A Guide To TescoRanges

Introduction

TEXT

05

Table of Contents3 Introduction

4 Good, Better, Best Ranges

5 Everyday Value

6 Tesco Standard

7 Tesco Finest

8 Range Branding

9 MH Groups Product Catalogues

10 Grocery

11 Frozen Food

12 General Merchandise

13 Health And Beauty

14 Beers Wines & Spirits

15 MH Groups Tesco SpecialityRanges

16 Tesco Finest Re-Launch

17 2014 Private Label Oscars

18 Health & Wellness Range

19 Coming Soon

20 Broad Appeal

21 Demographic Breakdown

22 In Store Photos

23 Lebanon

25 UAE

27 Jordan

Introduction

This document outlines the Ranges MH Group supplies to customers around the world in partnership with

Tesco

Primarily the range is split into three distinct categories:

Everyday Value aimed at the price sensitive customers

Tesco Standard specifically designed to compete with the leading brand products

Tesco Finest Formulated to offer the opportunity for customers to trade up to a luxury product

There are also more specialized ranges such as Free From, Healthy Eating, Organic, and Light Choices

which add further value and breadth to a portfolio of products which will improve your customer count,

increase your profitability and delight your customers.

The following slides describe the variances of these three distinct ranges in more detail

10% of the Range

Offers price sensitivecustomers products theywant and reduces the needfor them to shop elsewhere.

Shapes the customersoverall perception as aValue For Money retailer.

Generates growth ofturnover and profit

80% of the Range

Normally contains the Brandleader.

Matches the Brand leadersquality but is 10-15%cheaper.

10% of the Range

Contains products whichhave added value in termsof features, benefits orquality.

Re-launched range in 2014has had outstandingreviews, winning 22 of 74Gold medals at The Grocers2014 Own Label Awards.

Adds excitement and buildsmargin.

GOOD

QUALITY MATCH Best quality entry price point

equivalents, e.g. smart price.

PRICE MATCH Cheapest in market, i.e. entry price points.

BRAND PERCEPTION Consistent branding communicates value proposition

clearly

Consumers will immediately recognize that a Value

product represents the best value import

QUALITY MATCH Matches the best quality main brand in the category.

Known as the A Brand (e.g. Pepsi, Nescafe, Kleenex,

and Heinz).

PRICE MATCH Cheaper than the A Brand by 15-20%.

BRAND PERCEPTION Packaging & branding designed to match the A Brand

market leader

Reinforces Tesco as equal option to the A Brand

BETTER

BEST

QUALITY MATCH Super premium value added products

PRICE MATCH Cheaper than high quality equivalents

BRAND PERCEPTION Consistent branding communicates premium quality

clearly

Consumers will immediately recognize that a Finest

product represents a top quality import

Consistent branding

communicates value

proposition clearly

Consumers will immediately

recognize that a Value

branded product represents

the best value import in a

range

Packaging & branding

designed to match the A

Brand market leader.

Reinforces Tesco as equal

quality option to the A

Brand.

Consistent branding makes

it easy to recognize

Consumers will immediately

recognize that this product is

best in class

Baked Beans

& Canned Pasta

Baking Products

Biscuits

Bottled & Canned Fruit

Breakfast Cereals

Can/Dried Milk & Shakes

Canned & Packet Desserts

Canned & Packet Veg

Canned Meat & Fish

Cat Products

Chocolates and Sweets

Cooking Products

Crisps, Snacks & Nuts

Dog Products

Eating Aids

Other Animal Products

Preserves & Spreads

Rice/Pasta/Snacks/Meals

Soft Drinks

Soup

Tea, Coffee & Beverages

Frozen Chicken

Frozen Confectionery

Frozen Fish & Fish Products

Frozen Meat

Frozen Meat Products

Frozen Pizza

Frozen Ready Meals

Frozen Vegetables

Ice Cream

Home

Toys

Light bulbs

Home Utilities

Cook & Dine

Giftwrap

Stationery

Batteries

Baby Products

Beauty Products

Dog Products

Household Products

Medicines

Toiletries

Travel Accessories

Beer & Cider

Flavoured Alcoholic

Drinks

Fortified Wines

Other Wines

Red Wines

Rose Wine

Spirits & Liqueurs

White Wines

Adult Herbal & Fruit Drinks

Antipasti, Chutneys,

Condiments & Sauces

Baking & Dessert Ingredients

Balsamic Vinegars, Premium

Oils, Salad Dressings &

Seasonings

Biscuits, Chocolates &

Confectionary

Breakfast Cereals

Crisps, Nuts & Snacks

Frozen Chips, Seafood &

Vegetables

Frozen Desserts

Frozen Ready-To-Eat

Honeys, Jams & Sweet

Spreads

Rice, Pasta, Proteins &

Cooking Ingredients

Tea, Coffee & Hot Chocolate

Tescos re-launched Finest range walked away with almost a third of the top awards at this years own-label Oscars. With retailers and suppliers entering a record 1,028 products in The Grocers 2014 Own-Label Food & Drink Awards ceremony in London Friday 16 May 2014, Tesco Finest - revamped last autumn - took 22 of the 74 gold awards. Tesco non-Finest products won another seven golds, giving it a final haul of 29 - 10 more than nearest rival Lidl. The nearest big four rival was Asda, with 13 golds. The success of Finest reflected the transformation in the retail market, said Paul Beresford, MD of Cambridge Market Research, which carried out the consumer testing phase in our two-stage judging process. While consumers are turning to discounters for everyday basics, they still seek out treat-worthy but good-value purchases, he said. Tesco has clearly found a winning formula for its premium range to compete head-on with Marks & Spencer when quality and excitement matter. Finests new look had been particularly successful, with consumers rating the packaging of the winning Finest products significantly higher than other entrants in

Tesco Finest triumphs at The Grocers Own Label Food & Drink Awards by Vince Bamford www.thegrocer.co.uk 17 May, 2014

their categories. The use of provenance and variety in names such as Rannoch Smoked Duck Pat and Coquille St Jacques Scallops encouraged consumers to try lines based on the packaging alone, said Beresford. And new twists on traditional products and flavours - such as a Salted Caramel Sauce and pork, Honey & Fennel sausages encouraged wary consumers to try without fear of spending on something completely unfamiliar, he added. Finest winners were seen as new and different by 67% of consumers, compared with 51% for all other entrants. Finest lines were also considered good value, with 14 of the winning lines scoring higher than the category average. The scale of Tescos success is a powerful endorsement of the retailers push for quality, added Beresford. Tesco also broke the record set by Aldi last year, when it won 16 golds. This year Aldi had to satisfy itself with eight gold awards, but it still fared better Sainsburys (two), The Co-op Group (one), Morrisons (one) and Todays (one).

Available in Grocery &

Fresh

Sustainable production

practices

Lower calorie, sugar,

fat

At least 30% lower

calories than Tesco

Standard

Free from gluten, meat,

wheat and/or milk

Also available in

Chilled

Special childrens

range

Developed for

childrens nutritional

needs

Chilled Range Fresh Produce Food Service /

Catering Range

Electronics

& expanded

range of hard

and soft GM

lines

Branded

Products (i.e. A brands

supplied by Tesco)

Organic

Tesco Finest

Standard Tesco Brand

Everyday Value

Light Choices

Goodness

Free From

UPMARKET MIDMARKET LESS AFFLUENT

In-store

A selection of photos

From previous country

launches

Lebanon

Lebanon

UAE

UAE

Jordan

Jordan

Jordan

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