How can Accenture ranked the top ITO/BPO provider—IAOP Global Outsourcing100 Marketing & Customer...
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Our depth in content. With digital marketing, content is so critical; it touches everything. Our Marketing BPS teams have the depth and skills to create personalized, relevant experiences for consumers. Our teams also leverage a unique “factory model” approach that allows them to speed the delivery of the right content to the right consumer via the right channel. © 2017 Accenture All rights reserved. Drive new customer insights Acquire and retain new customers Optimize marketing spend Global reach and scale Industrialized global capabilities and delivery model leverage cost-effective locations including specialized Marketing BPS centers in Bangalore, Buenos Aires, Costa Rica, Mumbai, Shanghai and Warsaw. Combined capabilities across consulting, technology, digital and operations End-to-end transformation strategy by combining our deep functional and industry expertise, flexible technology architectures and outcome-based delivery at scale. Deep industry skills Accenture's more than 7,450 marketing professionals, many of whom are ex-agency, provide extensive Marketing BPS experience, in addition to support from marketing and industry specialists. Relentless focus on operational excellence Focus on quality and continuous improvement; delivering marketing assets that drive insights and outcomes; and leveraging business analytics to drive savings. Client satisfaction and reputable track record Proven track record of delivering superior business outcomes; client-focused culture with strong client relationships; and suite of services that address the needs of our digital marketing clients. Ability to deliver an end-to-end marketing solution. We can pick up and consolidate your marketing under one roof in a way that traditional agencies, vendors or boutique providers simply cannot. We’ll stay ahead of the technology for you. Accenture is one of the few companies that has the breadth and capacity to stay on top of the latest technologies so our clients don’t have to. We have strong alliance partnerships with leading technology vendors and are making significant investments in innovation, analytics and digital so that we can help our clients “future proof” their marketing program. Supported by a well-established track record of success across every segment of industry and multiple clients Fueled by Accenture’s relentless focus on performance outcomes Uniquely configured as a service— so marketing teams can focus on generating great ideas Support for 20 languages in 60 countries worldwide Key Marketing BPS Differentiators SEE HOW WE DELIVER We understand what marketing organizations need and the challenges they are facing. How can Accenture Marketing Business Process Services (BPS) help you achieve greater business value? Accenture can deliver business results for your marketing organization like these: Did you know? Increased fan-base by 30% in 3 months using proprietary social platform Reduced high-value customer churn by 12% creating $120M revenue impact Collapsed reporting cycle time by 25% Fine-tuned segmentation for 100% gain in response rates Marketing excellence today means speaking to your customers like you know them, giving them the right messages when and where they want them, and doing that at an accelerated pace—all at scale. Accenture Marketing Business Process Services works with CMOs and their teams to provide the foundation they need to ensure digital marketing excellence. We help clients: Delivering business value through Marketing Business Process Services Accenture Marketing BPS has a demonstrated track record of delivering impactful business results enabled by our global infrastructure and comprehensive experience. Accenture Marketing BPS is different Accenture Marketing Business Process Services Client Speak Harness and connect performance data to continuously improve customer experience and business outcomes. Perform ongoing organic search and also website optimization to deliver higher quality and quantity of traffic. Use analytics to increase the effectiveness of targeting and messages for customers and prospects. Manage brand reputation, gain competitive insight and gather the voice of the consumer across social channels. Optimize the match between business objectives, channel mix and budgets to ensure best return on investment. How Accenture Helped Procter & Gamble How Accenture Helped UBS How Accenture Helped a National Mobile Telecommunications Operator Established a high-quality, globally consistent digital marketing capability that grew and adapted to support additional brand teams over time, transforming the way business is done. Consistently exceeded service level agreement requirements. Significantly reduced costs associated with interactive production management. Provided a lever for scale, agility and speed to transform the business. Simplified and streamlined operations and delivery of business processes. Assumed execution responsibilities for 65 digital marketing programs and offered interactive production support in English, Spanish, Russian, Italian, Mandarin, Korean and Japanese. Provided global social media based on industry insights, allowing UBS to fulfill important communication and risk business objectives in the area of reputation management and customer trust as well as brand issues. Tracked and analyzed in four different languages, and for various local and corporate business functions, using native speakers with industry background. Created detailed reports using analytics and insights and delivered the reports on a regular basis (daily, weekly or ad hoc), resulting in a comprehensive view on topics that might require a response in some form. Delivered end-to-end capabilities, combining our strengths in management consulting, global delivery of business process outsourcing and technology assets. Used analytics to deliver a comprehensive program to acquire new clients and retain existing ones. Decreased attrition among prepaid customers by over 35 percent; among postpaid customers, over 80 percent; and among broadband customers, over 10 percent. Increased the proportion of loyal prepaid customers by over 5 percent. Postpaid loyal customers increased in proportion by more than 40 percent. Delivered targeted campaigns that led to over $45 million in new revenue. Increased call-center save rates by more than 10 percent. Take-up rates for marketing and sales campaigns improved by over 15 percent. Best-of-breed skills from acquistions including avVenta, Acquity and Fjord Single-source provider that can create a seamless customer experience Accenture named the leader—in both innovation and execution—in the HfS Research Blueprint Report: Digital Marketing Operations 2016 For 11 consecutive years, Accenture has been ranked the top ITO/BPO provider—IAOP Global Outsourcing100 Marketing & Customer Analytics Campaign Services Search Engine Optimization and Marketing Social Media Services Media Management Deliver, manage, protect and execute world-class content using a disciplined process that drives effectiveness and efficiency. Content Services
Transcript of How can Accenture ranked the top ITO/BPO provider—IAOP Global Outsourcing100 Marketing & Customer...
Our depth in content. With digital marketing, content is so critical; it touches everything. Our Marketing BPS teams have the depth and skills to create personalized, relevant experiences for consumers. Our teams also leverage a unique “factory model” approach that allows them to speed the delivery of the right content to the right consumer via the right channel.
© 2017 Accenture All rights reserved.
Drive new customer insights
Acquire and retain new customers
Optimize marketing spend
Global reach and scaleIndustrialized global capabilities and delivery model leverage cost-e�ective locations including specialized Marketing BPS centers in Bangalore, Buenos Aires, Costa Rica, Mumbai, Shanghai and Warsaw.
Combined capabilities across consulting, technology, digital and operationsEnd-to-end transformation strategy by combining our deep functional and industry expertise, flexible technology architectures and outcome-based delivery at scale.
Deep industry skillsAccenture's more than 7,450 marketing professionals, many of whom are ex-agency, provide extensive Marketing BPS experience, in addition to support from marketing and industry specialists.
Relentless focus on operational excellenceFocus on quality and continuous improvement; delivering marketing assets that drive insights and outcomes; and leveraging business analytics to drive savings.
Client satisfaction and reputable track recordProven track record of delivering superior business outcomes; client-focused culture with strong client relationships; and suite of services that address the needs of our digital marketing clients.
Ability to deliver an end-to-end marketing solution. We can pick up and consolidate your marketing under one roof in a way that traditional agencies, vendors or boutique providers simply cannot.
We’ll stay ahead of the technology for you. Accenture is one of the few companies that has the breadth and capacity to stay on top of the latest technologies so our clients don’t have to. We have strong alliance partnerships with leading technology vendors and are making significant investments in innovation, analytics and digital so that we can help our clients “future proof” their marketing program.
Supported by a well-established track record of success across every segment
of industry and multiple clients
Fueled by Accenture’s relentless focus on
performance outcomes
Uniquely configured as a service—so marketing teams can focus
on generating great ideas
Support for 20 languages in 60 countries worldwide
Key Marketing BPS Di�erentiators
SEE HOW WE DELIVER
We understand what marketing organizations need and the challenges they are facing.
How can Accenture Marketing Business Process Services (BPS)help you achieve greater business value?
Accenture can deliver business results for your marketing organization like these: Did you know?
Increased fan-base by 30% in 3 months using proprietary social platform
Reduced high-value customer churn by 12% creating $120M revenue impact
Collapsed reporting cycle time by 25%
Fine-tuned segmentation for 100% gain in response rates
Marketing excellence today means speaking to your customers like you know them, giving them the right messages when and where they want them, and doing that at an accelerated pace—all at scale. Accenture Marketing Business Process Services works with CMOs and their teams to provide the foundation they need to ensure digital marketing excellence. We help clients:
Delivering business value through Marketing Business Process Services
Accenture Marketing BPS has a demonstrated track record of delivering impactful business results enabled by our global infrastructure and comprehensive experience.
Accenture Marketing BPS is di�erent
Accenture Marketing Business Process Services
Client Speak
Harness and connect performance data to continuously improve customer experience and business outcomes.
Perform ongoing organic search and also website optimization to deliver higher quality and quantity of tra�c.
Use analytics to increase the e�ectiveness of targeting and messages for customers and prospects.
Manage brand reputation, gain competitive insight and gather the voice of the consumer across social channels.
Optimize the match between business objectives, channel mix and budgets to ensure best return on investment.
How AccentureHelped Procter &Gamble
How AccentureHelped UBS
How Accenture Helpeda National MobileTelecommunicationsOperatorEstablished a high-quality,
globally consistent digitalmarketing capability thatgrew and adapted to supportadditional brand teams overtime, transforming the waybusiness is done.
Consistently exceededservice level agreementrequirements.
Significantly reduced costsassociated with interactiveproduction management.
Provided a lever forscale, agility and speedto transform the business.
Simplified and streamlinedoperations and delivery ofbusiness processes.
Assumed executionresponsibilities for 65digital marketing programsand o�ered interactiveproduction support in English,Spanish, Russian, Italian,Mandarin, Korean andJapanese.
Provided global social mediabased on industry insights,allowing UBS to fulfill importantcommunication and risk businessobjectives in the area of reputationmanagement and customer trust aswell as brand issues.
Tracked and analyzed infour di�erent languages, andfor various local and corporatebusiness functions, using nativespeakers with industrybackground.
Created detailed reportsusing analytics and insights anddelivered the reports on aregular basis (daily, weekly orad hoc), resulting in acomprehensive view on topicsthat might require a responsein some form.
Delivered end-to-endcapabilities, combining ourstrengths in managementconsulting, global delivery ofbusiness process outsourcingand technology assets.
Used analytics to deliver acomprehensive program toacquire new clients and retainexisting ones.
Decreased attrition amongprepaid customers by over 35percent; among postpaidcustomers, over 80 percent; andamong broadband customers,over 10 percent.
Increased the proportion ofloyal prepaid customers byover 5 percent. Postpaid loyalcustomers increased in proportionby more than 40 percent.
Delivered targeted campaignsthat led to over $45 million innew revenue.
Increased call-center save ratesby more than 10 percent.Take-up rates for marketing andsales campaigns improved by over15 percent.
Best-of-breed skills from acquistions including avVenta,
Acquity and Fjord
Single-source provider that can create a seamless customer experience
Accenture named the leader—in both innovation and execution—in the HfS
Research Blueprint Report: Digital Marketing Operations 2016
For 11 consecutive years, Accenture has been ranked the top ITO/BPO
provider—IAOP Global Outsourcing100
Marketing & Customer Analytics Campaign Services
Search Engine Optimization and Marketing
Social Media Services Media Management
Deliver, manage, protect and execute world-class content using a disciplined process that drives e�ectiveness and e�ciency.
Content Services
