PROFILE AND CAPABILITIES - cmrhoutex.com 2016 PROFILE AND CAPABILITIES 6 Marketing Research...

Twenty Five Years of Global Excellence inPetrochemicals and Plastics Strategic ResearchServices

cmrhoutex.com

PROFILE AND CAPABILITIES

APRIL 2016

April 2016 2PROFILE AND CAPABILITIES

Chemical MarketResources was founded

in 1990

Full service consultingand marketing research

firm with an emphasis onmarket oriented specialtypolyolefins, feedstocks,

derivatives andthermoplastics.

CMR employs highlyqualified chemical

engineers/chemists withadvanced degrees andextensive experience inanalysing all aspects ofchemicals markets andtechnologies while alsoproviding key consulting

services.

CMR has a strongtechnical background

combined with businessresearch experience. Thisplaces CMR in a uniqueposition to address theanalysis of the existing

and futurebusiness/technology

opportunities.

ABOUT CHEMICAL MARKET RESOURCES


ABOUT TZMI

TZ Minerals International Pty Ltd (TZMI), a global consultancy headquartered in Australia acquiredChemical Market Resources Inc (CMR) on 23 September, 2014.

TZMI is an independent consulting company, operating since 1994, that works with a wide range ofglobal clients to provide insight and expert advice on opaque mineral, metal and chemical sectors.

TZMI partners with clients from the private and public sectors to provide bespoke solutions acrossmarkets and strategic services as well as specialised technical and engineering services. Clientsrange from the world’s 500 largest companies through to mid-sized companies and smallbusinesses.

TZMI regularly releases market reports and periodicals on relevant subject matters which supportits primary consulting activities with up-to-date, high-quality and comprehensive data, analysis andinformation.

TZMI has continued to grow and expand over the years by adding business units operating inShanghai, China (TZMI Management Consulting (Shanghai) Co., Ltd) and Houston, USA (TZMI,Inc.), as well as taking full ownership of Allied Mineral Laboratories Pty Ltd (AML) based in Perth,Western Australia and Chemical Market Resources, Inc. (CMR Inc.) based in Houston, USA.


GLOBAL REACH

CMR Office Locations

Asia-Pacific

Europe

Mexico / South America

North America

Middle East / Africa

Houston Shanghai

Seoul

Tokyo

Project Origination

Sao Paulo

MadridBudapest

Beijing


CMR’S MISSION

Chemicals

PetrochemicalsPlastics

Our mission is to provide ourclients with thoroughlyresearched reportsemphasizing:• Industry trends,• changes in technology, and• formulating a strategy for

their success.

Feedstocks

Applications & Markets


MarketingResearch

Experience

TechnicalExpertise

State of the ArtMarket

Research Tools

ChemicalIndustry

Knowledge andExperience

DedicatedProfessionals

InformationManagement

CMR EXPERTISE


Olefins &Feedstock'sOlefins &

Feedstock's

PolyolefinsPolyolefins

EngineeringResins

EngineeringResins

PolyvinylChloride

(PVC)

PolyvinylChloride

(PVC)

Polystyrene(PS)

Polystyrene(PS)

PolyethyleneTerephthalate

(PET)

PolyethyleneTerephthalate

(PET)

Fabricators /Converters

Fabricators /Converters

PolymerDistributors

PolymerDistributors

CompoundersCompounders

Reseller(Off grade,Wide-spec)

Reseller(Off grade,Wide-spec)

ConvertersConverters

Conv. Prod.DistributorsConv. Prod.Distributors

IndustrialConsumerIndustrialConsumer

Wholesale,Retail,

Consumer

Wholesale,Retail,

Consumer

AromaticsAromatics

PlasticAdditives

CMR EXPERTISE DEPTH


INDUSTRY FOCUS

• Polyolefins and elastomers• PE, PP, PVC, PS, ETPs• Flexible polymers, TPEs and thermoset rubbers• Optically clear polymers, styrenic multi-polymers, PMMA• Engineering thermoplastics, unsaturated polyesters, polyurethanes

Polymers

• Level I Derivatives, Level II Derivatives• Glycols and amines, chlor-alkali industry, cumene chain, acrylates, C4 derivatives, DCPD• Functional fluids (heat transfer fluids, lubricants, cutting fluids etc.)• Plastics additives, coatings and solvents• Polyurethanes, isocyanate's and polyols

Chemicals

• Coal, bio, natural gas, solar, recycling• Feedstocks for fuels• Feedstocks for chemicals and petrochemicals

Alternative Feedstocks


TYPICAL PROPRIETARY STUDIES

• Product development strategies• Opportunity analysis, new product introduction strategies• New project feasibility and planning• Product slate planning and optimization• Technology mapping and selection• Competitive intelligence and market entry strategies

Strategic Planning

• M&A Due diligence, corporate planning support• Legal / Litigation support, IP protection

Corporate Support

• Support for FTC and environmental agencies• Industrial trade associations• SPE, SPI – polyurethanes• PVC – vinyl institute, FAA, EPA

Government Projects


CMR CONSULTING

Services• M & A / Rationalization• Benchmarking• Capital and resource planning• Contract Consulting• Feedstock and product valuation• Forecasting• Industry experience (hands on)• Investment analysis• Litigation support• Operations cost modeling• Planning / Project management• Portfolio optimization• Project feasibility• Strategic review• Technology assessment

Markets• Aromatics• Convertors / Processors• Gas Processing• LNGs / NGLs• Bio-based feed-stocks/Derivatives• Olefins• Polyolefin Catalysts• Petrochemicals• Polymers• Refining


Feasibility studies for three major olefin downstream plants globally,including North America, Middle East, and South America, and SoutheastAsia (including commercial analysis, technology selection, marketing plan,project economics and financial analysis).

Polymer product and technology planning for utilization of C2, C3 and C4streams for a major cracker complex in SE Asia.

Technical, economic and commercial feasibility for High EVA plant inSoutheast Asia.

Polyethylene analysis for new cracker investment in Mexico (with PCI) Latin America polyethylene analysis for new cracker investment in Peru (with

PCI). Technical, economic and commercial feasibility for metallocene PE

investment in South Korea. C4 stream product planning/optimization in South Korea. Acrylic acid and acrylates complex in Saudi Arabia. EO/EG product stream planning. Product slate optimization for olefin downstream operations in Thailand.

NEW INVESTMENTS AND PETROCHEMICALCOMPLEX PLANNING


CLIENTS

Albemarle BASF Borealis Braskem Braskem USA Ciba Specialty CP Chem Dow Chemical DuPont Chemical Equistar ExxonMobil Chemical Hanwha Honam

Idemitsu Ineos LG Chem LyondellBasell Mitsui Chemicals Nova Chemical Pequiven Petronas PTTGC Reliance Repsol SABIC Sahara

Sipchem Tasnee Samsung/Total SCG Shell Chemical Sinopec SK Energy Sumitomo Chemical Total PC Dow/Univation Westlake Ineos Licensing Grace Chemical

Preferred consultant formajority of the polyolefin

companies

Winner of Pinnacle Award atDow Chemical Company forbest practices in commercialdevelopment twice in a row

CMR was cited on theNational Medal of Technology

under Dow for Metallocenemarket development

planning, 2002


CMR’s studies cover all aspects of the chemicals industry with a focus on Consumption &Supply Analysis, Strategic Positioning and Competitive Products

Ethylene Glycol Propylene Glycol

Phenol & AcetoneIsocyanatesCaustic Soda

Ethylene Value Chain

Phthalic AnhydrideEthylene Oxide &DerivativesPlasticizers

CommodityPolyolefins and

DerivativeSpecialties

SINGLE AND MULTI CLIENT STUDIES - CHEMICALS

Aromatics ValueChain

C4 Value Chain


CMR’S MULTI-CLIENT REPORTS


In-house Training CoursesSelected employees of our client organizations undergo training in:

Tools and techniques for planning and analysis

Work on a major project for their company under CMR supervision and with other researchers in theorganization; and

Work on CMR projects

COURSES AVAILABLE Course Length

Market research for chemical, petrochemical, and plastic industries (standard course) 2 days

Polyolefins – HDPE, LDPE, LLDPE, PP, EPDM and polyolefin elastomers 1~2 days

Specialty polyolefin strategies 1 day

Petrochemical product chain 1~2 days

Alternative feedstocks for chemicals 1 day

Alternative feedstocks for fuels 1 day

Survey of supply, demand, price and margin forecasting methodologies for petrochemicals, andplastics 2 days

Interviewing chemical companies - questionnaire & design analysis 1 day

MARKET RESEARCH TRAINING

CHEMICAL MARKET RESOURCES INC.

CMR HOUSTON TEAM


CHEMICAL MARKET RESOURCES LEADERSHIP TEAM

Rod CummingsVP CMR Consulting, (BS PhD ChE)Rod joined Chemical Market Resources in March, 2015. Previously, Rod worked in the chemicals industry for companies such as TOTAL,Tate & Lyle, Eastman Chemical Company and DSM.Rod has extensive experience in Business Unit Strategies Development, Product Portfolio Assessment and Optimization, Capital ProjectAssessments, Technology Assessment, Licensing Strategy Development, R&D Strategies Development and Corporate & MarketingStrategies. Rod takes a holistic approach to bring new product concepts to commercialization. His experience covers evaluations ofbuilding block molecules to end use products; assessing feedstock options, technology options and value chain collaborations to gaincompetitive or advantaged economics for product launches. Rod’s industry experience includes Polyethylene, Polypropylene, Olefins,Specialty PP Polymers, Base Chemicals and Derivative Chemicals to Converting Processes & Market Applications.

Gregg GoodnightVP CMR Development, (BSChE, MSChE, PE)Gregg joined TZMI’s Houston office in June 2013. For 12 years prior, Gregg worked as a chemicals equity analyst for UBS as part of the USEquity Research organization, leading the team during the last two years. His area of focus included the analysis of commodity chemicals,including ethylene and derivatives, propylene, commodity plastics, inorganic chemicals (including TiO2) and others. Gregg’s UBS teamcovered major US chemical producers including Dow Chemical, DuPont, LyondellBasell, Tronox and other large and mid-cap companies.Prior to UBS, Gregg worked in the chemical industry for 27 years in various assignments at DuPont, Monsanto, and Solutia.Gregg holds degrees in chemical engineering from the University of Texas and the University of Pennsylvania and is a registered engineerin the State of Texas.


CHEMICAL MARKET RESOURCES KEY PERSONNEL

Pranav BhupathiConsultant, BS ChE, MS Biotechnology MgmtPranav joined Chemical Market Resources in May, 2011. Pranav has conducted and participated in proprietary consulting projects forglobal petrochemical companies related to polyolefin/plastics, elastomers and other petrochemical products with special emphasis oncatalysts, processes and product application technology.Pranav’s areas of focus include opportunity analysis, technology and industry trend assessment, developing forecasting models, newproduct introduction strategies, inter-material substitution opportunities, and project economics as they relate to plastics, petrochemicalsand related industries. Pranav has participated in 50+ in-depth custom studies to optimize product portfolios and increase revenues forclients. He authors and contributes to several of CMR’s multi-client reports on commodity plastics and specialty polyolefin andelastomers.

Prashanth SabbineniSr. Research Analyst, B. Tech ChE, MS ChEPrashanth joined Chemical Market Resources (CMR) in 2012 and has been actively involved in market analysis and providing strategicoptions for products such as polyethylene's, other plastics, C4 & C5 petrochemicals, rubbers, plasticizers, tie-layer resins, bioplastics, andbio-chemicals. Prashanth has specific experience in identifying applications drivers, growth drivers, region drivers and working onhistorical/current/future supply and demand models.Since joining CMR, Prashanth has assisted a major North American polyethylene producer in planning their new polyethylene plant; amajor petrochemical company in Southeast Asia in planning a petrochemical complex and analyzing their downstream product portfolio;provided strategic analysis for a global private equity firm evaluating a confidential buyout and assisted a major Asian petrochemicalcompany in assessing the impact of shale gas on the Asian petrochemical business. He has helped connect Asian petrochemicalcompanies with North American suppliers of raw materials and he has worked on several polyethylene-related confidential single clientstudies.

Shreekanta B. AradhyaSr. Research Analyst, Ph.D. ChE, BS ChEShreekanta joined Chemical Market Resources in June, 2014. Shreekanta has experience as a research analyst with knowledge of theupstream and downstream petrochemical industry. Shreekanta has conducted polyolefin technology assessments and developed R&Dstrategies. He has participated in custom studies involving business/market intelligence and strategic planning for clients in the polyolefinsector and catalysts. Shreekanta authors CMR’s multi-client report on polypropylene fibers. Previous to joining CMR, Shreekanta gainedhis Ph.D. in Chemical Engineering from Missouri University of Science & Technology.



Andrey BelyaninResearch Analyst, BS Biochemistry and Cell BiologyAndrey joined Chemical Market Resources in May, 2013 as a Research Analyst. Andrey focuses on the strategic analysis of globalpetrochemical markets with an emphasis on North American shale gas and C2-C5 derivatives. His project experience covers Natural GasLiquids, Olefins, Polyolefins, Plastomers & Elastomers, and Polymer Converting Processes & Markets.Andrey has worked on the analysis of the impact of North American shale gas on C2-C5 product chains by region, performed technical andeconomic analysis of natural gas processing, developed cost/profit models and projection, developed feedstock usage and manufacturingcost models for olefin production in the United States and internationally and conducted opportunity analysis for the specialty product of aleading North American petrochemical producer by technical properties and target markets.

Ben LeeResearch Analyst, BSc, MS ChE, MS Technology CommercializationBen joined Chemical Market Resources in December, 2014. Prior to joining to CMR, Ben worked as a research consultant in technologyassessment and market evaluation at the University of Texas and also has two years’ experience as a process engineer in the clean energyindustry.Ben has worked on projects such as a proprietary speciality polypropylene study for an Asian producer; as part of commercial team for aclean technology company; technology assessment on shale gas hydraulic fracturing tools; provided market assessments on non-toxic EVAfoam and TPE foam and evaluated market opportunities in North America and Africa along with developing business strategies for expansionactivities.

Abbas MasumResearch Analyst, BS IE, MS MathematicsAbbas joined the Chemical Market Resources, Inc. team in September 1998Abbas has extensive experience in the fields of sciences; mathematical modeling, database, IT and education22 years in all phases of business development including chemicals & plastics, marketing/business development, strategic opportunityassessment, and marketing strategies to support the growth of the CMR.



CMR’s alliance partners include specialists that each hold more than 40years industry experience in areas such as:

Polymer science Petrochemical processes Catalysis Plastic transformation Chemicals economics Strategic planning and project management Polymer market research Polymer process and product technology expertise Expert witnesses (Chemicals economics and polymers) Strategy Analysis of chemicals, including ethylene and derivatives

propylene, commodity plastics, inorganic chemicals, etc.

1560 W Bay Area Boulevard, Suite 195Friendswood, TX 77546, USA

Phone: +1 281 956 2509www.cmrhoutex.com

CMRhoutex.comOVER TWO DECADES OF EXCELLENCE INPETROCHEMICALS CONSULTING

We are ready to help…

For more information contact:

Rod CummingsVP - ConsultingChemical Market Resources Inc.

Direct: +1 281 956 2509Cell: +1 281 900 [email protected]

PROFILE AND CAPABILITIES - cmrhoutex.com 2016 PROFILE AND CAPABILITIES 6 Marketing Research...

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