PDF_Content Marketing for Startups_Updated

contentMARKETINGfor STARTUPS

Anshul Motwani | Founder & CEO

contentmarketing

Marketing is

expensive exercise

25%Avrg. revenue

spent on marketing

Visualizing is a

challenge for the

customer

Lack of DIFFERENCIATION

Providing customer experience:

Non innovative & expensive

examples of few startups

startingyoung

a flying start

a breakingexperiment

all in one week

40Millionhits on VIDEO

200000New FANS on Facebook

150MillionNEWSFEED

WOWFASTEST growing page

on Facebook

30000Comments on Facebook

beauty & brains

a strategic example

gorgeousstart

what NYKAA did?

beautifulimpact

and continues

123KFollowers on INSTAGRAM

1.3MLIKES on Facebook page

10.8KTWITTER followers

47KYOUTUBE followers

what do welearn?

get users on front seat & solve their problems

B2Bstartup

not for B2C only

insightful& actionable

using impacting content

what do welearn?

drive education

what do welearn?

build relationships based on trust

what do welearn?

transparency brings in familiarity & credibility

what iscontent marketing

for target audiencegoal of which is to

drive business

Create, publish &

distribute content

understanding the concept

A marketing process

why content marketing ?

becauseADVERTISINGWORKS


becauseADVERTISING

WORKS


BECAUSEIT WORKS!

it SAVES money

You’re done: Blog starts to rank & you get more leads/month

USE PPC TO GENERATE LEADS

Bid on content marketing for $0.25 a click

Month end=1000 leads for $2500

Next month $2500…Next $2500… it continues

1 BLOG > 100 VISITORS > 2 LEADS

how to docontent marketing

Start with a content

marketing strategy

definemarketing goals

Traffic

Sales

Awareness

Retention

who do youneed to reach ?

where is thistarget group on web ?

who & whatinfluences your target group ?

whatexperience

will earn the impact you need

betterROI

will this have better impact than other mediums?

yourchecklist

get these right

marketing goal(s)

target customer

marketing channels

influencers

experience to deliver

ROI comparision

how to docontent marketing

Execution of content

marketing strategy

crafting mission& brand statement

“we talk a lot about telling great stories &

create a ‘better content ecosystem’ instead of

polluting the web with mediocrity”

identifystory type

identifycontent topics

SMALL

BUSINESS

Strategies to grow

and manage

business for

Startups/SMEs

FREELANCERS

Strategies to market

Freelance business

in India, start

freelancing etc.

ACCOUNTS

PAYABLE

Education & best

practices on

Invoicing &

accounts payable.

VOICES

Thought leadership,

opinions &

perspectives from

the company

learnings.

building aneditorial calendar

AUTHOR

INTENDED

AUDIENCE

FORMAT /

TYPE

TOPIC

DUE DATE

URL

KEYWORDS

PUBLISH

DATE

teamdelivery

Startup, 1 man army, little-to-

no content marketing budget

Mid size, big team, dedicated content &

marketing budget

teamdelivery

Large marketing team, some content budget

Another quick

alternative:

FREELANCERS

the contentteam

Content Team

Convert & CloseStrategic Head

Attract Attract Attract Attract

Freelance Blogger

FreelanceBlogger

FreelanceDesigner

FreelancePhotographer

yourchecklist

get these right

Crafting a Brand Mission

Identify Story Types

Identify Story Topics

Building Editorial Calendar

Staffing Team

Analyse and Iterate

some toolsto use

CMS

ANALYTICS

PROJECT MANAGEMENT SOFTWARE

DESIGN SOFTWARE

no viciouscircle

know &

moreFor details write [email protected]

wittypen.com/blog

experience

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