eva focuses on designing women’s jewelry

pieces that reveal one's self expression. By combining quotes and word sentiments as well as

unique pendants with bracelets, leather cuffs, necklaces and charms, you can create a vast

collection of jewelry.

Located 30 minutes north of Atlanta, Georgia in historic downtown Duluth at 3129 Main

Street, Peace, Love and Decorating features designer home accessories and home decor and

boutique women’s clothing and jewelry. The Lenny & Eva 2015 Collection is available in store

or online at peaceloveanddecorating.com.