MICE - A New Paradigm for Tourism - World Tourism...
69
MICE - A New Paradigm for Tourism 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy Bali 28 April to 1 May 2014
Transcript of MICE - A New Paradigm for Tourism - World Tourism...
MICE - A New Paradigm for
Tourism
8th UNWTO AsiaPacific Executive Training
Program on Tourism Policy and Strategy Bali
28 April to 1 May 2014
The Philippines In Brief
MICE Information bull Air accessibility
The main gateway to the Philippines is the Ninoy Aquino International Airport in Manila covering around 80 of total available air seats
An average of 26164 seats are available at NAIA daily broken down as follows
Total Seats Available
(Terminals 1-3)
Terminal 1 Terminal 2 Terminal 3
M W Th Sa Su 26109 20197 792 5120 Tu F 26301 20389 792 5120
Other international gateways include Clark International Airport Mactan Cebu International Airport and Davao International Airport
bull Ground transfer (airport to hotel) All hotels in Metro Manila are within an hour and a half drive from NAIA
bull Hotels Projected Supply of Accommodation Units by Region - 2016
Region Existing 2012
In the Pipeline
Total Planned Expansion
Total to
2016
Northern Philippines 71803 8215 80018 3311 83329
Central Philippines 61978 5129 67107 5146 72253
Southern Philippines 28622 1686 30308 2061 32369
Total 162403 15030 177433 10518 187951
MICE Information
Source DOT Accommodation Survey Sept 2012 + Pipeline Projects + Original NTDP Projections
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
The Philippines In Brief
MICE Information bull Air accessibility
The main gateway to the Philippines is the Ninoy Aquino International Airport in Manila covering around 80 of total available air seats
An average of 26164 seats are available at NAIA daily broken down as follows
Total Seats Available
(Terminals 1-3)
Terminal 1 Terminal 2 Terminal 3
M W Th Sa Su 26109 20197 792 5120 Tu F 26301 20389 792 5120
Other international gateways include Clark International Airport Mactan Cebu International Airport and Davao International Airport
bull Ground transfer (airport to hotel) All hotels in Metro Manila are within an hour and a half drive from NAIA
bull Hotels Projected Supply of Accommodation Units by Region - 2016
Region Existing 2012
In the Pipeline
Total Planned Expansion
Total to
2016
Northern Philippines 71803 8215 80018 3311 83329
Central Philippines 61978 5129 67107 5146 72253
Southern Philippines 28622 1686 30308 2061 32369
Total 162403 15030 177433 10518 187951
MICE Information
Source DOT Accommodation Survey Sept 2012 + Pipeline Projects + Original NTDP Projections
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE Information bull Air accessibility
The main gateway to the Philippines is the Ninoy Aquino International Airport in Manila covering around 80 of total available air seats
An average of 26164 seats are available at NAIA daily broken down as follows
Total Seats Available
(Terminals 1-3)
Terminal 1 Terminal 2 Terminal 3
M W Th Sa Su 26109 20197 792 5120 Tu F 26301 20389 792 5120
Other international gateways include Clark International Airport Mactan Cebu International Airport and Davao International Airport
bull Ground transfer (airport to hotel) All hotels in Metro Manila are within an hour and a half drive from NAIA
bull Hotels Projected Supply of Accommodation Units by Region - 2016
Region Existing 2012
In the Pipeline
Total Planned Expansion
Total to
2016
Northern Philippines 71803 8215 80018 3311 83329
Central Philippines 61978 5129 67107 5146 72253
Southern Philippines 28622 1686 30308 2061 32369
Total 162403 15030 177433 10518 187951
MICE Information
Source DOT Accommodation Survey Sept 2012 + Pipeline Projects + Original NTDP Projections
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull Ground transfer (airport to hotel) All hotels in Metro Manila are within an hour and a half drive from NAIA
bull Hotels Projected Supply of Accommodation Units by Region - 2016
Region Existing 2012
In the Pipeline
Total Planned Expansion
Total to
2016
Northern Philippines 71803 8215 80018 3311 83329
Central Philippines 61978 5129 67107 5146 72253
Southern Philippines 28622 1686 30308 2061 32369
Total 162403 15030 177433 10518 187951
MICE Information
Source DOT Accommodation Survey Sept 2012 + Pipeline Projects + Original NTDP Projections
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Manila)
MICE Information
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Manila)
MICE Information
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Cebu)
MICE Information
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Davao)
MICE Information
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull MICE venues (Laoag Ilocos Norte)
MICE Information
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull Post convention tour options (sightseeing)
MICE Information
8 Major MICE Destinations
bull Manila and its environs
bull Cebu
bull Davao
bull Bohol
bull Boracay
bull Palawan
bullBaguio and Banaue
bull Vigan and Laoag
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Experience Manila
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Experience Cebu
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Experience Davao
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Experience Bohol
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Experience Boracay
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Experience Palawan
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Experience Baguio amp Banaue
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Experience Vigan amp Laoag
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
1976 - Establishment of the Philippine Convention Bureau (PCB)
1977- Launch of the ldquoMake it Manilardquo campaign
1979 - Sub-thematic campaigns ldquoMake It Ceburdquo ldquoMake It Zamboangardquo and ldquoMake It
Baguiordquo
1980 A banner year for PCB The Philippines hosted four (4) major international events - PATA Conference - World Tourism Conference (WTC) - 20th Congress of the International Hotel Association (IHA) - 50th ASTA World Congress
MICE IN THE PHILIPPINES
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
1982 Manila becomes top convention city in Asia Manila moved up from its previous position of eighteenth (18) to eighth (8) in the Union of International Associationrsquos (UIA) annual listing of leading world convention destinations making it the top city the Asian region
1994 - 1996 In 1995 the Asian Association of Convention and Visitor Bureaus (AACVB) started its ldquoConvene in Asiardquo campaign focusing the attention of the world on Asia In 1996 PCB was reorganized into the Philippine Convention and Visitors Corporation (PCVC)
The ldquoConvention City Manilardquo (CCM) campaign was implemented by PCVC
MICE IN THE PHILIPPINES
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
2001 ndash ldquoMeetings Make Manilardquo (MMM) campaign in partnership with the Philippine private sector introduced a package of incentives to make it rewarding for MICE organizers and planners worldwide to bring their events to Manila through substantial discounts and special amenities and privileges
Unfortunately MMM was not sustained in view of the new priorities of the DOT
2004 - 2009 MICE continued to be a non-priority of the DOT and the PCVC was directed to do general tourism programs and handle implement special events In 2009 through Republic Act 9593 PCVC was reorganized into the Tourism Promotions Board
MICE IN THE PHILIPPINES
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
2011 ndash present ndash With the new administrationrsquos pronouncement that MICE will be one of the priority programs of DOT TPB renewed its efforts to market the Philippines as a MICE destination
Bid for host high impact international events Reconnect with international MICE Organizations Institutionalize the Philippine MICE Conference (MICECON) as the
industry event for MICE suppliers and buyers Production of Promotional Materials Continuous improvement of the Philippinesrsquo ranking in the International
Congress and Convention Association (ICCA) Association Meetings ldquoTop MICE Destinationsrdquo
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE IN THE PHILIPPINES
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE IN THE PHILIPPINES
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Modern convention exhibitions facilities and a wide range of hotels with high service standards
Why is the Philippines ideal for MICE
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Why is the Philippines ideal for MICE
Hospitable English-speaking personnel in all service industries
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Why is the Philippines ideal for MICE
Unique local culture blending the East and the West with colorful festivals architecture and culinary traditions
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Why is the Philippines ideal for MICE
Superb entertainment and nightlife
Great shopping industry
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Why is the Philippines ideal for MICE
Wide range of sight-seeing possibilities for groups
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
PHASE 1 BIDDING Assistance to organizations associations bidding for international conventions events in the Philippines Bid assistance
bull Comprehensive information on MICE facilities and industry partners bull Gathering multi-sectoral endorsements support for the bid
proposal bull Negotiating with hotels for special rates bull Drafting pre and post tour programs bull Drawing up a total package of benefits and privileges for bid
presentation before international decision making boards and entities
Facilitating ocular inspections and assistance on familiarization tours Provision of promotional materials (AVP tourism flyers and maps)
HOW WE SUPPORT MICE ORGANIZERS
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
PHASE 2 ATTENDANCE PROMOTIONS Assistance to organizations associations conducting regional and international attendance promotions for international events to be held in the Philippines
Provision of promotional materials (AVP tourism flyers posters maps roll-up banners etc)
Links to the websites of DOT and TPB Inclusion in the DOT TPB Calendar of Events
HOW WE SUPPORT MICE ORGANIZERS
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
PHASE 3 ASSISTANCE TO BOOKED EVENTS
Coordination between the international association and local host committee
Facilitating technical visitsocular inspection by the international organizing committee
Negotiating with hotels for special rates Facilitation of airport arrivals and departures of Conference VIPs and
Delegates Provision of promotional materials (AVP tourism flyers posters and
maps) Provision of giveaways souvenir gifts (depending on the profile of the
event and size of expected foreign participants) Drafting pre and post tour programs tour service
HOW WE SUPPORT MICE ORGANIZERS
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE INDUSTRY SUCCESS FACTORS
- Strong Asian economy - Philippinesrsquo investment grade rating from Fitch Ratings and Standard amp
Poors in 2013 spur investment in the country - Philippines as a ldquorising starrdquo in the world tourism industry rising to 82
from 94 out of 140 countries in the World Economic Forum 2013 Travel and Tourism Competitiveness Index
- Growing number of beach and urban leisure and entertainment facilities that are competitive in the region
- Broad range of natural and cultural heritage tourism assets Palawan and Boracay No 1 and 2 Worldrsquos Best Island (Travel+Leisure) among the top 10 best islands in Asia (TripAdvisor)
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
CHALLENGES
Weaknesses Threats
- Limited international airport infrastructure
- Inconsistent quality of tourist facilities and services
- Insufficient air sea and road connectivity to destinations
- Tourism structure (ongoing reorganization of TPB)
- Perception of the Philippines as an unsafe destination
- Competition from other MICE Destinations
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
bull Do you have a national MICE Strategy ndash ie government policies and NTO business plans that are focused on developing MICE business
NATIONAL MICE STRATEGY
2 Improve market access connectivity and
destination infrastructure
3 Improve institutional governance and human
resources
1 Develop and market competitive tourist
products and destinations
PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN (NTDP) 2011 - 2016
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
NATIONAL MICE STRATEGY
NTDP Product Portfolio Development Priorities
Nature
Tourism
Cultural
Tourism
Sun and Beach
Tourism
Cruise and Nautical
Tourism
Leisure and
Entertainment
Tourism
MICE amp Events
Tourism
HealthWellness
and Retirement
Tourism
Diving amp Marine
Sports Tourism
Education Tourism
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Philippine MICE Industry ndash Key Bodies National
Government Agency
Philippine Commission on Sports Scuba Diving (PCSSD)
Department of Tourism Attached Agencies
Duty Free Philippines (DFP)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Philippine MICE Industry ndash Key Bodies
Primary planning programming coordinating implementing and regulatory government agency in the development and promotion of the tourism industry both domestic and international in coordination with attached agencies and other government instrumentalities
Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination highlighting the uniqueness and assisting the development of its tourism products and services with the end in view of increasing tourist arrivals and tourism investment Specifically it is responsible for marketing the Philippines as a major convention destination in Asia To this end it shall take charge of attracting promoting facilitating and servicing large-scale events international fairs and conventions congresses sports competitions expositions and the like Ensures the regular advertisement abroad of the countryrsquos major tourism destinations and other tourism products not limited to TEZs It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
GOVERNMENT PRIVATE SECTOR
- Local Government Units
- National Government Agencies (OP DFA DTI DILG DPWH DOTC etc)
- Airport Authorities
- Ancillary Establishments (PAGCOR)
- Airlines
- Convention and Exhibition Venues
- Hotels Resorts
- PCOsPEOs
- Tour Operators DMCs
- Ground Operators Tourist Transport Operators
- Ancillary Establishments (Department Stores Specialty Shops Restaurants)
- Business Corporate Sector
- Association Industry
Other key players supporting MICE
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Total Number of Staff assigned to MICE = 17 pax
Philippinesrsquo total budget for MICE = Php 90M (asymp USD 2M)
Officer in Charge of MICE and Business Development
Special Events Supervisor
Special Events Staff
(1 pax)
Accounts Servicing Supervisors (2 pax)
Accounts Servicing Staff (7 pax)
Bids Trade Fairs Invitationals Staff
(5 pax)
MICE Resource allocation (HR + Program)
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
2 MICE Destination Marketing
2012 Launch of the Department of Tourism Campaign ldquo Itrsquos More Fun in the Philippinesrdquo
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
2 MICE Destination Marketing Production of Promotional Materials
To generate positive brand recall for the Philippines and establish the country as a preferred MICE destination in key MICE markets worldwide
MICE AVP Business Meets Fun in the Philippines
minus Why the Philippines for MICE minus Past and upcoming MICE events minus MICE destinations in the Philippines minus Latest and upcoming MICE
infrastructure developments
MICE Brochure
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
2 MICE Destination Marketing Reconnect with International MICE Organizations
bull International Congress and Convention Association (ICCA)
bull Union of International Associations (UIA)
bull Global Business Travel Association (GBTA)
bull The Incentive Association
High-profile Philippinesrsquo participation in major MICE trade shows To maintain visibility presence and generate leads
bull Asia-Pacific Incentives and Meetings Expo (AIME) Melbourne Australia
bull Incentive Travel and Conventions Meetings Asia (ITCMA) Bangkok Thailand
bull Incentive Travel and Meetings Conventions China (ITampCM) Shanghai China
bull China Incentive Business Travel amp Meetings Exhibition (CIBTM) China
bull Americas Incentive Business Travel amp Meetings Exhibition (AIBTM) Orlando and Chicago USA
bull IMEX ndash Worldwide Exhibition for Incentive Travel Meetings and Events Las Vegas and Frankfurt
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
3 MICE Capacity Building
bull Strategic access infrastructure program between secondary international airports and strategic destinations
ndash Improve rehabilitate and expand 23 domestic airports and 21 seaports
ndash Improve rehabilitate and upgrade 28 strategic connecting roads with total distance of approximately 850kms
bull Sustainable tourism destination infrastructure program
ndash Destination Infrastructure
bull Provision of water and water treatment (6 locations) power (4 locations) and solid waste management in (27 locations)
bull Design and construction of tourism information centers and support infrastructure (26 tourism development areas)
bull Design and construction of transport terminals and services in (26 tourism development areas)
bull Tourism sites access and visitor improvements
ndash Develop diversified tourism products that engage local communities
bull Developing Major Mixed-use Tourism complexes in the vicinity of the International Airports
bull Linking local communities to the tourism value chain created by the major mix use tourism complexes upgraded tourist sites in their vicinity
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
3 MICE Capacity Building bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE Information bull Upcoming developments (Manila - 2014)
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE Information bull Upcoming developments (Manila - 2015)
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE Information bull Upcoming developments (Bulacan - 2015)
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE Information bull Upcoming developments (Clark Pampanga - 2015)
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE Information bull Upcoming developments (Iloilo - 2015)
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
MICE Information bull Upcoming developments (Manila - 2017)
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
Future Plans for MICE in country
bull Creation of a MICE Brand and Campaign for the Philippines
bull Improvement of MICE Statistics
bull Strengthening of PR and Publicity for MICE
bull Professionalization of the Local MICE Industry
bull Production of Sales Tools
bull Creation of a Customer Advisory Council for MICE
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
KAREM MIRANDA
EXECUTIVE ASSISTANT SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremirandamorefunphcom
Thank You
