One Architects Al RoccoEarn Ya Wings

Two Four Six Gallery

Life Lights Exhibition

Merlbourne JazzFestival 08’ 305 Street Pleasure

Rotundus TypefaceZine :

Graduation issue

One Architects + PUBLICATION

The brief of this project was to create a utopian organisation. One architects is an architectural firm that develops and builds clients utopian ideals. The minimal approach towards the logo was to keep blank impression on any projects by notgiving the companys image a certain style but to keep an open mind towards any project for clients. The purpose was to let the clients ideas speak rather than haveto depend on the architects to design and build a dream. It was for the clients to drawthe idea of a dream and for these architects to make the dream happen.

+ IDENTITY

Al Rocco Earn Ya Wings + PUBLICATION

A new release on al rocco’s mixtape: Earn Ya Wings. The approach towards this project was to keep it clean and minimal with a touch of the Orient by using imagery to describethe meaning of a song and the chinese text to bring out the oriental touch. Every approachto this book was to go through the traditional methods of Chinese book binding, the plainmaterial of the front and back cover to the thread and style of the Japanese binding.having the concept inside the book was there to give a modern touch, with the layering of textand imagery together.

TWO FOUR SIX GALLERy + IDENTITY

two four six identity is a branding for a gallery. for its logo, its a combination of type and photography. using a different colour as well for the type was not only to give a sense of style but also a sense of contrast within the colour scheme for this brand. The brand itself specialises in exhibiting street art work and photographs.by having a combination of street type and photography in its minimal ways helps contrast each other rather than having iconic identity.

LIFE LIGHTS EXHIBITION + PUBLICATION

this brief of this project was to create an exhibition publication for anupcoming exhibition as an accessory. the publication strongly relies on its imagery rather than the text, given the style of photography the publication did not need any strong design elements to distract the storyof each photograph. The approach of using two colours of black and redand the layout of each photograph was enough to display the sense of the design.

+ PUBLICATION

LIFE LIGHTSAIRELL LAMOpening Night : 28 November 5pm till lateWhere : Flinders Lane Gallery, Melbourne, AustraliaWhen : 9am to 6pm Tuesday to Saturday 29 November - 7th December 2010

LIFE LIGHTSAIRELL LAMOpening Night : 28 November 5pm till lateWhere : Flinders Lane Gallery, Melbourne, AustraliaWhen : 9am to 6pm Tuesday to Saturday 29 November - 7th December 2010

+ INvites & Poster

Melbourne jazz festival 10th anniversary + Poster

This poster was designed for the 10th anniversary of the Melbourne Jazz festival in australia. The use of two colourshelps create a more stronger and visualizing poster. a combinationof both typography and vector art helps blend and combine everythinginto an image itself. the type used resembles the jazz-iness of what you hear from jazz music together. both colours play together in contrastof the meaning of jazz and the statement that the poster is saying.

JFazz

estival29th April-4 M

ay

Palms at Cro

wn

Regent T

heat

reHa

mer

Hal

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10

anniversary

Jon WeberJames Morrsion

Cindy BlackmanKate Ceberano

San LazaroLisa Young

Melbourne

305 + PUBLICATION

“305” is the title of this photographic book. the project brief was to createa theme by photographs. the main intention of having the paper loose in the bookwas to give the viewer a chance to see the photographs in a bigger perspectiverather than having it either viewed in a layout. the pages inside the book are alla3 size paper that folds into a5 to fit inside and close as a book. the purposefor this was to basically have each photograph be seen as a poster. to have an understanding and also to see its quality of the photograph,

Street Pleasure : Rotundus Typeface + Publication

the brief of this project was to choose a type and represent it by making a typeface booklet. The chosen typeface is the “rotundus”family. rotundus is clean, bold and modern. displaying it as an artistic street cultural typeface together with urban photographs.by combining both street art techniques and photographs, the bookis able to give that sense of emotion for the typeface. the typeface wascreated to be used in any setting, unlike most typefaces, “rotundus” was used in this book to display each different setting and format.

Street Pleasure : Rotundus Typeface + Publication

the brief of this project was to choose a type and represent it by making a typeface booklet. The chosen typeface is the “rotundus”family. rotundus is clean, bold and modern. displaying it as an artistic street cultural typeface together with urban photographs.by combining both street art techniques and photographs, the bookis able to give that sense of emotion for the typeface. the typeface wascreated to be used in any setting, unlike most typefaces, “rotundus” was used in this book to display each different setting and format.

Contact

Airell LamAirell.lam@gmail.comwww.iamairell.wordpress.com