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Content marketing opportunities

Strategized and designed by: timothy Braswell Digital strategist / creative content firm

YOUR COMPANY www.companyweb.com LOGO

COMPANY

LEADERSHIP FOCUs Understand the organiza6onal vision of the CEO

THOUGHT LEADERSHIP STRATEGY

MARKETING PAIN POINTS !

ORGANIZATIONAL GOALS n

RECRUITMENT STRATEGY -

Dr. samit ghosh


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Identify benefits of marketing

Detail the Content Marketing process

8

identify the industry landscape of marketing s Define what Content Marketing is !

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Consulting services

Engi

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solu

tions

Content Marketing

PRESENTATION AGENDA How does content marke6ng and social media fit in the P3 organiza6on?


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Understanding content marketing What is the defini6on and purpose of Content Marke6ng?

Content marketing The process of crea6ng valuable content i.e. (Info GFX, Whitepapers, Videos) for customers in order to establish brand trust and thought leadership.

A #


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CONTENT VS. TRADITIONAL MARKETING What are their dis6nct differences?

Content marketing

Creates sharing

directly target

Track and measure

EXPIRES

L PROVIDES VALUE NON-VALUABLE

1-WAY COMMUNICATION

traditional marketing

$ EXPENSIVE


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COMPETITOR ANALYSIS What are the other guys doing?

Competitor #1 8

3

4

1

v SM AUDIENCE

2,081,058

SM PAGES

16


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COMPETITOR ANALYSIS What are the other guys doing?

5

1

5

1

v

SM AUDIENCE

937,873

SM PAGES

12

Competitor #2


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COMPETITOR CONTENT ANALYSIS What type of content are the other guys crea6ng?

CONTENT BENEFITS INDUSTRY TREND ANALYSIS

Establish thought leadership PROVIDE VALUE TO AUDIENCE

hPps://www.youtube.com/watch?v=MrSD5Yqv1wU&list=UUZV_jCLEP4vq7KLmbBqqu8g

CLICK ON LINK


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COMPETITOR CONTENT ANALYSIS What type of content are the other guys crea6ng?

PROVIDE ORGANIZATIONAL TRANSPARENCY

CONTENT BENEFITS RECRUITMENT MARKETING

M M

ARTICULATES CAREER OPTIONS AND GROWTH POTENTIAL

$

hPps://www.youtube.com/watch?v=7Xe4eHP9Qjc&list=UUQMqUlg362Hhar_iCZ9tcjQ

CLICK ON LINK


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COMPETITOR CONTENT ANALYSIS

BLOGS DIGITAL MAGAZINES INFO GFX

What addi6onal types of content are the other guys crea6ng?


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engineers

Who are the other guys reaching? Competitor audience

RECRUITS

PARTNERS

Social media AUDIENCE

+ 937,873 + 2,081,058

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BLOGS

PUBLICATIONS

PROSPECT CLIENTS


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I prefer visual oriented content. “Infographics, whitepapers things that I can share and want to

share with others.

Work is already mind numbing enough, the last thing that I need is another boring manual or case study to read through. A video featuring the

informa6on would be great

silva

I prefer informa6on on the go. Informa6on that can be viewed on my phone or tablet is great because I can

check it at my leisure.

Intelligence gathering results What are engineers saying about the content that they prefer?

RYAN MIKE


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COMPETITOR CONTENT deficiencies What are the other guys doing wrong and what opportuni6es are they missing?

Fail to advertise career vacancies Fail to articulate diverse services

Fail to address customer pain points Fail to detail client / consultant relationship

Fail to provide testimonials Of satisfied clients

Fail to showcase tradeshow appearances

Lacks definitive style

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Content ideas What type of content can we create? Content summary

Content features P3 engineers addressing the various pain points of the Telema6cs industry. Produc6on addresses the signs, causes and effects that pain points have on Industry par6cipants

Content audience

•  OEM’s •  Tier 1 suppliers •  Hard /Sokware


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Content ideas What type of content can we create?

Content summary

Content features P3 Group leaders ar6cula6ng the Leadership Principles that they implement to prevent / alleviate common pain points exist in the consul6ng industry.

Content audience

•  C-‐List Staff •  Managers •  Team Leaders


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Content summary Content features the current career vacancies that P3 has. The produc6on details the responsibili6es, requirements and employment benefits. The produc6on also features P3 staff describing the role of the posi6on and how it impacts the organiza6on

Content audience

•  Engineers •  Recruits •  Job sites •  Linked In


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Content summary Content features behind the scenes look at the research and development process of the publica6on release. The produc6on also describes the goal and benefits of the publica6on release. Authors and contributors will also be featured to give their insight.

Content audience •  OEM •  Tier 1 Suppliers •  Engineers •  Industry websites


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What are the opera6onal func6ons of Content Marke6ng? CoNTENT MARKETING ProCess

Intelligence gathering

Persona development

.

CONTENT DISTRIBUTION

CONTENT CREATION

ROI TRACKING

CONTENT STRATEGY

Z


COMPANY

How do we create a safe driving experience in

coopera6on with NHTSA Guidelines that allows customer to incorporate

there content to the vehicle

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Addresing pain points What pain points are poten6al clients enduring?

Requirements definition and system design

oem


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We need assistance in finding solu6ons to incorporate new organiza6onal capabili6es and

competencies i.e. (data analy6cs, data governance, IT Support)

.

Tier 1

What pain points are poten6al clients enduring?

Talent strategies And organizational set up

Addresing pain points


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What Data connec6on system will give our technology

the most op6mum connec6vity & performance (Com-‐Bus system or Flexray)

.

Addressing pain points What pain points are poten6al clients enduring?

Electric and electronic System integration

osv


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How do we structure our applica6ons so that they

can be modified to operate with each OEM’s proprietary HMI units?

.

Addresing pain points What pain points are poten6al clients enduring?

Innovation and Knowledge management

APP DVLP


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MARKETING S.W.O.T. ANALYSIS

Weaknesses

Threats opportunities

Strengths •  Dedicated opera6on focus on fast growing

industry •  Brand posi6oning as experienced prac66oners

of growing industry

•  Limited forms of marke6ng •  Need dedicated recruitment strategy •  Lack social media influence and presence

•  Completely dominate thought leadership in Telema6cs

•  Increases recruitment and vacancy awareness •  Develop effec6ve marke6ng template to apply

to addi6onal organiza6onal scopes

•  Compe6tor can integrate into industry and dominate through SM Influence

•  Meet minimal talent requirement for recruit to sustain innova6ve & compe66ve edge


COMPANY

Mana

geme

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SUPP

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Consulting services

Engi

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ing

solu

tions

Content Marketing

PRESENTATION conclusion Does content marke6ng fit for the P3 Group?

QUESTIONS, CONCERNS & COMMENTS !

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